Table Of Contents
- A Copywriter’s Job
- Who Needs A Copywriter?
- Career Scope in Copywriting
- The Highest-Paying Copywriting Jobs
- Key Takeaways
If you have considered a career in writing, you may have stumbled across copywriting. A career as a copywriter is lucrative, creative, fun, and, if done well, can be monetarily rewarding, too! In the simplest of terms, copywriting refers to the art of using the right words to persuade the reader to take action. Whether you’re selling products, promoting services, or even raising awareness for a cause, any communication related to marketing or advertising falls under the umbrella of ‘copywriting.’
This article is a great starting point if you’re looking for the highest-paying copywriting jobs. Read on to learn how you can get the best copywriting jobs in the most lucrative niches.
A Copywriter’s Job
Copywriters are individuals who write ‘copy’ for marketing and advertising communication. They create all forms of communication, including blog posts, articles, emails, social media posts, sales collaterals, technical papers, instruction manuals, white papers, case studies, website copy, and more.
A skilled copywriter knows how to craft compelling copy that’s persuasive and holds the reader’s attention. In addition, such copywriters can match brands’ tone of voice and ensure that copy is consistent across all channels.
Who Needs A Copywriter?
In most cases, businesses and brands employ copywriters to craft communication for their marketing and advertising efforts. However, advertising agencies in the traditional and digital marketing world hire the bulk of professional copywriters.
Today, online content marketplaces like Pepper Content offer some of the best copywriting jobs in the market. Additionally, many institutions, organizations, and businesses of varying sizes offer contracts or temporary, project-based work for copywriters during new product launches or the holiday season. To sum it all up, all businesses that engage in advertising or marketing of any kind need copywriters to help them craft the ideal message for their audience. So, if you’re thinking of pursuing a career in copywriting, this is the time to go for it!
Career Scope in Copywriting
According to PayScale, the average copywriter in India makes around ₹3,66,982 annually. However, when you consider the sheer demand for copywriters across industries, it is evident that there is no cap to what a dedicated freelancer can make. If you scour popular copywriting blogs, you’ll discover many successful copywriters who make close to seven-figure salaries a year!
As we elaborated above, all businesses need copywriters. Since marketing and advertising are 24×7 running divisions of any business, copywriters are always in demand. According to Thimble, freelance job postings increased by 41% during 2020’s second quarter, partially due to the effects of the pandemic. The same website also surveyed a group of freelancers, including copywriters, and discovered that 91% of participants felt that ‘the best days are ahead for freelancing.’
The Highest-Paying Copywriting Jobs
1. Long-form blogs and in-depth guides
While there is still a market for 500-word articles that touch upon a topic, they’re slowly losing value. Instead, as the average Internet user has moved on to informative, valuable content consumption, long-form blogs and exhaustive guides have become immensely popular. Such content usually gives the reader in-depth information about a subject and helps marketers easily pitch their products or services.
Long-form blog articles and informative how-to guides are also helpful in making complex topics easily understandable. What’s more, most businesses, irrespective of size, require such content as a part of their ongoing marketing activities.
Combined with sound SEO tactics, these content pieces can help businesses land new clients, increase sales, reach new markets, and much more. Needless to say, if you can master the art of this form of copywriting, you’ll soon be on your way to landing high-paying gigs.
2. Sales-focused and landing pages
This copywriting requires a sound understanding of psychology, consumer behavior, and marketing. With such copy, the goal is to get customers and prospects to take the desired action that furthers a business’s goals.
All businesses and brands require well-written, detailed, and compelling landing pages, lead generation forms, and other opt-in pages. Whether it’s the ‘About Us’ section on a company website or a lead magnet (case studies, white papers, brochures, e-books, white papers, etc.), professionals who can craft persuasive and action-oriented content often land the highest-paid copywriting jobs.
Video content is slowly but surely gaining popularity among Internet users. Forbes recently predicted that video was the ‘number one content marketing trend to watch. Since video content is becoming wildly popular, advertisers and marketers need to create compelling videos that inform, persuade, sell, and even entertain. This is where a skilled copywriter comes in. With their experience, copywriters write video scripts that help businesses sell products or services, land new clients, and share their brand stories.
Apart from video ads, businesses also need scripts for product videos, informative content, webinars, online user manuals, and sales videos. Additionally, the popularity of video platforms like YouTube, Vimeo, Instagram, and TikTok has ensured that scriptwriting is among the high-paying copywriting jobs in the market.
4. Technical writing
Businesses in the technology, software, SaaS, AI, and virtual reality space offer the highest paying jobs in copywriting by a considerable margin. However, many non-technical businesses also require the expertise of a technical copywriter. Such expert copywriters often craft instruction manuals, user guides, standard operating procedures, and how-to guides.
Technical writers are tasked with making complex technical information more uncomplicated for the layman. This includes writing blogs that explain how customers can use software to bring about a specific outcome. It can also include creating a user manual that teaches customers how to use their new electronic appliances. Most technical writers have a background in engineering, software development, or a specific subject/industry. However, this is not a prerequisite. If you have a knack for research, you can still land some of the best copywriting jobs in the industry.
5. PPC and SEO writing
PPC (pay-per-click) ads are the ads you see atop the Google search results page, on your Facebook or Instagram feed, or when you’re browsing websites. Such ads are among the most prized types for landing sales online, making them an integral part of digital marketing efforts.
Compared to other forms of copywriting, such ads are short but must be effectively written to grab a potential consumer’s attention. In addition, PPC campaigns are analyzed for performance and often need to be adjusted or changed to ensure high click volume. So, if you have a knack for writing concise, power-packed copy, with the ability to adapt your copy according to the data, PPC copywriting may be for you.
While SEO skills are necessary for all copywriters, dedicated SEO copywriters are skilled at keyword research, keyword analysis, on-page SEO, and understanding the ever-changing algorithms. In addition, SEO writers often have the highest-paying copywriting jobs as their efforts help increase organic traffic, which brings in high-quality leads.
- Copywriting is an ever-growing field that is set to get even more prominent in the post-pandemic era. There has never been a better time to start your copywriting career.
- All businesses that engage in advertising or marketing of any kind need copywriters to help them craft the ideal message for their audience.
- With the proper skill set and growth mindset, you can learn how to be better at copywriting.
- Since marketing and advertising are always-on parts of running a business, copywriters are always in demand. Moreover, marketing-focused copywriting is a very lucrative vertical.
- Long-form blog articles, informative and how-to guides are also helpful in making complex topics easily understandable. Most businesses, irrespective of size, require such content as a part of their ongoing marketing activities.
- All businesses and brands require well-written, detailed, and compelling landing pages, lead generation forms, and other opt-in pages.
- Video content is slowly but surely gaining popularity among internet users. Forbes recently predicted that video was the ‘number one content marketing trend to watch,’ making scripting a lucrative copywriting vertical.
- Technical writing, PPC, and SEO writing continue to be among the highest-paying copywriting jobs.
Copywriting is undoubtedly one of the most lucrative verticals for an aspiring writer. With a basic understanding of marketing, psychology, and consumer behavior, you, too, can get started as a copywriter. As you work on projects and write engaging ‘copy’ for brands and businesses, find a niche (or two) that you are an expert at, and try growing your authority as a subject-specific copywriter.
Lastly, if you are on the lookout for steady, reliable, high-paying copywriting jobs, sign up to be a writer with trusted content marketplaces like Pepper Content. Not only will you find high-quality projects, but you will also be able to hone your skills as a copywriter.
While a Bachelor’s degree in English, Journalism, or Creative Writing helps, you only need to be a skilled writer to start as a copywriter.
No. While copywriting aims at persuading and convincing the reader, content writing is usually designed to inform, educate or entertain.
According to PayScale, the average copywriter in India makes around ₹366,982 annually. However, as a freelancer, you can earn two to three times more.
Online job portals like Linkedin often have copywriter job postings. However, you can find the highest-paying copywriting jobs on content marketplaces like Pepper Content.
Technical writing, scriptwriting, SEO, PPC, sales-focused, pharmaceutical, and medical writing often offer high-paying copywriting jobs.
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