“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, Rkg
You just cannot ignore local SEO, especially if you have a business in multiple locations. In these situations, a local SEO strategy is the key to success. With a local SEO strategy, you can ensure users find the right information related to your business, irrespective of the location. If you have a multi-location business, you will need to monitor the local SEO experience across all the markets you are present in.
Every local user is bound to have slightly different requirements, expectations, and methods of searching. Google local SEO is also critical for smaller businesses that function on a regional level, where the focus is on popping up on SERPs in a specific location. This will enable your brand, services, and products to reach local leads and customers. In this article, we will focus on the benefits of local SEO and ways you can optimize multi-location SEO.
Understanding Multi-Location SEO
Search engine optimization (SEO) is the process of ensuring your website ranks higher in Google searches. Google local SEO, though, is slightly different. HInsteadof focusing on your website alone, you will need to focus on your “Google My Business” page. So one of the key differentiators between regular website SEO and local SEO is that for local SEO, you need to optimize your website page and your Google My Business profile page.
Multi-location SEO relates to the traffic that comes in from local users. In other words, multi-location SEO is a combination of all the local SEO pages of the brand. Multi-location SEO is crucial to drive traffic if your business is spread across multiple locations.
For a multi-location SEO campaign, you will need to create location-related landing pages. Every location will also need its own SEO campaign focusing on its specific demography. Multi-location SEO lets you optimize the on-page content and depicts how your business will feature in local searches. Let’s get into the benefits and ways to optimize multi-location SEO.
Benefits of Local SEO for Multiple Locations
If you are wondering what makes multi-location SEO apt for businesses, then here are a few top benefits listed for you.
1. Better online visibility
Activities associated with local SEO, like link building and citation, will increase your online visibility. As this will be done in multiple places, it makes your business more visible to new customers. You will be found by the right people, at the right time.
2. Targeted web traffic
Optimizing local SEO delivers more targeted traffic to your website which can, in turn, lead to more leads, sign-ups, subscriptions, and sales. Multi-location SEO for the local market can filter out irrelevant traffic and ensure that the business is visible only to users in your local area. For a small business, every minute spent on unqualified leads is money lost.
3. Improved conversion rate
Local SEO optimization can boost your conversion rate. Website optimization tasks for multi-location SEO are focused on local parameters. This involves reviewing the landing page, page load speed, conversion rate optimization (CRO), etc. Once these are achieved, you will see an increase in the total number of conversions.
4. Enhances trust levels
Review management is vital in building trust for any business. Reviews are the foundation for local SEO’s success and an essential element for search ranking. The more the reviews, the more your business’s visibility will be in local searches. Good visibility, plus well-rated reviews are the key to building consumer trust.
5. Boost brand awareness
Multi-location SEO helps raise awareness and increase traffic to web pages. As local SEO strategy increases traffic, it improves visibility and creates brand awareness in the local market.
9 Ways to Optimize Local SEO for Multiple Locations
1. Separate location page for each area
If your business is spread across multiple locations, then each location needs its own specific page with unique information. It is recommended for the description to include local landmarks, testimonials, special title tags, and meta descriptions for the search engine’s benefit.
2. Create a Google Business Profile
Optimizing Google local SEO is one of the most effective ways to improve the ranking on search results. Firstly create a Google My Business account and then update your business profile. Once the business profile is updated, your business will appear in local search results and Google maps.
3. Engage on social media
Content sharing is one of the essential local SEO tips. Sharing content on social media is essential in the local SEO marketing plan. Keep your posts and reviews updated on social media. This will help you align your social media and search ranking.
4. Ensure your business details are consistent online
For the local SEO to be a success, your NAP (name, address, and phone number) should be accurate and consistent. This will help people and search engines to locate your business.
5. Add maps to your website
Creating location pages will help with a point of reference and details about how to reach your business. You must add a map for every location page if your business is spread across multiple locations.
6. Optimizing voice search
Voice search is the future of searches; adding it to local SEO is vital for the business to succeed. You will need to adapt your local SEO strategy accordingly.
7. Create content focusing on local events and stories
If local users can relate to your content, it is bound to grab their attention. Your content can include blog posts based on local news stories or events. You can also post videos of local events.
8. Focus on local keywords
Google offers you the facility of filtering keyword searches based on location. This can give you an idea of the locally relevant keywords. Adding local landmarks and hotspots can also help you with local keywords during the search.
9. Get local backlinks
Backlinks from other local pages tell the search engines that your website is authoritative and trustworthy. This, in turn, improves your search ranking. Local backlinks almost always boost multi-location SEO.
In the End
Local SEO is not an easy endeavor, but it is important for businesses with multiple locations. As local SEO is region-specific, your SEO strategy should be designed around your local customers, who should be able to locate you easily. For local growth, always focus on local SEO optimization.
To obtain high local SEO rankings, you remain updated with the Google algorithm, research, and assess your local SEO strategy. You can beat your competition and win the game with proper due diligence of local SEO. Local SEO strategy optimization results in more website traffic, leads, and, eventually conversions. This will be possible only if the strategy is relevant to the local customers.
This will vary from company to company based on the business’s goals and needs. If you have done minimal SEO in the past, you will need a minimum 6-month campaign to make an impact. Google local SEO is an upfront investment where you can see the results for years to come.
If you think you have too much on your plate, then outsource it. Just as you would pay an accountant to take care of your books, pay an online marketing strategist to handle your business’s multi-location SEO.
Local SEO is an excellent opportunity for any business that deals with in-person customers, clients, or patients. It is not suitable for e-commerce businesses that don’t have a physical presence in the area.
Optimizing for local SEO is essential for smaller businesses or brick-and-mortar businesses that serve a specific area or region. Local SEO ensures people find information about your business quickly and easily.
You can increase your business’ ranking by optimizing for Google My Business, engaging on social media, performing a local SEO audit, and ensuring your business name, phone number, and address are consistent.