LinkedIn Live
Decoding Content For Demand Generation

In this LinkedIn Live Session, we will explore the demand generation landscape and the pivotal role of content in driving business growth.

12th September 2023, Tuesday
7:00 PM - 7:45 PM GMT
~ 45 mins (approx)
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Meet Your Host

Amber Bogie
Senior Director of Global Demand Generation
Dhriti Goyal
Product Marketing Lead
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About Session

Content is king, but not all content is created equal. When it comes to demand generation, the right content can be a powerful tool for attracting and converting leads. But how do you create content that speaks to your target audience and gets them to take action?

Join us in a 45-minute session where we will dive into the strategies, insights, and real-world examples that shed light on the intricate relationship between content and demand generation. You will also get a chance to engage with our speaker, Amber Bogie, during the Q&A session where you can ask your burning questions and receive expert advice.

Key Takeaways

  • Role of content in demand generation: Explore the the crucial role of content within the demand generation process and its alignment with the various stages of the buyer's journey.

  • Demand generation and its significance: Understand the pivotal role a demand generation engine plays in a company's growth and differentiate it from lead generation.

  • Future trends in demand generation: Understand how AI and personalization are shaping the future of content creation and demand generation in the market space.

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