This sample article is from Pepper Content’s Digital Marketing section, providing a rundown of some important benefits of leveraging SEO for your business. It has been penned by an author with deep domain knowledge and has written for brands like BigBangSocial and HootSuite.
Have you devised search engine optimization (SEO) strategies for your company yet? If not, do so today! SEO has become a must for all small, medium and large businesses due to its many benefits.
SEO refers to the methodology employed to amplify a website’s visibility on Search Engine Result Pages (SERPs). If you check how search results work, you will see that every business uses SEO to attract quality traffic, boost the effectiveness of inbound marketing plans and acquire more business. Indeed, SEO has been established as a positive word of mouth in the digital era.
Here’s a rundown of some important benefits of leveraging SEO for your business:
Generate inbound and organic traffic
Growing your business requires more exposure. However, implementing old-school marketing techniques may not yield the required results. With SEO, you can generate organic traffic and secure qualified leads. Everyone accesses the Internet for myriad reasons, not to mention the countless web searches carried out every day. A good SEO ranking will place you at the top of these search results on search engines like Google, Bing and Yahoo. This will ensure maximum visibility and contribute to inbound traffic.
Minimal investment and high ROI
SEO is cost-effective. It guarantees an exceptional Return On Investment (ROI) by reaching the right people at the right time. It empowers you to reach your target audience (TG) and provides a continuous stream of marketing plans for your product or service. According to research, SEO efforts accomplish ROI at the rate of 500% when compared to other marketing tools.
Drive more customers
The adage ‘customer is king’ still holds good in today’s digital scenario. All businesses need new leads to grow sales. Can SEO help you expand the customer base? Yes, SEO attracts only those audiences who are genuinely interested in your products or services and wish to buy them in the near future.
Build brand value and credibility
It takes time to build brand goodwill and credibility. Establishing brand authority can have a positive impact on your business. Luckily, with SEO, you can achieve this instantly by strengthening your online presence and building a reputation. When your products or services appear on the first few pages of the search engine results, you will see an automatic increase in inquiries.
Offers better User Experience
SEO-optimized websites reload faster, have lower bounce rate and high domain authority. Users can navigate easily through the website that becomes compatible with all the devices. Local SEO helps optimize your online presence and ensures that your customers find your product or service quickly while performing local searches. With a better user experience, you can influence and manage the business cycle and closely monitor business activities. SEO markets your brand in a way that it understands and gratifies the needs of your customers in the best possible manner.
Well-optimized websites with proper on-page and off-page SEO enjoy higher searchability and ranking. But what makes your business different from others? Yes, Unique Selling Proposition (USP) sets you apart. The aim of an SEO campaign is to promote your USP to zillions of prospects and meet their requirements much better than your competitors. Leveraging your brand requires a top-notch digital approach complemented with SEO. It is all about how well you design your SEO strategy to turn the organic search game in your favour.
It is the best time to add SEO to your digital marketing plan. As per Global Digital 2019 reports, every year, more than one million new users are availing themselves of internet facilities with 3.5 billion searches performed per day. It reflects the growth of digital media in a future that presents innumerable business opportunities. SEO can be a game-changer by contributing significantly to a brand’s equity and acting as a passive source of amassing more business. Ready to change your page rank on Google to #1?