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3 Types of SEO and How to Excel at Them

Team Pepper
Team Pepper
Posted on 23/12/214 min read
3 Types of SEO and How to Excel at Them

Table of Contents What is SEO and Why is it Important? Types of SEO How to Excel in 3 Types of SEO Key Takeaways Conclusion  FAQs Search Engine Optimization (SEO) is an efficient marketing strategy to drive targeted traffic to a website by using a few simple yet effective SEO techniques. Additional traffic to a… Continue reading 3 Types of SEO and How to Excel at Them

Table of Contents

  • What is SEO and Why is it Important?
  • Types of SEO
  • How to Excel in 3 Types of SEO
  • Key Takeaways
  • Conclusion 
  • FAQs

Search Engine Optimization (SEO) is an efficient marketing strategy to drive targeted traffic to a website by using a few simple yet effective SEO techniques. Additional traffic to a website helps to build brand awareness, increase sales and enhance the overall customer experience. 

What is SEO and Why is it Important?


When a potential customer uses a search engine to look for something online, he gets a long list of search results for the keyword used. As a business, you want to make sure you’re at the top of this list of search results so that it increases the chances of this customer clicking on your website URL rather than some other link. SEO helps you achieve just that.  

In simple terms, effective SEO helps in enhancing your website’s rankings in the organic section of a search engine’s search results. The higher you rank in these search results, the more free traffic you get for your website. It converts into better business-coverage, more sales, and enhanced customer interaction. To understand effective SEO techniques, it is important to first understand how a search engine works.

Let’s take Google for example. When you search for something on Google, the search engine sieves through billions of indexed websites to provide you with the best possible results. These results depend on several elements. Some of them include:

  • Relevance: The first thing Google does is look for web pages that have content that is most closely related to the keywords you typed into the search engine.
  • Authenticity: Google then looks to see how authentic the web page is by seeing how many backlinks this web page has. 
  • Usefulness: Relevance and authenticity don’t always guarantee usefulness. In fact, a web page can have high-quality content but may not seem useful. Hence, Google does a check on how useful the webpage content is.

Types of SEO

There are several effective SEO tactics you can use to boost your online business. Some of the common ones are:

  • Technical SEO
  • On-site SEO
  • Off-site SEO
  • Local SEO
  • YouTube SEO
  • Enterprise SEO

How to Excel in 3 Types of SEO


While there may be many SEO techniques you can use for your website, let’s talk about how you can excel in 3 types of SEO that will help optimize your website.

On-Site SEO

On-site SEO has everything to do with the actual content on the web pages of your website. They help search engines understand the topic of each webpage and rank it as a valuable resource for people to find. There are a few important elements that you must incorporate into your content so that you rank higher on search engine result pages (SERPs).

  • Keywords: Keywords play an important role in determining how easily a potential customer finds your website while using a search engine. For example, if your business offers flower delivery services, you may want to have keywords such as “same-day flower delivery services” in the content of your web pages.

You should also be aware of trending and common keywords users type into search engines. This will ensure your business website doesn’t get lost in a sea of business websites offering similar services. Hence, keyword research is crucial when it comes to on-site SEO.

  • HTML and meta tags: HTML and meta tags help categorize the content on your website. This makes it easier for search engines to read and identify the relevance of your content. For example, when you use a header with a relevant keyword, a search engine immediately identifies that page as a valuable resource for a user and displays your website higher up in its SERPs. Using headers and subheadings also makes it easier for readers to go through your content.
  • Content optimization: It is essential to post content regularly on your website to stay up to date. However, it is also important that you post high-quality content. Ensure your content is structured correctly and has valuable information. 

Off-site SEO

As the name suggests, off-site SEO involves SEO techniques that you don’t use directly on the content of your website. It involves linking and maintaining local search engines. One of the most popular off-site SEO tactics is backlinking. Backlinks are links that exist on other websites that redirect to your website. 

Apart from directing traffic to your website, backlinking also helps establish the reliability and authenticity of your website. The more backlinks you have on an established and high-quality website, the more authentic and reliable your website looks to search engines. Guest posting tactics are an effective way to backlink your website.

Technical SEO


Technical SEO has more to do with the backend elements of your website rather than its content. This type of SEO makes your website more readable and customer-friendly. It also shows search engines that your website is of high quality. Some of the elements of technical SEO are,

  • Mobile-friendliness
  • Crawlability
  • Security 
  • Website and data structure
  • Indexing 
  • Website speed

When your website has all these elements, a search engine can easily crawl, without running into a broken link, it ranks your website higher on its SERPs so that customers can find you easily. It is important that you conduct regular audits to ensure your website is regularly maintained and works optimally.

Key Takeaways

  • SEO plays a vital role in ensuring your business website gets the traction you want. These days, customers rely on the internet for everything and when they’re looking for a service you offer, you want to make sure you’re the first business they consider. For this to happen, you need to make sure they can find you easily on the Internet. 
  • Using these 3 types of SEO is an efficient and cost-effective way to boost business and ensure your potential customers are redirected to your website whenever they need your services.
  • There are also many tools available on the internet that can help you use SEO tactics effectively for your website.
  • If you’re not sure about how to use these SEO techniques effectively with free SEO tools, you can always reach out for professional help.  
  • Excel in using the 3 Types of SEO so your website can rank higher on the SERPs of search engines for customers to find you easily. 


1. What are the common SEO mistakes?

Most people think that having a relevant keyword is enough for effective SEO. This is not true at all. There are other aspects of using SEO effectively. Keyword stuffing, buying backlinks, spinning content and poor content quality are some of the common SEO mistakes people make.

2. What is the most effective SEO technique for 2021?

Search engines are constantly updating their algorithm to ensure they present users with the most relevant search results. Therefore, there’s no one SEO technique that can always guarantee results. The best SEO technique to adopt for 2021 is to focus on long-term and effective SEO techniques. This can be done by conducting in-depth keyword research, having a solid site architecture, and producing quality content.

3. What header structure should I follow for my website content?

Almost all well-ranked websites use Header tags. This practice helps search engines index your website better. Depending on the content of your website page and its structure, you can go on to use as far as H6 title tags.

4. How can beginners start SEO?

1. Keyword research 
2. Inclusion of keywords in the content 
3. SEO in permalinks 
4. Hyperlink content 
5. Do not do keyword stuffing 
6. Optimize images 
7. Improve page loading speed
8. Ensure mobile-friendliness

5. What skills are required to successfully conduct SEO?

1. Analyze and review websites 
2. Keyword research 
3. Ensure increased traffic 
4. Ensure that high-quality content is used with appropriate keywords in the right places

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