SEO Tips: How to Write SEO-Friendly Blogs | Pepper Content

SEO Tips: How to Write SEO-Friendly Blogs

Team Pepper
Team Pepper
Posted on 5/09/217 min read

Composing blog entries requires strong ability and skills. It takes a lot of experience to make sure your readers are intrigued. The structure of your blog post plays an important role and so, it is wise to keep it simple and enjoyable. Search Engine Results Pages (SERPs) is an important buzzword for bloggers. Being listed… Continue reading SEO Tips: How to Write SEO-Friendly Blogs

Composing blog entries requires strong ability and skills. It takes a lot of experience to make sure your readers are intrigued. The structure of your blog post plays an important role and so, it is wise to keep it simple and enjoyable.

Search Engine Results Pages (SERPs) is an important buzzword for bloggers. Being listed on the first page of Google search is no cakewalk. 

If the readers like your content they will share the article with others. This will help increase your search engine ranking. Thus, if you need to improve your rankings, improve your writing abilities. Start with these tips on how to write SEO-friendly blogs.

This post gives tips on creating unique articles that are readable and SEO-friendly. These two objectives should consistently go together as we consider that writing in easy language gets you more guests.

There are no shortcuts to internet success. A report by claims that it takes anywhere between 90 to 180 days to get to the first page of Google.

Take a look at this interesting experiment that Ahrefs ran:

It’s safe to say that consistently SEO-optimized web content (for at least 3 months) is the only way to get good results. In this article, we list down the checklist for ensuring your blog is SEO-friendly:

Tips on How to Write SEO-Friendly Blog Posts

Tip #1: Identifying your topic and keyword research 

Before you start, sit and think about what message you are trying to convey to your audience. Ask the following questions to yourself and try to get an answer.

  • What would you like to tell your readers?
  • What’s the motivation behind your article?
  • What do you need your readers to do once they are done reading the article?

Once you can get the answers to these questions, you will have a good mental image of the article’s topic. Once you have settled on the topic, the next step is to find out the targeted keywords related to that topic.

A content writer can use different types of keywords to get a higher rank on search engines. The two main keywords that you need to be focusing on are the primary and secondary keywords.

The primary keyword is the main keyword that you should use to structure the article. The secondary keywords are the words that support your primary keyword. For example, let’s say you are writing an article about a bike. Then your primary keyword will become “bike.” And your supporting keywords or the secondary keywords can be words like “mountain,” “all-terrain,” “off-road,” and “lightweight.”

Select one primary keyword by using online keyword research tools like 

For a higher chance of success, go with a low competition word or phrase as your primary keyword.

Once you choose your primary keywords, select a couple of secondary keywords that are related to the primary keyword.

Here’s how you can go about selecting keywords using Ubersuggest:

  • Type in the interest phrase to get a list of top keywords. Select your country of interest. Yellow or blue highlights on the last column indicate lower competition. Try to go with blue highlight keywords as much as possible. Click on the related tab if you aren’t happy with the first list.
  • Once you have your primary keyword chosen, make a list of secondary keywords. These can be a good mix of high competition and low competition keywords, taken from both the ‘suggestions’ and ‘related’ tabs.
  • Don’t forget to check on the questions tab, which comprise question-type keywords that are very easy to incorporate into blogs. 
  • Finally, type your primary keyword into Google and check the related keywords section at the bottom of the page to see if you can incorporate any of those into your secondary keyword list.

Tip #2: Plan the length of your blog & structure it

The length of your blog is a very important factor for Google to notice you. For 2021, the latest findings suggest that the ideal blog length is 1700 to 2400 words, according to However, this is debatable and not really a constant. So it’s good to research blog length often to ensure that you are not going over or falling short.

If you’re unsure about how long your blog post should be, type in your keyword in Google, take a look at the top-performing results, and check the average length of the posts. Try and keep the length of your blog to somewhere within the ballpark.


No matter how long your blog is though, make sure you keep the length of each paragraph to a maximum of 3 to 5 sentences. Use bullet lists and numbered lists as often as possible. Most importantly, keep the text simple. Aim for a readability score of 6 on the Hemingway App

It goes without saying that you have to have plagiarism-free content with top-notch grammar. On that note, it often gets difficult to use primary keywords without disturbing the syntax of the sentence. It’s okay to tweak some of your keywords for semantic accuracy. For example, if your keyword is ‘omega 3 supplement benefits’, it’s okay to use ‘benefits of omega 3 supplements’. Google is smart enough to work through these necessary changes.

Tip #3: Understand keyword placement

Planning the length of your article beforehand is important because you need to be sure that your keywords are well-placed. Make sure that your primary keyword is sprinkled throughout the piece and not stuffed in one section. Use keywords in:

  • The title of your blog
  • Headings and subheading
  • The first paragraph, ideally the first 50 words
  • At the end of the page

Tip #4: Understand keyword density

You have your primary keyword. But how many times do you use it in your blog? The ideal keyword density is 1% to 2%, roughly translating to one to two times every hundred words. To check keyword density, you can use these free online tools.

What about secondary keywords? Choose a maximum of four to five keywords and use them once throughout the piece. For lengthier blogs, you can use up to six or seven secondary keywords.

Tip #5: Use category and tags

Tags and categories are taxonomy systems that help organize your blog section. For example, here’s how Pepper Content organizes its blog into categories.

Each blog is also associated with two or more tags. In the example below, the tags associated with this blog are ‘content writing’ and ‘content writing services’.

You can associate each blog with one or two categories. A well-structured blog section is well-appreciated by Google’s crawlers.

Moreover, whenever a reader enters your website, the first thing they will notice is the H1 tag. H1 tag is nothing but the title of the blog. It would be best to have a catchy and engaging H1 tag to capture the reader’s attention. The H1 tag should also be able to tell the reader what exactly will be in the blog. Also, every content writer should always make sure to include a long-tailed keyword in their title.

Along with the title and H1 tag, it is important to have supportive subheadings. The subheadings give structure and a smooth flow to your blog. Always remember you do not have to use keywords in your subheadings. You need to add subheadings that are engaging and entice the reader to continue reading.

Tip #6: Use the primary keyword in the SEO title

The SEO title is a secondary title that’s different from the actual title of your blog. SEO titles are HTML tags used by page crawlers to index the website. Too much jargon? Basically, SEO titles or meta titles appear as the title of your article when someone searches for you on Google. 

For example, here’s a title that appears from WebMD for the keyword ‘omega 3 supplements’:

The SEO title is: Omega-3 Fish Oil Supplements: Benefits, Side Effects, and Uses

Clicking on the page reveals a different blog title.

So, the SEO title is what the user can see on Google results. The function of the meta title is to act as a quick summary of what a reader can find on your blog. Make sure that your SEO title includes the primary keyword and is within 55 characters as Google truncates lengthier titles. It should also be catchy so that people are encouraged to click. 

Tip #6: Use the primary keyword in the meta description

Much like the meta title, the meta description is what appears as a glimpse of your blog in Google. The lines that appear below the title is the meta description.

If you don’t write one yourself, Google will choose a snippet automatically for you. But it would be a missed opportunity to use the primary keyword if you don’t set your own meta description.

Tip #7: Use link-building strategies

Make sure you interlink your blogs. For example, if there’s a related blog that users may be interested in, don’t be afraid to plug it into your content. In fact, this actually helps with SEO. Here’s an example:

In this WebMD article, the words ‘fish oil’ and ‘managing heart disease’ are hyperlinked and appear in blue. Clicking on them takes you to another blog related to the keyword on the WebMD website itself.

You can also use outbound links (links that redirect the user to another website) to back your statistics and sources.

Both inbound and outbound links should be used sparingly, not more than one to two times each.

If you can get a friend or a closely related brand to link to your website within their blogs, that helps a lot too. You can return the favor in the same manner.

Bonus Tips on Writing SEO-friendly Content

Use transition words

Transition words help individuals filter through your content and comprehend the connection among sentences and sections. For instance, suppose that there are three explanations behind individuals purchasing your item. It would be best to utilize signal words like: ‘above all else’; ‘furthermore’; ‘lastly’. Likewise, words like ‘in any case’, ‘also’ and ‘for instance’ clearly give a sign to your audience. Therefore, transition words are vital to adding proper structure to your content.

Use synonym words to mix up your word choice

As a content writer to keep your guests engaged, it is critical to use different words. Wordplay is enjoyable to use and can assist you with keeping your audience engaged. If you are having trouble coming up with different words, you can always look at online tools. One of the tools is, and you can type any word in it to discover new equivalent words to upgrade your content.

Add images and videos

When it comes to creating good content, it is crucial to understand that an article is not just about using words and sentences. There are a lot of other things that give life to your article. The first thing you will need to add is real-life examples that can help the reader relate to the article’s central theme.

The best way to produce exciting content is to add images and videos to your posts. It would help if you made a habit of putting pictures or videos in your introduction and in between subheadings.

Ensure that the images are free from copyright claims. You can get non-copyright stock images and videos at Pixabay, Unsplash, or Pexels. Another tip is to make your video, and then you can upload it on YouTube and link that video in your blog post.


Write for humans. Not search engines.

Although the tips given above are purely technical, remember that ultimately your readers are humans. You’re only going to get clicks if you write lucid content that provides value to your patrons. Remember to stay creative and snappy, and don’t be afraid to inject a bit of humour. 

Long gone are the days when it was easy to get a high rank on Google. With the rise in competition, this has become a task. These days, quality written content plays an influential role as long as it is optimized for SEO.

Furthermore, great articles additionally prompt more connections, offers, tweets, and returning guests to your site. There are multiple approaches that you can take to amplify the SEO friendliness of your article. However, the main thing is to write great articles! We hope that you can incorporate these tips on how to write SEO-friendly content in your next blog post.


1. How to write an SEO-friendly blog post

Have a clear blog outline 
Structure your SEO blog post
Pick a catchy title 
Use correct types of headings 
Keep your content brief and to-the-point 
Add relevant links 
Reel in keywords and key phrases 
Optimize the blog post length 

2. How to make content SEO-friendly?

Conduct a thorough keyword research
Structure your SEO blog post
Formulate SEO-friendly URLs
Optimize meta title and description
Optimize graphics 

3. What is SEO-friendly writing?

SEO-friendly writing that helps in high search engines rankings. It includes incorporating the right keywords, key phrases, images, word count, etc. all of these factors add up to a well-optimized webpage.

4. Is there a checklist that can be used when you start to create blogs?

Here is a checklist you can save and use when you start creating blogs:
Research keywords 
Determine content types and tiles 
Monitor the length of the articles
Study what content exists on those titles 
Review the searches, results, and ‘people also ask’ sections 
Write an appropriate article 
Give meta information 
Add images, infographics, links, and review headings 

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