Getting to the top of an Amazon SERP (search engine results page) is the ultimate goal for most brands selling on the marketplace.
Many brands apply techniques to dominate the SERP for a single keyword, while others use Search Term Isolation to avoid wasting money and focus on keywords that drive high conversion. However, the goal remains the same: to appear on the SERP via organic ranking.
Although creating Amazon-centric SEO content that sells takes a great deal of time and money, it’s worth it. The product content also has a significant impact on your organic position. While Amazon’s search algorithm is unknown, it’s almost certain that the content of your product listings has an impact on your Amazon SEO.
This article will cover how the Amazon search algorithm works and five ways to write Amazon-centric SEO content.
Whenever you think of boosting your sales on Amazon, you need to start by reviewing the content of your product listings. It is the most crucial aspect of your entire Amazon marketing strategy and directly impacts Amazon SEO.
Below are the five effective ways to write Amazon-centric SEO content to optimize your product listings.
Your Amazon product title has a significant impact on your organic ranking on the platform. However, writing a descriptive product title with relevant keywords is a fine art many brands overlook. Including product selling points that support your relevant keywords is an effective way to write a product title for Amazon SEO.
For example, incorporating your products’ distinctive features and functionalities into the title can improve your Amazon’s SERP, which in turn can impact the relevance of your product to a shopper’s search. Moreover, emphasizing something your competitors don’t could help your products rank higher.
Also, when it comes to Amazon-centric SEO content, having a concise title that increases click-through rates is even more important. What’s the secret to coming up with such a title?
Following are some points that your product title MUST include:
● Product’s name
● Brand name
● Product’s material
● Main features of the product
● Packaging details (if applicable)
While the title is the first impression on your Amazon product page, it becomes less important as a conversion tool once the viewer clicks on your product. The bullet points are often what turn your prospects into actual customers. Hence, this area should include the primary keyword and important selling points for your SEO ranking.
It’s important to avoid keyword stuffing in your bullet points, like any other SEO rule on or off Amazon. These points should be concise, clear, and scannable. Avoid adding just a list of adjectives or words that describe your product.
Make it customer-centric while still including the most important keywords. More importantly, bullet points should address your customers’ concerns. This could include things like functionality, warranty information, and features that set your product apart, among other things.
You can use your product descriptions, placed farther down on the product detail page, to incorporate relevant keywords and phrases without going overboard. The product description section allows you to go into more detail about your product than your bullet points, which means more keywords!
The section is usually written in paragraphs and whole words. The paragraphs will help you properly structure your description and ensure that it flows smoothly. It’s also one of the few places where HTML is permitted.
Use this section to provide detailed information about your product. It will help you convert viewers who are either looking for more specific information or aren’t persuaded your product is the best option for them.
Backend keywords are crucial for Amazon-centric SEO since they aid Amazon’s algorithm to figure out what your product is and how it should be classified. Don’t stuff these keywords with random, unrelated keywords; they should closely connect to your offering.
As your backend keywords aren’t visible to customers, you don’t need to worry about sounding fancy. Simply enter your keywords for each ASIN (Amazon Standard Identification Numbers), and you’re good to go!
Although you may not believe that photos significantly impact Amazon SEO, adopting best practices will improve your overall SERP placement. So, while images aren’t the most crucial component of your Amazon-centric SEO content, you should still follow some basics.
Each of your ASINs should include at least seven images. Obviously, you’ll need images with a white background, but you can also add mockups, lifestyle photos, and product descriptions. Ensure your images are of excellent quality and informative because they are one of the first things viewers see on the Amazon SERP and your Product Detail Page.
At its core, Amazon’s search algorithm is almost similar to Google’s search algorithm. It looks for keywords in search queries and then matches customers’ needs with relevant products. Amazon strives to deliver relevant, informative, and trustworthy information to its customers daily.
However, Amazon has a different relationship with customers than Google. As a self-contained platform, it has access to a vast amount of data to utilize for search engine rankings. Amazon is highly customer-driven, to the point that its search algorithm is somewhat systemized by which products have a high number of favorable ratings and are popular sellers.
Although Amazon has never proclaimed this, many astute sellers have seen that your advertising can impact your organic SEO. While there’s no direct link, at the very least, advertising your products increases their exposure, which leads to more sales, which further leads to more reviews, which is good for your organic ranking.
Above all, the content of your product listing has a great impact on your Amazon SEO. Your product content is an essential component of your organic SERP ranking.
Writing Amazon-centric SEO content for product listings is undoubtedly the most neglected Amazon marketing strategy by brands and marketers that significantly rely on PPC advertising.
Good keyword research, attentiveness to customers’ concerns, and the SEO guidelines outlined above can help you have an effective Amazon product detail page. This should boost your conversion rate and clicks, which are essential components for ranking high on Amazon SERP, which Amazon admits is influenced by various factors.
Yes. Amazon SEO and Google SEO work great together and can give you the added benefit of reaching more leads. You can use Google SEO to enhance your Amazon SEO product listings and earn more conversions.
The most important thing to improve your product ranking on Amazon SERP is to use relevant keywords in the product title, bullet points, description, etc.