Video Marketing

Why You Need A Video Production Company Alongside A Marketing Agency

Team Pepper
Posted on 13/12/226 min read
Why You Need A Video Production Company Alongside A Marketing Agency
As a modern marketer, you need BOTH a video production company and a marketing agency to produce the best marketing campaigns. Read on to know more!

In today’s world, businesses need to adapt to the ever-changing marketing and advertising landscape. This means that they need to be able to produce high-quality video content that can be used across a variety of platforms. And to do this, they need to partner with a video production company that can help them create this content. 

But, you might think, doesn’t my marketing agency do this? The answer is: not really. While your marketing agency might be able to produce some video content, they likely don’t have the same level of expertise or experience that a video production company does. 

In this blog post, we’re going to explore why you need to partner with both a video production company as well as a marketing agency to create truly effective video content.

Role of a Video Production Agency vs. Marketing Agency

There’s a lot of confusion out there about the role of a video production agency vs. a marketing agency. And it’s no wonder both agencies offer similar services and often work together on projects. So what’s the difference?

What does a Video Production Agency do?


Video production services are responsible for creating and producing video content. This can include anything from TV commercials and corporate videos to music videos and web series. Video production services typically have a team of creative people, including writers, directors, producers, and editors, who work together to bring a project to life.

A video production service can be hired to produce just about any type of video content. If you have an idea for a video, but don’t know how to make it a reality, a video production service can help. They can take your idea and turn it into a finished product you can be proud of.

What does a Marketing Agency do?

digital agency


On the other hand, a marketing agency focuses on creating and executing marketing campaigns. This can include everything from market research to campaign planning to media buying.

Marketing agencies provide various services, such as market research, advertising, public relations, brand management, event planning, and more. They typically have a team of experts specializing in different marketing areas. This allows them to provide a well-rounded marketing strategy for their clients.

If you’re thinking about starting a business, or if you already have a business but need help with your marketing, you should consider hiring both a marketing agency and a video production agency. Marketing agencies can help you reach your target market, while a video production company will help you connect with them via great video content. And they both can help you create and execute a marketing plan to grow your business.

Benefits of Working With a Marketing Agency Separate From a Video Production Company

marketing agency

While hiring a video production company to produce your marketing videos, you may wonder if you should also work with a separate marketing agency. There are some key benefits to working with a marketing agency alongside a video production company.

  • Firstly, a marketing agency can help you develop a strategy for your video content. They can help you determine your goals and target audience, and they can also help you create a plan for distributing and promoting your videos.
  • Secondly, a marketing agency can help you create supporting content for your videos. This could include blog posts, social media posts, and email campaigns. This content can help drive traffic to your videos and help you promote your brand.
  • Thirdly, a marketing agency can help you measure the success of your video marketing campaign. They can track things like views, engagement, and conversions and suggest ways to generate more leads with your next campaign.

How Working with Both Agencies Simultaneously Will Reap Benefits

When it comes to video production and marketing, many companies choose to work with one or the other. But what if you could reap the benefits of working with both video production companies and marketing agencies simultaneously? Here’s how it could work:

The video production company would be responsible for creating high-quality, engaging video content. The marketing agency would then use its expertise to promote the video content and help it reach a wider audience. 

Working with both types of companies would give you the best of both worlds – beautiful, well-made videos and the savvy marketing needed to ensure your target audience sees those videos.

When you’re ready to take your business to the next level with video, you need to find the right video production company and marketing agency to partner with. But with so many options out there, how do you know which one is right for you?


Here are a few tips to help you find the perfect fit for your business:

  • Define your goals. What do you want to achieve with video?
  • Do your research. Read reviews and case studies to learn about each company’s work and approach.
  • Ask for recommendations. Talk to other businesses in your industry to see who they’ve worked with and why they recommend them.
  • Get a proposal. Once you’ve narrowed down your options, get a proposal from each company to compare and contrast their services.

Choosing the right video production company and marketing agency will be a great step forward in your marketing campaign.

When it comes to video marketing, you need both a video production company and a marketing agency. A video production company will help you create high-quality videos, while a marketing agency will help you promote your videos and reach your target audience. Working with both a video agency and a marketing agency will give you the best chance of success in your campaign.

Key Takeaways

As a business owner, you know that marketing and advertising are essential to the growth and success of your company. But what you may not know is that working with both a video production company and a marketing agency can give you a big competitive edge.

Here are three key takeaways on why you need both a video production company and a marketing agency: 

1. A video production company can help you create high-quality, engaging content that will grab your audience’s attention. 

2. A marketing agency can help you get your video content seen by more people through strategic promotion and marketing. 

3. Working with both a video production company and a marketing agency gives you a one-two punch that will help you take your business to the next level.

So if you’re ready to take your business to new heights, don’t get stuck in a dilemma. Take the leap by partnering with the best marketing agency and video production company, and you will surely find great results.


1. Why is corporate video production important for businesses?

Corporate video production is important for businesses for several reasons. It can help boost sales, build thought leadership and brand awareness, educate and inform customers, generate leads, and drive sales. In today’s competitive landscape, it’s more important than ever for businesses to have a strong video presence. And fortunately, corporate video production is easier and more affordable than ever. With the right team in place, you can produce high-quality videos to help your business succeed.

2. Why do you need to invest in a video production company?

There are many reasons why you should invest in a video production company. A video production company can help you create high-quality video content that will engage and inform your audience. A video production company can also help you reach a larger audience by distributing your video content through different channels. And a video production company can provide valuable insights and feedback about your video content.

3. Why is a marketing agency important for a new brand?

A marketing agency can help you create a comprehensive marketing strategy that will get your new brand off to a strong start. They can help you with everything from developing your brand identity to creating advertising campaigns to planning social media strategy. In short, a marketing agency can be a valuable partner in helping you launch your new brand successfully.

4. What is the difference between a creative marketing and video production agencies?

Creative marketing agencies tend to focus more on the overall strategy and vision for a campaign. In contrast, video production agencies are more focused on the actual execution of the video production. Additionally, creative marketing agencies typically have a more diverse team of professionals with skills in copywriting, design, and branding. In contrast, video production agencies tend to have a more focused team of technicians and filmmakers.

5. How to find the perfect video production company?

Figure out what kind of video you need. There are a lot of different types of videos, from commercials to corporate videos to educational videos. Once you know what kind of video you need, you can start narrowing your search. Second, consider your budget. Video production can be expensive, so it’s important to figure out how much you’re willing to spend before looking for a company. Third, take a look at the company’s portfolio. This will give you a good sense of their style and ability to produce relevant videos.