Table of Contents
- What are SEO Tools?
- Why We Need SEO Tools to Boost Video Ranking
- Why YouTube Optimization Matters
- 21 YouTube SEO Tools to Boost Your Video Rankings
- Key Takeaways
“If You are not putting out relevant content in relevant places, you don’t exist.”
Gary Vaynerchuk: Belarusian-American entrepreneur
YouTube is the second most popular social media platform and has over 2.1 billion users worldwide, according to Statista. So, it is perhaps one of the most relevant places for businesses to put up content that can help them win customers. YouTube is also the second most popular search engine, just after Google.
YouTube is also a part of almost every expert’s digital marketing strategy to boost a brand’s video ranking, one of the top priorities for all businesses. However, contrary to belief, increasing YouTube reach is not always about publishing multiple videos one after the other. While it is important for businesses to publish videos that their customers are looking out for, equally important is to focus on the quality of the videos being published.
Adopting the words of Gary Vaynerchuk, if companies do not wish to ‘not exist’, it is critical for them to constantly churn out quality content on YouTube and boost their video and channel ranking. Ask successful businesses for their most important digital marketing strategy tips, and the common feedback about boosting YouTube SEO would be that it is easier said than done.
What are SEO Tools?
“Successful SEO is not about tricking Google (search engine). It’s about partnering with Google to provide the best search results for Google’s customers.”
Phil Frost- American Entrepreneur
In order to ensure that the content being provided is one of the best in this partnership, businesses take help from the best YouTube SEO tools available. In order to evaluate the health and quality of the website and their various digital content as well, businesses take help from top YouTube SEO tools.
SEO tools evaluate all the digital content for businesses and provide data to businesses highlighting all the opportunities the brands can capitalize on to improve their ranking and get featured higher up on SERP (Search Engine Ranking Page). They further help flag all the issues that may counteract the business’s interest to maximize the eyeballs through their content.
If SEO tools were to be explained in one line, they are tools that assist digital content getting featured higher up in SERP.
Why we Need SEO Tools to Boost Video Ranking
Besides being the world’s second most visited website, YouTube is also the world’s second most powerful search engine. Given this status, it is no surprise that most consumers seek out videos to help satisfy their queries and questions about various products and services businesses offer.
To satiate the needs of the audience and maintain an extended relationship with them, both the business YouTube channel and the videos would need to align with these specific search trends. Paid and free SEO tools for YouTube help make the business content and videos searchable and help businesses align their videos to the search trends, thus helping boost the video ranking.
A boost in ranking helps with higher engagement with the audience, which in turn helps in increasing the engagement between the brand and the audience. This ultimately leads to better relationships and an opportunity for businesses to grow their revenue.
Why YouTube Optimization Matters
The primary reason why businesses create and host videos on their YouTube channels is to engage with their audience. For that to happen, the videos and content created the need to first reach the audience and should also entice the audience to view the same. The most common digital marketing strategy tips for these brands would be to optimize their content using paid or free SEO tools for YouTube.
YouTube being the world’s second most popular search engine, optimizing the content and videos for search using various YouTube SEO software becomes necessary to increase the reach of the content, thus helping in the growth of followings.
Further, YouTube SEO works differently from that of Google SEO, which is why it is even more important for brands to use top YouTube SEO tools, free or paid. While Google’s search engine primarily works on backlinks, domain, content, and other such parameters, YouTube SEO software helps optimize channels, playlists, descriptions, videos, and metadata for businesses.
YouTube videos need to maintain higher engagement metrics to have a higher organic ranking. Some of the best YouTube SEO tools help optimize the videos and ensure that the visual content maintains higher engagement metrics, thus resulting in a higher rank for the business on SERP.
21 YouTube SEO Tools to Boost Your Video Rankings
While boosting the video ranking and increasing the video viewership on business YouTube channels are a part of everyone’s digital marketing strategy tips, it is easier said than done. Fortunately for brands, from free YouTube keywords research tools to various video optimization software, there are many YouTube SEO tools, free and paid, available at the brands’ disposal. Here’s a list of 21 trending YouTube SEO tools that can help boost a brand’s video ranking:
1. Google Trends
When it comes to data, nothing is more reliable than Google. This free tool helps marketers and businesses understand their audience’s interests on a real-time basis.
2. YouTube Analytics
YouTube’s very own analytics tool is one of the best tools to determine where your business channel is succeeding and where it is failing. From what interests the audience to the watch time for videos, find all real-time statistics with this free tool.
3. Google Keyword Planner
For discoverability, nothing works as well as the right keywords. To find the right keywords, together with their search volume analysis, there’s Google keyword planner, the coolest free YouTube keyword research tool.
4. YouTube Autosuggest
The YouTube Autosuggest tool is simple to operate yet very powerful for finding keywords for video description, title, and various tags. All you need is to key in the title or keyword into the search button and let the search engine autosuggest the relevant keywords.
Another great keyword search tool that helps creators search and analyze data volumes for free is Keywordtool.io. From thousands of keywords to hashtags, find them all here to improve your YouTube video SEO ranking.
It helps videos to go viral by helping generate multiple tags that can be used on the video simply by entering the target keyword into the search box. While this tool comes free, the free version is limited in some features.
7. Rank Tracker
This all-in-one keyword rank tracking tool not only helps to track a keyword’s ranking on SERP but also helps track ranking for a specific location. For analyzing the ranking performance of any keyword with unlimited data, Rank tracker is a one-stop solution.
Also, popular as the all-in-one YouTube SEO solution, VidIQ offers all the statistics one needs to track their performance on YouTube. In addition, you can also share videos instantly across all social media channels, keep a tab on how the competition is faring, and much more. It also has a handy browser extension.
9. Rival IQ
A powerful tool to help create effective video content, Rival IQ helps you track your competitors’ YouTube performance together with what keywords and tags they are using to rank, what’s worked for them and what’s not, besides many other parameters.
Like RapidTags, this tool too helps you find relevant tags that can be added to your YouTube videos based on the target keyword. In addition, this tool also assists with thumbnail generators and helps with advanced description and title.
A paid keyword search tool, Kparser helps you add keywords before and after your target keyword while allowing you to decide on the parsing depth. This tool primarily helps with long-tailed keywords.
One of the most feature-rich tools, TubeBuddy is one of the most effective and efficient ways to manage your YouTube channel. From data and analysis to research, to competition analysis to bulk processing tools, TubeBuddy offers them all and more.
One of the best YouTube SEO tools in the market, Noxinfluencer allows you to see all the best performing videos according to category or location, besides helping evaluate the channel’s performance.
Though not designed specifically for YouTube, this cool analytics solution helps track the channel’s performance with data and analytics on subscribers, engagement, watch time, and much other critical analytics.
15. Tags for YouTube
With this chrome extension, you can now see tags for any YouTube video by clicking on ‘see more’ under the video description. Learn what tags your competition is using. See what’s working for them and capitalize on this knowledge on your channel.
16. Smart Moderator
One of the top YouTube SEO tools, this paid AI-based moderator software helps remove unwanted comments across social platforms as and when they get posted. What’s more, the software learns on its own, thus, serving even better as time progresses.
From tips on publishing times to influencers to connect with, from keyword research to channel audits and more, Tunics is a complete YouTube SEO tool.
Make your creatives, channel art, and thumbnails stand out with Canva, an easy-to-use graphic designing software. With attractive artwork, stand tall amongst your competitors, grab plenty of eyeballs and see your subscription skyrocket with increased click-through rates.
19. SE Ranking
An all-in-one YouTube SEO software, SE Ranking is a simple-to-use keyword tracking tool that helps track real-time keyword ranking for any location and device on 5 different search engines. This tool also allows you to track the performance of up to 5 competitors.
Automating and tracking the mentions of your video and keywords is now easy with this paid YouTube SEO tool. Set alerts by simply mentioning your video’s URL and collecting link-less mentions. These mentions also assist in Google ranking.
21. YouTube Comment Moderator
Automate monitoring inappropriate comments by creating a list of ‘forbidden’ words. Not only does this YouTube SEO software filter out all unwanted comments it also indirectly helps influence your video’s SEO.
- Across all social platforms, video content is gaining popularity. This makes YouTube an even more important platform from a digital marketing strategy point of view.
- YouTube SEO optimization helps videos maintain higher engagement metrics, leading to higher viewership and better chances of conversion.
- It is critical to optimize videos that brands publish on YouTube in order to improve the search ranking of the videos.
- Though critical, it is not easy to optimize videos and other content for YouTube as well as for other social platforms.
- There are many paid and free SEO tools for YouTube that businesses can make use of to ensure the success of their post. These tools also ensure that the videos are delivered to the right audience and on time.
YouTube is a content platform that millions of viewers from across the world visit in search of answers to their questions and queries, YouTube channels are here to stay and will only grow from here. Though not easy to learn, video optimization is one of the primary digital marketing strategy tips one needs to master in order to see traction on YouTube. While we have listed 21 paid and free SEO tools on YouTube, there are many more to choose from.
So, get started on your YouTube journey without delay and boost your video ranking by making the most of the SEO optimization tools discussed above.
YouTube SEO is the process of optimizing your YouTube videos, playlists, descriptions, channel pages, etc in order to improve their ranking on YouTube’s search engine.
SEO tools are digital tools that help analyze and identify areas of improvement in various digital content in order to help improve the client’s overall ranking, thus helping earn visibility.
YouTube SEO ranking refers to the position of the digital asset (which is mostly videos on YouTube) on YouTube’s search engine results page (SERP).
SEO keywords refer to words or phrases as part of digital content that helps people discover the digital content on various search engines. In simple words, SEO Keywords are popular phrases of words that people are most likely to search for.
Google Analytics is the most popular Free SEO tool used for analytics on all digital content.
The time users spend on a page is considered one of the most important metrics for SEO. It is also believed that on a page with a video, people spend over twice the time than one without a video. Today, websites with video content are increasingly prioritized even on Google’s algorithms.
A good video increases the view time, which in turn improves the video ranking. Higher the video ranking on YouTube, more people will watch it and this increases the view time. This works in a loop.
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