All bloggers, marketers, and salespersons need to understand SEO to run a successful website and business. SEO is search engine optimization, which means the practice of optimizing your website or blog in such a way that whenever someone searches for specific phrases in the search engines, your website or blog shows up.
It is essential to have SEO-optimized websites or blogs since it is the best way to reach your target audience.
This article focuses on SEO blog writing and its many benefits.
What is SEO Blog Writing?
SEO blog writing essentially means using the right words on your blog that people are searching for on the internet. These words are known as keywords, and you need to target the right SEO keywords to optimize your blog SEO.
An SEO-optimized blog will always show up in the search results of a search engine. A higher search ranking is what any blogger yearns for, and SEO is the ticket to that ranking. If you do not use SEO, then you can most certainly forget about getting any organic traffic. You can run ads to get found, but that would mean spending a lot of money to get an audience to see you.
On the other hand, an SEO-optimized blog would appear in higher search rankings and enable any potential audience to click on your blog and find you. However, it would be best to understand that SEO requires search engine-friendly content; but at the same time, we need to ensure that we are writing for humans and not computers.
Imagine how any person reading your blog would feel if he sees only keywords that have been put there to get ranked. Such content is generally looked down upon, and you should always stay away from it.
There is a fine line between writing content that is human-friendly as well as search engine-friendly. For best SEO practices, always remember to follow the “write for humans” rule. This essentially means that you are writing content that is easily readable and will not frustrate any reader.
9 SEO Blog Writing Benefits For the Seasoned Blogger
There are several benefits of SEO blog writing for any blogger. But if you have a business blog, the role of SEO is much more important. So, let’s take a look at nine of the top SEO blog writing benefits.
1. SEO is the primary source of organic leads
You might be running ads or social media campaigns to get traffic. But, if you focus on SEO-friendly content, it will bring you organic traffic without spending a single penny. This type of traffic is usually the best because the user’s intent already exists.
Whether it is to capture personal details such as emails or to get sales, people who find you through SEO already have the intent to take action.
2. SEO leads to higher conversions
If you rank continuously on any search engine, the audience will become more aware of your business. Ranking constantly speaks volumes about your quality and increases your credibility and reputation in the market. A higher ranking means that people will now visit your website, store, or blog more. Consequently, this will lead to more conversions and sales.
3. SEO is pocket-friendly
SEO allows you to get traffic on your website without incurring any costs. You can save resources and use your hard-earned money elsewhere by not spending on advertisements. SEO is an essential part of inbound marketing and costs a lot less than outbound.
4. SEO is a long-term marketing strategy
Reaching the first page and the first position in an SERP of a search engine search page takes a few months initially. Once you spend those six months or so to reach there, you can stay there by continuously and diligently doing what you have done to get there.
The good news is that once you reach the top, it will be tough to replace you. More presence on the first page will mean more customers that see you. The more people see you, the more the marketing.
If you consistently practice SEO techniques, you will have no problem constantly ranking on top of search results.
5. SEO enables you to target keywords
The most significant SEO blog writing benefit is that you have the liberty to write about anything in the world. If you want to target a particular portion of the masses, you can use specific keywords connected to them. For instance, if you want to target the football community, you will use football or soccer as a keyword.
Keywords are not just limited to the primary keyword, such as football in the instance above. Their umbrella spreads much wider with varied categories such as secondary keywords and tertiary keywords.
There are many online tools that can help you find the right keywords for your blog topic. Some of these tools are free while some are paid.
6. SEO helps in gaining market share
When you start ranking on any search engine, you will have massive traffic coming to your website. This traffic consists of your prospective buyers.
More interested people will start coming to your website once you start gaining those ranks in the search results. This means that your authority and reputation will increase, and you will gain market share in your particular niche.
This traffic might then convert to leads, and these prospective buyers might even start buying from you at some point in time.
7. SEO means ad-free marketing
A great benefit that SEO provides is that you do not have to spend any money to get your blog or website to rank. With the right tools and techniques, you can rank on the search results and have audiences come straight to your blog or website.
This is the same audience that you run ads for. With SEO, you do not need paid advertisement, and you still get the audience. What’s more? This is an interesting pool of audience that is visiting your website because they really want to and not because of an offer or discount.
8. SEO adds credibility and builds reputation
With the best SEO practices, you will reach the top of the SERP. People will trust you more and engage with your website by clicking your website link instead of going to other pages. People generally do not go beyond the first two SERPs, and when you rank on them, you will realize that you have arrived.
9. You will move ahead of the competition
When you reach the first page or the top of the search results, you essentially beat your competition. As a result, you will have a higher influx of traffic and revenue.
SEO will help you to stay ahead by bringing you into the spotlight. SEO has become an essential marketing strategy for any online marketer. Your competitors are most likely already using SEO techniques to stay ahead of the curve. As a result, it has become imperative to use SEO now.
The benefits of SEO are numerous, and it is one of those things that essentially has no cons. No online blogger, marketer, or seller ever said they don’t like traffic, sales, or revenue.
Now that you know the benefits of SEO blog writing, lets take a quick look at how to write SEO blogs.
How to Write SEO Blogs?
It would help if you had an idea of what is an SEO-friendly article or blog so that you can use the best SEO practices to rank on the top.
Following are some tips to optimize your blog SEO:
- Use headings to your benefit
- Optimize your content for featured snippets
- Write for humans, not search engines
- Include keywords in your meta description
- Add alt text to images
- Start with keyword research
- Resist the urge to keyword stuff
- Link to high-authority websites
- Aim for scannable, longer posts
- Link to other posts on your site
- Compress images for fast page load speed
- Design a link-building strategy
Writing SEO-friendly content that is optimized for both users and search engines requires both time and effort. An optimized blog post has quality content, and with SEO practices, it can rank on the first page or even at the top of the first page of a search engine.
The Final Word
You should start using SEO if you already haven’t. It brings you more traffic, leads, and sales. It is a very important part of a brand’s online presence. All marketers, content creators, or companies selling goods and services must follow best SEO practices to stay relevant or succeed in selling or writing online.
Now that you know the nine benefits of SEO blog writing and how to write them, go on and start – and see the results.
- All bloggers, marketers, and salespersons need to understand SEO to run a successful online business.
- SEO blog writing essentially means using the right words on your blog that people are searching for on the internet.
- An SEO-optimized blog would appear in higher search rankings and enable any potential audience to click on your blog and find you.
- There is a fine line between writing content that is human-friendly as well as search engine-friendly.
- It would help if you had an idea of what is an SEO-friendly article or blog so that you can use the best SEO practices for that rank on the top.
- An optimized blog post has quality content, and with SEO practices, it can rank on the first page or even at the top of the first page of a search engine.
- A great benefit that SEO provides is that you do not have to spend any money to get your blog or website to rank.
- When you start beating your competition, you get more traffic and more revenue. SEO will help you to stay ahead of the competition by bringing you into the spotlight.
SEO or search engine optimization means ranking the website on search engines to increase the website’s visibility when the user searches for relevant queries and keywords. You will begin to see a boost in traffic and conversions once you start ranking.
Using SEO practices is a no-brainer. It is an inexpensive way to gain market share and have more traffic to your blog or website. When you run ads to get more traffic, you need to pay for it. With SEO, you get organic traffic, and you don’t have to pay anything that is nearly what you otherwise would.
There might be many reasons why your blog or website does not rank. Your website could be relatively new and does not have enough authority to rank. It can also be that the terms that you are using as keywords might not be what users are looking for. It can also be possible that you have not yet indexed your site on Google.
After you know what SEO blog writing is, using SEO to rank on search engines is a dedicated process. You generally need six months to one year to rank. You need to make sure that you are constantly using best SEO practices and are consistent with your efforts. With some time in your kitty, you will see that you are starting to appear on search results.