Table of Contents
- Are Blogging Courses Worth the Investment?
- 21 Best Paid and Free Blogging Courses You Should Consider
- How To Start A Blog: Blogging For Beginners
- John Morrow’s Freedom Machine
- 31 Days to Build a Better Blog
- Food Blogger Pro
- Blogging Masterclass: Build A Successful Blog In 2021 And Beyond
- The Complete WordPress Website Business Course
- Built to Blog: Get Your First 10,000 Readers and Generate Six-Figures Blogging
- Build a Blog in 30 days
- The Blog Village: Tools to Create Your Blog
- Blog By Number
- Blogging Rituals and Routines. 10 Secrets to Increasing Blogging Productivity
- Intro to SEO: Tactics and Strategy for Entrepreneurs
- Creating Content Your Readers Actually Want To Read
- Superstar Business Masterclass
- Superstar Writing Masterclass
- Get More Blog Traffic Blueprint
- SEO Unlocked: Your Free SEO Training Course
- 30 Day Blog Transformation Challenge from Udemy
- Blogging Certification Course from eMarketing Institute
- Hubspot’s Blogging Course
- Free Blogging Course
- 5 Key Takeaways
Blogging is a full-time job, and to start your career as a blogger, you need to start on the right foot! By enrolling in paid or free blogging courses, you can learn the intricacies of blogging and gradually become an expert! But before we discuss these courses, let us look into what a blog means.
The word ‘blog’ comes from the truncation of ‘weblog,’ a contemporary word and idea born out of the internet. There are many variations of blogs, with each one serving its purpose. Blogs started as informal, diary-style text entries written by people who wanted to share their day, ideas, or just about anything that piqued their interest.
Since then, blogs have organically grown with the internet into content vital for marketing, business development, and sharing research in a consolidated form for easy understanding of a topic or idea.
With the growth of blogging in the marketing sector, it has grown into an industry with best practices, techniques, and optimization tools to ensure your blog has the right reach and engages your audience. Companies are crucially using blogs to show off all the features of their products. This boom has created an influx of courses (both paid and free) on blogging. These courses teach you best practices, optimization techniques, and skills to keep every blog fresh and engaging.
Are Blogging Courses Worth the Investment?
It would be unfair to answer that question with a yes or no. Yes, there is a plethora of content available for free online. But content is available for literally every subject out there, from law to medicine to blogging. How much would you trust a doctor who educated themselves on YouTube?
Sometimes, a teacher is more important than access to information – someone who can help you make sense of everything, give you guidance and support, troubleshoot problems, and be there to answer all your questions. That being said, we are talking about the internet, and there are some top free courses available too!
21 Best Paid and Free Blogging Courses You Should Consider
If you plan to start blogging, it is better to get your ducks in a row to start right. You can learn blogging online with the help of blogging courses.
Some of the best free and paid blogging courses are presented in this blog to help you narrow down your hunt for resources.
1. How To Start A Blog: Blogging For Beginners
Instructed by Laurie Wang, Digital Marketing Teacher
Price: Rs 150 per month or Rs 600 per year. (SkillShare Subscription)
Created in 2017 and is consistently updated to keep up with the current trends in SEO and changing digital landscape, Laurie Wang instructs the course – a digital marketing consultant, trainer, Skillshare instructor, and public speaker living in London, United Kingdom. Her work has appeared in Elite Daily, Metro London, Fast Company, and Women 2.0. She has also established a firm that specializes in digital marketing consultancy training and helping small businesses grow. She uses her unique experiences from her collaborations with IBM, Anglo American, Sage, Google, and more to provide a course aimed at helping beginners take their first steps in the world of blogging.
With a Skillshare subscription, you can tap into the benefits of this course and start to learn blogging online.
2. John Morrow’s Freedom Machine
Instructed by John Morrow
Price: $99 per month or $999 One Time Payment
John Morrow worked as a blogger for a small online magazine called CopyBlogger. He then started his own company called SmartBlogger.com, which teaches writers how to get the attention to their blog that it deserves. This course is unique because John Morrow, the millionaire blogger, has a health condition that has him paralyzed from the waist down. He does his writing through speech recognition software. His challenges have enabled him to tackle the perils and shortfalls of blogging in a way only John Morrow could. His course emphasizes how to monetize your blogs, bag book deals, and attract high-paying clients.
3. 31 Days to Build a Better Blog
Instructed by Darren Rowse
The course is divided into 31 easy-to-follow steps that you can work through in your own time. Each step picks apart a taught topic, followed by tasks involving the topic to internalize the subject at hand and further reading to dive deeper and expand your knowledge in it. Blogging since 2002 on over 30 blogs, his blogs reach a combined audience of millions every month. Darren brings two decades worth of experience to help kickstart your blogging career.
4. Food Blogger Pro
Instructed by FoodBlogger Pro Team
Price: $35 per month or $350 Per Year
Started by sharing food recipes on www.pinchofyum.com as a hobby, Lindsay and Bjork Ostrom became a behemoth that attracts around 80 million site visits a year. With over ten years of food blogging experience and not without a lack of trial and error, they have created a specialized team in Food Blogger Pro that shares their lessons learned through their journey to help fellow food bloggers achieve their goals.
5. Blogging Masterclass: Build A Successful Blog In 2021 And Beyond
Instructed by Brad Merril
Price: INR 4480
This blogging course for beginners offers 3.5 hours of video on demand, access on mobiles and TV, certification on completion, and lifetime access to the resources. Merril brings to the course his experience from founding VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers and found itself cited by several notable publications, including the Wall Street Journal. Merrill still has his finger on the pulse of the industry as he now focuses on sharing his vast knowledge in the field with budding bloggers.
6. The Complete WordPress Website Business Course
Instructed by Atul Kumar, Ansh Goyal, and Tech Indies Support
Price: INR 4480
This course will guide you through every single step from installation to the finished website. Offering 15 hours of on-demand video along with other resources to which lifetime access is granted along with a certificate on completion, the course will learn how to build and run a successful and responsive-design website. The course teaches you to create your very own blog site to help you make passive income.
7. Built to Blog: Get Your First 10,000 Readers and Generate Six-Figures Blogging
Instructed by Ryan Robinson
Price: INR 4480
Started in 2014, Ryan has grown his blog to become a dependable source of multiple six-figures in annual revenue. Today, his blog gets over 500,000 monthly readers, and his podcast reaches 30,000 monthly listeners. Throughout this course’s 54 lessons containing over 8 hours of instructional video lectures, 15,000 words in private written content, and 5 hours of exclusive video interviews with ten of the world’s most influential bloggers, Ryan shows you exactly how to build a profitable blog without wasting time and money on tactics that don’t work.
8. Build a Blog in 30 days
Instructed by Andrew Williams
Price: INR 4480
Andrew Williams manages to cover a vast portion of this course, from helping you start building your blog to providing you options to make money off them. He also picks apart technical aspects of setting it all up and maintaining the blog. Explaining why you need to be using a particular type of WordPress, what to look for when choosing a domain name, and promoting your blog with the resources you have available to you. By the end of this course, you can have a blog you are proud of. He also shares his ideas on overcoming writer’s block and the importance of your inner circle to help get your blog up and running.
9. The Blog Village: Tools to Create Your Blog
Instructed by Various Professionals
Price: $699 – Digital Workshop and $1499 – Hands-on-Workshop
Unlike the classic structure of a course, The Blog Village offers an online community that teaches people how to create, grow and monetize their blog. They focus on building a community of like-minded individuals working together to encourage, provide accountability and ensure that every member is on the pathway to success. With thousands of videos, resources, and a forum for discussion, The Blog Village has something to offer for the beginner and veteran blogger.
10. Blog By Number
Instructed by Suzi Whitford
Price : $18 – Ebook, $97 – Course, $197 – Bundle
Targeting part-time bloggers who have an hour to spare here and there, Blog By Number was created by Suzi Whiteford, a mother of two who started it off as a hobby. Soon it turned into a powerful tool with which she gained a stream of income. With over 65 hours of on-demand video, an E-Book, and other resources, she trains at using blogging as a side hustle amid a busy schedule. This course will fast-track your ability to monetize your blog from blogging techniques to the technicals required to run a blog site.
11. Blogging Rituals and Routines. 10 Secrets to Increasing Blogging Productivity
Instructed by Rebecca Livermore
Price: INR 150 per Month or INR 600 per Year
Platform – www.skillshare.com
One of the most significant blogging challenges for beginners and veteran bloggers is staying motivated to provide quality blogs consistently. This course focuses more on the rituals and routines to ensure consistency and quality in every blog you write. Offering on-demand video and projects, this course is for those who want to beat writer’s block and build a schedule for your blogging that makes the most of your time.
12. Intro to SEO: Tactics and Strategy for Entrepreneurs
Instructed by Rand Fishkin
Price: INR 150 per Month or INR 600 per Year
In this beginner-oriented course, Rand Fiskin has created bite-sized, easy-to-follow lessons to create an SEO strategy that brings you results. This class is ideal for small business owners, entrepreneurs, freelancers, startups, web designers, junior marketers, and copywriters eager to do SEO that matters. The project involves all the students putting their learnings into action to share each one’s unique strategy and optimization techniques.
13. Creating Content Your Readers Actually Want To Read
Instructed by Theresa Christine
Price: INR 150 per Month or INR 600 per Year
This course provides you with valuable tools and insight that you can utilize right away to craft better posts on your blog every time you hit the “Publish” button. Understanding your audience sentiment and creating engaging content, understanding yourself and what you can offer, and what elements make great blogs are some ideas this course covers. Whether you’re just starting or have been blogging for years now, this class will provide you with the clarity and the skills to publish amazing content on your blog that actually gets read.
14. Superstar Business Masterclass
Instructed by Matthew Kepnes
Matthew Kepnes has been writing for most of his life and has turned his travel blog into one of the top travel blogs in the world, attracting over 1.3 million views per month and making 7-figure revenues. This program is less of a course and more a mentorship by Matt and his team who bring their depth of experience to bring you information, constant feedback, and support, answer your questions through email, weekly calls, and their forum; provide tech support, and help you create a strategic plan for success.
15. Superstar Writing Masterclass
Instructed by Matthew Kepnes and David Farley
Matthew Kepnes partners with David Farley, award-winning travel writer and author of An Irreverent Curiosity, in this course. He is a host for National Geographic and a former professor at Columbia and New York University, teaching a masterclass on travel writing. Through video lectures, interviews with successful travel writers and editors, detailed examples of edited stories, graphics, and real-world examples, you’ll learn everything you need to improve your writing – from crafting a narrative to self-editing, improving your grammar, writing engaging blogs, coming up with ideas, and creating blogs that get read.
16. Get More Blog Traffic Blueprint
Instructed by Jon Morrow
This course offers resources, including 26 video lessons, teaching you everything you need to know to pick your traffic strategy. With detailed, step-by-step walk-throughs of every blog traffic strategy, Morrow breaks down exactly where the strategy works well (and where it doesn’t). At the end of the course, he also walks you through how to match your personality type and niche with the right strategy, making sure you’re on the right track. All taught by the man Jon Morrow himself.
17. SEO Unlocked: Your Free SEO Training Course
Instructed by Neil Patel
The 7-week course instructed by Neil Patel covers everything you need to know about SEO’s whether you’re a beginner or a seasoned veteran. Starting with introductions to SEO and optimizing keyword searches, the course covers technicals on executing content marketing. By the end of the course, you will be proficient in SEO and start monetizing your content!
As Neil Patel is one of the pioneers in SEO and Digital Marketing, you will learn a lot from his personal experience and expertise. Even if you don’t belong to the digital marketing or SEO niche, this blog will help you work on the SEO of your blog. So, it is beneficial for all beginner bloggers.
18. 30 Day Blog Transformation Challenge from Udemy
Instructed by David Risley
Blogging from before the time the word ‘blog’ even existed, David Risley brings to this course his 15 years of experience started his first website on the free webspace given to him by his ISP to transforming it into a mammoth with to over a quarter-million visitors per month, appearing in several major media outlets, and generating a six-figure revenue stream. The Blog Transformation Challenge is a 30-day training program that will show you how to transform your blog into a well-tuned marketing powerhouse. His course covers a solid base of blogging skills and techniques that can be added to the arsenal of budding bloggers.
19. Blogging Certification Course from eMarketing Institute
Instructed by eMarketing Institute
This course aims to improve your understanding of what blogging is, why blogging is so popular, and how to benefit from starting your blog. Offering great insights about how people in the business world see blogging and how blogging is a strategy that impacts many other segments of a running business. The course includes a chapter surrounding the best practices for monetizing your blog and turning it into a business.
20. Hubspot’s Blogging Course
Instructed by Hubspot
In this short course, consisting of 18 videos and 3 quizzes, you will learn to craft a blogging strategy that drives business growth. Targeted towards Marketing Professionals, Content Marketers, and Inbound Professionals, it shares ideas on how to structure blogs, so they are engaging and of high quality. It also gives an insight into the different SEO techniques available to ensure your blogs gain the reach it deserves.
21. Free Blogging Course
Instructed by Jeff Goins
Jeff Goins is a best-selling author of 5 books, including The Art of Work and Real Artists don’t Starve. He has consolidated his experience with writing into a 12-lesson course into easy-to-read weekly newsletters to take your blogs to the next level. This course covers everything from picking what type of blog you should have to create an email list and network with other bloggers.
So, this was the list of the best blogging courses every blogger must consider to boost their blogging experience and revenue. Let us now look at what we can learn from the above-discussed points and how these courses are helpful for bloggers.
5 Key Takeaways
1. Blogging courses are an investment, not an expense
If you think that taking up a paid blogging course is an expense, you are mistaken! While the quality of a blogging course depends on the source and expert it comes from, it is more of an investment for your career. If you have chosen a career as a full-time blogger, these courses will help you. No matter how much experience you have with blogging, a blogging course will help you learn new skills and have a better perspective on content creation.
If you still feel that a paid course will lay heavily on your pocket, you can always go for free blogging courses.
2. You get to learn new skills
If you do something for a while without experimenting with the new stuff, you might get stuck in a rut. And this is not good for a blogger. The last thing you would want as a professional blogger is for your content to sound monotonous.
So, take up one of the best blogging courses and start learning new skills. It will help you breathe new life into your content and give your audience something fresh and new.
3. A blogging course is a boost to your experience
Blogging courses, especially the paid ones, end up with you winning a certification. These certificates matter a lot in the world of content creation and blogging. Especially if you take up a course from a renowned expert like Neil Patel or Hubspot, the value of your experience and skill boosts in front of your audience and clients.
Just remember that people pay more attention to someone who is certified. So, it will be a significant boost to your experience.
4. Looking at things from an expert’s point of view
The best blogging courses are created and curated by experts. So, by taking up a class, you are tapping into the mind of an expert and learning from their experience. These experts have worked in their respective industries for years, and they know what’s what when it comes to their niche of blogging. So, take it from them and move ahead with a fresh state of mind. With a good course, you will get a chance to look at things from an expert’s point of view, and it will surely help your blog grow.
5. A better blogging experience
The idea of blogging is to provide your audience with quality content so that your followers stay engaged and their number increases. When you enroll in a free or paid blogging course, you can deliver a better experience to your audience. These courses help you learn new skills and experiment with new content ideas. It helps keep your audience engaged for a longer time.
Finding a blogging course that will benefit you is not an easy task. There are countless blogging courses out there, offered by many websites and experts that you will come across. To find the best blogging courses, you can either refer to the list we shared above or go for a course by an industry expert.
Run a background check on the website, learn about the expert who has created the course, go through previous reviews and then decide. Once you find good reviews and good feedback about the blogging course, you can consider it.
The duration of a blogging course varies from course to course. While some courses end in 20-40 minutes, others are 2-4 hours long. You may even find courses that last for a month or so. You can look for the duration of the course in the overview. So, you can check before you start. If you don’t want to enroll in a lengthy class, you can skip it and move to a shorter option.
There are many benefits a blogger can garner from a blogging course. First off, you get to learn the basics and advanced techniques of blogging. Secondly, there are many tips and tricks included in these courses that help you advance your skills as a blogger. All in all, a blogging course will enhance your experience as a blogger, and if you choose the right blog, you can even get a certification in the end.
Not directly. However, a blogging course has many long-term benefits on your blogging journey. Once you start incorporating whatever you learned from the course into your blog, your blog will improve. It will eventually keep your audience more engaged and bring in more traffic, which ultimately leads to increased revenue.
The certification also depends on the course you choose. Before enrolling in a class, make sure you go through the details and overview of the course. By this, you will learn about the subject matter of the blog, its duration, and certification. It is crucial to learn about these details before spending your money on any blogging course.
Once you get certified after doing one of the best blogging courses, your value as a professional blogger increases. Whenever you reach new clients or sponsors, you can use your certification to emphasize your experience as a blogger. Some courses even provide you with badges that you can use on your blog or website to show the world that you are an expert in what you do. The certification will help you strengthen your profile as a professional blogger.
So, this was all about the paid and free blogging courses that bloggers can enroll in to boost their skills and begin with their blog. Whether you choose a paid blog or a free one, make sure it benefits you and compensates for the time you spend on it. We hope the information helps you!