15 Best SEO Analyzer Tools in 2022

Team Pepper
Posted on 2/03/228 min read
15 Best SEO Analyzer Tools in 2022

Table of Contents

  • What is an SEO analysis tool?
  • Best Search Engine Optimization (SEO) analyzer tools
  • Conclusion
  • Key Takeaways
  • FAQs

Adopting the best SEO tools makes it easier to ensure that your website is optimized for performance. Fortunately, there are several search engine optimization (SEO) tools out there to increase your website’s organic traffic and improve the search engine ranking of your website. 

This guide will talk about the best SEO analyzer tools to look out for in 2022. 

What is an SEO analysis tool?

SEO analysis tools allow you to closely examine your website to better understand how it ranks on major search engines, including Google and Bing. You can easily identify and fix on-site technical issues that may prevent you from earning visibility with SEO tools. They provide valuable insights and data about a website’s performance; you’re able to see what’s working and which areas of your strategy need revamping. What’s more, the best SEO tools provide reports about where the best opportunities lie and how you measure up to competitors. 

Finally, SEO analyzer tools can help you save time and effort and generate accurate data and reports at a click.

Best Search Engine Optimization (SEO) Analyzer Tools

1. Ahrefs


Founded in 2011, Ahref is one of the most popular SEO analyzer tools on the market, especially for backlink research. It’s only second to Google for the largest website crawler globally. Ahrefs has the largest backlink database of top SEO tools, with more than 16 trillion backlinks and 295 billion indexed pages. 

It is the best SEO tool to rank better and increase traffic. With Ahrefs, you can explore the performance of specific pages of your site, identify and fix broken links on your site, get an overview of the high-performing pages under specific topics and keywords, identify and fix the technical issues at the page level, and generate keywords to rank better in search engines, monitor the competition, and much more. Moreover, Ahrefs provides tutorials, extensive documentation, and knowledgeable user support.

2. SEMrush

SEMrush is an all-in-one tool for testing the effectiveness of SEO and SEM campaigns. SEO experts love that this tool allows you to easily assess your on-page rankings and find recommendations to optimize your website performance. One of the most popular features of SEMrush is competitive research. For instance, you can analyze your competitor’s domain’s principal source of traffic, explore their promotion tactics, detect specific keywords they’ve targeted, and find tips to boost your market share. With SEMrush, you can also track the performance and identify errors of your social media posts and much more.

3. Google Search Console


Google Search Console, also known as Google Webmaster tool, is a free Search Analytics software that allows you to monitor and report your website’s presence in Google SERP. It’s especially useful for new websites as it lets site owners run an initial SEO analysis from square one or update the existing SEO strategy with new keywords. Google Search Console will display how your site appears in organic search if it has any mobile usability, site crawlers, or even problems with duplicate content and indexing issues. You can use this data to improve your impressions, position, and click-through rate and get more traffic to your website.

4. Moz Pro

Moz Pro is another best SEO analyzer out there. The SEO community raves about how Moz Pro is a full-service powerhouse. With Moz Pro spider, you can easily audit your own website. It also allows you to track your site rankings over thousands of keywords per site and provides a list of the most comprehensive keyword research tools to determine which keywords may be the best for targeting. Plus, a backlink analysis tool helps you analyze site performance and identify issues that could affect website search engine rankings. 

5. KW Finder


KW finder is an amazing SEO tool that helps you find the best long-tail keywords with low SEO difficulty. SEO professionals use this tool to find the best keywords, analyze backlinks and Search Engine Results Page (SERP), and dethrone your competition. KW finder presents both simple and advanced data to help beginners and experienced alike. Their Rank Tracker tool helps you easily determine your website’s search engine ranking positions for a chosen set of keywords. In addition, the KW finder is the most intuitive UI compared to any keyword research tool and one of the cheapest as well. 

6. SpyFu

Founded in 2005, SpyFu is one of the most popular competitor analysis tools. It lets you spy on your competitors’ closely guarded SEO secrets. Discover an in-depth breakdown of their traffic sources, top-ranking keywords, top pages, PPC Ads, and backlinks. Implement those top-performing SEO strategies and outrank competitors on search engine results. With SpyFu, you can track over 80 million domains and 5 billion results. Its dashboard is clearly laid out and easy to navigate, without any overwhelming data, making it an ideal choice for beginners.

7. Google Trends

Google Trends is a free analytics tool powered by Google. It is utilized by many marketers, businesses, and researchers to get insights into trends around a topic. With Google Trends, you can discover trends when they swing up or learn when the trends turn down, which can be invaluable at any stage of a business’s growth. Plus, you can know the hottest online topics, find sites and articles for backlinking, monitor the performance of your business online, keep a close eye on your competitors and find out how they do things differently, and identify regions with high interest in your keyword. Google Trends is the best SEO analyzer tool to get you ahead of the competition.

8. Majestic


Majestic, formerly known as Majestic SEO, is a backlink SEO tool. It allows you to analyze the backlinks of your website and your competitors. This SEO analyzer offers the number of backlinks you have and helps you form a better link-building campaign for your site, thus increasing its rankings in SERPs. It also features Majestic Million, which allows you to see the ranking of the top 1 million websites. You can compare your site with your top competitors and determine how you match up with them.

9. Ubersuggest

Ubersuggest is a free SEO tool with a decent keyword database. With Ubersuggest, you can perform an SEO audit on your website to determine how your current website ranks and analyze how to boost your site’s rankings to gain more traffic, revenue, and leads. It helps you to identify and fix on-page and off-page problems before they go out of control from your websites, such as backlinks, hidden content, URLs, and more. What’s more, it helps the keywords flow naturally and be in sync with your website content.

10. WooRank


WooRank is one of the best SEO tools that help you keep your website on top of the game. This easy-to-use tool provides users insights about the websites to optimize their online presence, grow the business, and generate more leads. WooRank ensures that websites are ranked and displayed well on search engines, assisting users in analyzing and improving their SEO performance. One of the main benefits of WooRank is that it provides comprehensive information about a website’s search engine performance, excellent customer support, automates website analysis and review processes.

11. HubSpot Website Grader

HubSpot Website Grader is another top SEO tool that allows businesses to analyze their strong website areas and areas that need improvements. The tool studies and grades websites against four vital metrics: performance, mobile optimization, security, and SEO. It is a popular tool, especially for users who want to scale their inbound marketing analysis. In short, HubSpot Website Grader is one of the top SEO tools to get a comprehensive report of your website’s strengths and weaknesses.

12. Google Analytics

Google Analytics is the best SEO analytics tool offered by Google. It is undoubtedly one of the most widely used SEO analyzer tools per the 2020 reports. In today’s digital world, every business uses the Google Analytics tool to measure sales and conversions and get fresh insights into customers’ behavior. Additionally, it helps track important information and stats of the website, including the number of visitors, their location, most visited pages, etc. With Google Analytics, you can also see which marketing campaigns are most effective and successful, how much time customers spend on your site, or how often repeat visitors return. What’s more, Google Analytics also tracks the interests of your site visitors. For example, are they travelers, business professionals, fashion enthusiasts, movie lovers, etc.? 

13. SEOquake


SEOquake is another best free SEO tool out there. It is basically a plugin that provides key SEO metrics and other useful tools such as SEO audit, the Keyword Density report, and many more. You can easily diagnose potential SEO issues using this extension and spy on your competitor’s website. One of the key benefits of the SEOquake analysis tool is the simplicity in which it works. For instance, SEOquake provides you with all data at the click of a single button, while in other plugins, one needs to go through various interfaces and pay extra to get the full analysis. 

14. Buzzstream

Buzzstream is a link-building and digital PR tool that helps you stay on top of your communications. Building genuine links through outreach is beneficial for creating a better infrastructure for your business. It’s an invaluable tool when you handle many projects at a time and have separate contact lists for each. With Buzzstream, you can keep all your communications organized. It provides your team with a database to work with, helps you keep your emails in one place, and also inputs a follow-up reminder. In addition, you can develop new outreach campaigns to drive additional customers to your website. Buzzstream Discovery tool enables you to find relevant influencers in your industry who may be interested in linking to your site. 

15. Check My Links

Check My Links is a high-quality link-building tool with minimal effort. The tool crawls your website in search of broken links. Broken links restrict the flow of links throughout your website, which impacts user experience and seriously damages your rankings. They destroy your conversion rates and harm SEO too, so cleaning them up is important to improve your site’s overall performance. Check My Links is one of the top SEO tools that notify and address each broken link and page.


Now that you’ve learned about the 15 best SEO analyzers on the market, determine and choose the right tools which will help achieve your SEO goals and get started with monitoring, auditing, and optimizing your website, content, and web pages. Whether you’re an SEO newbie or want to hone your SEO skills, you need to choose the right tool for your business from the above-mentioned SEO tool list to get the best possible results. 

Key Takeaways

  • An SEO analyzer tool can help you get a clear view of your SEO strategy.
  • However good your product or service is, the truth is that customers can’t purchase them if they don’t know it exists. Hence, SEO is important to gather your viewer’s attention and retain them as your customers.
  • SEO analyzer tools are used for all types of businesses, small or big.
  • SEO analyzer tools help businesses to stay competitive by improving their online presence.
  • Best SEO tools help get your website to rank on top pages in search engines such as Google and Bing.


1. Why are SEO analyzer tools important?

SEO tools are essential to investigate the potential of websites for high placement on SERPs. They provide information on keywords and backlinks and key insights into SEO competition on the market.

2. What are the two main types of SEO?

The two main types of SEO are on-page SEO and off-page SEO. On-page SEO, also known as on-site SEO, is the process of optimizing the content on your website. It includes the proper use of H1 tags, schema markup, configuring a sitemap, etc. And off-page SEO is the process of optimizing what happens off your website. It usually includes backlink building, social media marketing, etc.

3. Which is the best free SEO tool?

Google Analytics is one of the best free SEO analysis tools around. This tool adds new features regularly to match all analytics needs. Google Analytics offers you an extremely in-depth look at your website without having to spend on the paid version. Plus, it integrates well with Google’s advertising and marketing platforms like Google Ads.

4. How do you use Ubersuggest for competitor analysis?

Ubersuggest is a popular and easy-to-use SEO analyzer tool for competitor analysis. You just need to enter your domain name and hit ‘Search’ to get a list of all the competing websites for the same keywords.

5.  Which paid SEO analyzer tools are worth the money?

Top SEO tools like Ahrefs, SEMrush Moz Pro, and Majestic are worth spending money on. The paid version of these SEO analyzer tools helps you fix technical issues quickly and keep your website functioning efficiently and optimally. 

6.  Which SEO tool covers everything?

Ahrefs is considered an all-in-one SEO analyzer tool out there. It covers keyword research, competitor domain research, link-building opportunities, and much more.