A Short Guide to Creating SEO Taglines for Your Website

Team Pepper
Posted on 5/05/224 min read
A Short Guide to Creating SEO Taglines for Your Website
Your website title and tagline can make or break the business. Read to know how to write the perfect SEO tagline for your brand.

Building a website may seem like an easy task until SEO comes into play. With the millions of websites that one can find online today, showing yours to other people becomes tricky. And this is where SEO comes in. And when it comes to SEO content, every detail matters. Right from the alt text to headlines and taglines on your landing pages, and even the length of your content. So today, we will talk about SEO tagline optimization and how to get it right. So, let’s begin by getting to know titles and SEO taglines.

What Are Titles and Taglines on Websites?



The website title and tagline are the first words you are likely to read when you land on a page. The title and tagline define the business’ identity and summarize what the website is about. While the title taps into the brand’s identity or what it does, the tagline further describes the company’s activity and more.

Your website’s title and tagline are the two things that first grab the site visitor’s attention. They often help the visitor decide if they are at the right place or should go back to the search engine and look elsewhere. Thus, writing a website title and tagline that seamlessly connects your business with your audience is crucial.

How to Write SEO Taglines for Your Website

Multiple details need to be recognized for the optimization of titles and meta tags.

1. Use a keyword that perfectly describes your business


Go for a keyword your customer is likely to search for and find a way to incorporate it in your website’s title. In the example below, “Stop Cyber Attacks in the Cloud” is a part of the title. Therefore, when a user searches for solutions on how to stop cyberattacks, this might show up in search results, and people will likely enjoy reading the site’s content further.

2. Give context about your company

Don’t assume that everyone landing on your website knows what the page is about. In the most concise form possible, explain what you do and how it can benefit the user.

3. Use dynamic options when possible

Have you ever come across a website where the title or a few words in the title keep changing? That is an example of dynamic titles. Dynamic titles help you include more tags for SEO. Considering that title tag optimization is extremely important for a good site ranking, updating titles from time to time can significantly help your site.

4. Keep the title to the point

Website titles should not be more than 60 characters in length. Go for a phrase that describes your company while offering a solution, informing about a benefit, and/or addressing the user directly.

SEO Title Tag Optimization: 3 Tips

While the website title provides a hook, the tagline further explains your website’s product or service. While working on an SEO tagline, make a note of the following.

1. Start by listing your main keywords

Use a keyword generator that gives you tags for search engine optimization. List down the most relevant keywords that can benefit your website, and communicate your message to the readers.

2. Build a message

Next, work on communicating the essence of your website in two or three short sentences. Keep the language simple and your sentences short. Try answering the following questions:

Who are you?

How can you help your clients?

What’s your best service/feature?

“Why should a user opt for your business?

Refer to the image below to understand how to keep your tagline SEO-oriented, simple, and explanatory.


3. Avoid repetition

Finally, make sure you are adding to what your website title says and are not simply repeating it in your SEO tagline. Furthermore, don’t stuff keywords just for the sake of it. Finally, try to add a call to action just beneath the tagline to show the reader what they are supposed to do next.

While your website’s SEO tagline and title only make up for a few sentences at the most, it can be tricky to get them right. With the tips we have shared on title tag optimization and writing a compelling tagline, you are off to a good start for building your website’s hero content. And if you want a website content writing service to do the job for you, you can check out Pepper’s offerings by clicking on the link above.


1. What should my site’s SEO tagline be?

Good taglines grip the reader’s attention and make them want to scroll further to learn what you’re writing about. A good SEO tagline summarizes your brand, product, and intent in a couple of short sentences. It helps the reader build a connection with your business. While writing your site’s SEO tagline, keep it concise and to the point. It should explain the gist of your site.

2. How to do SEO title tag optimization?

Give each web page on your site a different title relevant to your web page’s content. Use dynamic keywords for every title and keep the formatting SEO-friendly. Use keywords that users are likely to look up and resonate with.

3. What should an SEO title be?

SEO titles should ideally be 50-60 characters long, as search engines only show that much of a title on their pages. For title tag optimization, include the most important keyword, which gives the reader a clear idea about what to expect when they go through your website. Finally, keep the title simple and easy to understand.