6 Epic Pet Brand Marketing Campaigns for Inspiration
Pet brand marketing is going north. The reason is simple: pet industry brand marketing is lucrative. Americanpetproducts.org reported that 103.6 billion USD was the expenditure on the pet industry in 2020. This is up from 90.5 billion USD in 2018.
So, now that you know how lucrative pet brand marketing campaigns are, let’s review some effective pet brand marketing strategies with examples. The one thing common in successful pet brand marketing campaigns is that they create an emotional, authentic connection with their audience.Petpreneurs, gear up as we dive into some effective marketing campaigns for your pet brand to take your business to the next level.
6 Examples Of Effective Pet Brand Marketing Campaigns
Brand Marketing Campaigns
1. Champion Dog Food
The Champion Dog Food campaign is a parody of the “selfie.” This campaign looks at dogs as social humans. The dogs in this campaign look and feel so good that they want to share their photos with the world. The photos will make any dog lover smile, and perhaps buy Champion Dog Food as well.
2. Masterdog Light
The Masterdog Light campaign focuses on pet well-being. Dogs shouldn’t be trapped by their weight. They need to exercise and eat right to live healthy lives. This campaign by Masterdog Light focuses on the feeling of freedom that comes with healthy living for dogs. The idea is to “free your dog” – something that happens when they consume Masterdog Light.
3. Curli Leash
The Curli Leash campaign is about the freedom that comes with Curli Leash. The ad depicts a dog walking itself with its leash. That is the freedom the animal feels with Curli Leash.
4. Pedigree (India)
The Pedigree campaign showcases the goodness dogs bring into the world. As the earth battled the pandemic in 2020, Pedigree focused on the strays that were neglected. The #FeedTheStrays campaign in collaboration with BBDO India and Zee 5 was a big winner.
5. Whiskas (India)
The Whiskas marketing campaign shifted the focus from superstition surrounding cats to awareness. The campaign debunked stereotypes and encouraged people to adopt cats with the #AdoptACat initiative. The campaign sought to change perceptions surrounding cats as pets in India. The brand adopted a unified social media strategy to promote Whiskas cat food to pet parents.
This campaign celebrates the human-animal bond – “the power of together.” Human and animal lives and loves go together. A touching moment in the ad is when a human feeds a kitten through a milk bottle. The brand spent $15 million USD on this campaign which completely paid off.
Pet brand marketing is set to grow steadily, as the statistics indicate. The human need for love and connection ensures that pets stay a regular part of our lives as the days pass by.
For petpreneurs, this means two things. They need to stay in touch with new means of advertisement and communication like social media. Also, they need to tap into the love pet parents have for pets and do it authentically. In addition, pet industry brand marketing is a light for all marketers to take inspiration from.
Yes. Undoubtedly, pet brand marketing is set to grow steadily, year on year, owing to the number of humans adopting animals.
The heavy use of emotion is a common feature in pet industry brand marketing.
The rampant use of social media among the earth’s population has directly affected pet brand marketing. Now, a great social media ad for pet food has the ability to go viral at a very low cost. Innovativeness is more valued than money on social media.
Email marketing is arguably more powerful than social media for pet brand marketing.
In terms of pet ownership by generation, millennials are definitely leading the pack with 32% of people who are born between the years 1981 and 1996 being pet parents.
While the offline industry did have the largest stake for the longest time, this trend is dramatically changing, with roughly 42% of pet owners now buying food for their pets online. Furthermore, this number is expected to increase over the next few years dramatically.