Content Marketing

5 Uses of Branded Content for Every Marketer

Team Pepper
Team Pepper
Posted on 8/02/224 min read
5 Uses of Branded Content for Every Marketer

Table of Contents

  • Introduction
  • What Is Branded Content?
  • What Is Not Branded Content?
  • 5 Uses of Branded Content for Every Marketer
  • Key Takeaways
  • Conclusion
  • FAQs

With the range of services and products offered today, various brands are trying to position themselves in the market. This presents a big opportunity for brands to communicate with their audience and use the best strategies to grow and succeed.

This now brings us to positioning and branding to appeal to the audience. For creative marketers and brands, the possibilities of positioning and branding are limitless, and you can come up with various strategies to achieve better results. However, one such strategy is often overlooked; branded content.

This article will introduce you to branded content and give you some of the best examples of branded content.

What is Branded Content?

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Simply put, branded content is a form of content that is connected to a particular brand. It is a strategy that provides the audience with valuable content that helps build a connection with the brand.

One of the main purposes of branded content is to create a strong bond with the audience via appealing to their emotions. Thus, branded content increases brand recall and engagement, which ultimately leads to conversions and sales.

Branded content focuses on the value of the brand, rather than its services or products. Along with trying to create an association between the audience and the brand, this content tries to also resonate with the target audience on an emotional level.

Branded content is used to involve customers in different ways like educating them, entertaining them, motivating them, and inspiring them, depending on the brand’s personality.

Branded content can be distributed through various formats such as videos, infographics, memes, articles, podcasts, virtual reality, and storytelling through social media. You can learn how to use branded content on Facebook and other social platforms to reach a wider audience.

What is Not Branded Content?

You may notice that the term ‘branded content’ is used for other forms of marketing like product placement or standard advertising. However, all the three differ from each other.

Here we will discuss all three in more detail:

Branded Content

  • Focus is to conveys the value of the brand through messaging
  • Appeals to emotion

Goal

  • Provides entertainment
  • Create memorable and meaningful content that people will talk about
  • Reminds consumers that your brand exists without forcing anything on them.

Storyline

  • Advertisers do have a say in the storyline
  • Has to be entertaining and authentic
  • The story should relate to the values of the brand

Product Placement

Product placement is found across mediums like TV and social media.

Goal

  • To build product awareness
  • Associate the brand with a certain persona or value

Storyline

  • Advertisers do not have much control
  • The story isn’t related to the product

Commercial Advertisement

Commercial advertisements contain references to the product or its features.

  • Focus is to feature the quality of the product

Goal

  • Convince the audience to buy the product
  • To drive sales
  • All attention is given to the brand and the products or services.

Storyline

  • Advertisers will decide everything

5 Uses of Branded Content for Every Marketer

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Today, it’s important for every brand to learn how to use branded content on Instagram and other social media platforms if they are looking to build a connection with their audience. You can find plenty of content branding examples of various brands online to see how they have succeeded with branded content.

1. Generates an emotional connection

Some of the best examples of branded content will show you how it’s capable of generating an emotional connection with the audience. Through the use of branded content, you can tell stories that can excite the audience. When this emotion is associated with your brand, your audience will remember it for a very long time.

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2. Better audience reach

Today customers have become very impatient and hence, they are more likely to ignore advertisements and other promotional content. People will not engage with any content that they cannot connect with on an emotional level. With branded content, you create exciting stories that customers can enjoy. This will result in a higher chance of brand advocacy and word-of-mouth marketing. Learning how to create a branded content post on Facebook and other platforms will help with better audience reach.

3. Improves brand positioning

Instead of simply repeating brand slogans, branded content helps to tell a story that represents brand value. Such positive associates and characteristics of the brand will register in the minds of your audience for a long time. This ultimately will improve the positioning of your brand. Many brands are now starting to look for examples of branded content on Instagram and other platforms to see how it makes a difference.

4. Greater loyalty

The best examples of branded content show that it’s not only about connecting with new customers, but also strengthens your relationship with your existing clients. Thanks to meaningful and emotional messages that go into creating branded content, businesses now have a chance to show their customers what they are all about. Thus, helping with greater brand loyalty.

5. More trust and authenticity

Content has now become a very important part of our lives. Today, consumers do not want to see old, repetitive content. They are always wanting to learn more about companies that are trustworthy and authentic. When you show your customers that they are the centre of your business, it helps to develop trust in your brand.

Key Takeaways

  • Through the use of branded content, you can tell stories that can excite the audience. When this emotion is associated with your brand, your audience will remember it for a very long time.
  • People will not engage with any content that they cannot connect with on an emotional level. With branded content, you create exciting stories that customers can enjoy. This will result in a higher chance of brand advocacy and word-of-mouth marketing.
  • Instead of simply repeating brand slogans, branded content helps to tell a story that represents brand value. Such positive associates and characteristics of the brand will register in the minds of your audience for a long time. This ultimately will improve the positioning of your brand.
  • The best examples of branded content show that it’s not only about connecting with new customers, but also strengthens your relationship with your existing clients as well. Thanks to meaningful and emotional messages that go into creating branded content, businesses now have a chance to show their customers what they are all about. Thus, helping with greater brand loyalty.
  • Today, consumers do not want to see old, repetitive content. They are always wanting to learn more about companies that are trustworthy and authentic. When you show your customers that they are the centre of your business, it helps to develop trust in your brand.

Conclusion

Branded content is a more subtle and personal approach that gives you extraordinary results. Reaching out to your audience using branded content allows them to engage with the brand on a more personal level that generates a feeling of trust and loyalty.

FAQs

1. What is the purpose of branded content?

The purpose of branded content is to connect with the audience to build trust and loyalty.

2. What is the difference between branded content and content marketing?

Content marketing is designed for an audience, while branded content focuses on putting the business in the spotlight.

3. What is an example of branded content?

Branded content does not involve traditional advertising such as banner ads or TV commercials. It includes YouTube videos, films, articles, and podcasts.

4. What is branded content on social media?

Branded content on social media uses video and audio formats to capture the interest of users.

5. How to create branded content?

1. Understand the role of branded content
2. Listen to your audience
3. Be true to your brand voice
4. Be focused
5. Monitor feedback
6. Be timely
Make someone accountable.
 

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