Table of Contents
- What is Digital Marketing?
- Digital Marketing Channels
- Importance of Digital Marketing
- 6 Truths About The Future of Digital Marketing in India
- Key Takeaways
Marketing has always been about connecting with the right audience at the right time and in the right place. Those days when traditional advertisements were enough to reach potential customers are long gone. The advent of technology and easy Internet accessibility has transformed customers’ behavior and marketing tactics.
Digital marketing is one of the powerful ways to create your online presence. It encompasses all marketing efforts that use an electronic device and the Internet to reach a wider audience base. This offers a fascinating business opportunity to sell your products and services, making the future of digital marketing in India bright and secure.
Have you recently adopted the online marketing approach but are worried about its scope? Here’s the comprehensive guide to walk you through the 6 harsh truths about digital marketing. Before that, let’s understand more about digital marketing.
What is Digital Marketing?
Before taking a deep dive into the digital marketing truths, it is good to know more about this marketing approach. Digital marketing is the act of promoting your products and services via digital channels to reach consumers. It targets a particular group of the audience to generate leads and conversions. It helps you reach a wider customer base and targets the most likely prospects to buy your products and services.
Additionally, digital marketing is a more cost-effective approach than traditional methods while enabling you to measure success daily. From SEO to social media, this marketing strategy impacts billions of users positively.
Digital Marketing Channels
There are plenty of digital marketing channels to connect with the target audience. Some of them are listed here for the readers’ sake of convenience.
1. Content marketing
This marketing approach mainly uses content to reach the customer. The better the content’s quality, the better results it will deliver. Content is primarily posted on the site and promoted through social media, email marketing, SEO, and PPC campaigns.
Content marketing is a strategic approach that focuses on creating and distributing relevant, valuable, and consistent content to retain a clearly defined audience. Publishing good quality and value-rich content on the website is all you need to enjoy a shining future of digital marketing in India.
It is an effective digital marketing channel that personally connects your brand to potential prospects. Email marketing helps brands connect with interested customers or people. It creates customer acquisition funnels to convert the leads into customers, ensuring a better future of digital marketing in India.
3. PPC advertising
This marketing approach enables businesses to reach Internet users through paid advertisements. Marketers can easily set up the PPC campaigns on Google, Twitter, LinkedIn, Meta (Facebook), and other social media channels.
The PPC approach mainly segments users based on demographics or by targeting their personal interests and search history. Two of the most popular PPC platforms are Google Adwords and Meta Adwords.
4. Social media marketing (SMM)
Social media is the leading platform to find potential prospects in no time. The primary goal of the SMM approach is to create brand awareness and establish social trust. Businesses can also use this approach to generate leads or direct sales channels. SMM effectively draws the target audience’s attention, making it ideal for businesses of all sizes.
5. Affiliate marketing
Affiliate marketing is one of the oldest forms of marketing; however, progressive technology and the Internet have brought this old standby to life. This approach allows the marketers to promote other people’s products and earn a commission every time a lead is generated or a sale is made.
SEO is all about making your website rank higher in the search engines such as Google, Bing, etc. Integrating SEO tactics into your existing marketing strategy boosts online presence and improves site traffic and activity. SEO mainly targets unpaid and organic traffic rather than paid and inorganic ones.
In a nutshell, digital marketing is the use of various digital channels and tactics to connect with customers. Unlike traditional marketing, this approach delivers instant results and lets you scale the success of your strategy.
India is a prime sector for digital activity and has one of the largest populations of Internet users globally, making the future of digital marketing in India bright. The country is expected to reach close to 974.86 million Internet users by 2025. The sector is witnessing double-digit growth in the country, enhancing the scopes of digital marketing to a great extent.
Importance of Digital Marketing
Whether you are a start-up or have been in the business for decades, connecting with the target audience to drive leads and sales is challenging. Although traditional marketing tactics like commercials, billboards, and magazine ads reach a wider audience, these never let you measure the success of your marketing strategy. That’s where digital marketing comes in.
With over 749 million Internet users across the country, digital marketing in India is booming like no other. Online tactics allow businesses to target a specific segment of the audience and let them scale the success regularly.
While you are well-acquainted with the digital marketing facts, do you know what makes this approach worth using? What exactly has brought digital marketing to the forefront? Before embracing online marketing methods, understand why this approach has transformed from a choice to a necessity for brands.
1. It targets a highly-specific audience.
Your audience depends on the advertising medium when using a traditional marketing approach. For instance, if you buy out an advertisement in the newspaper, the audience is the subscribers to that newspaper; or when you are using a TV commercial, your audience is the people watching television at that particular slot of time.
However, these limitations don’t exist while using the digital marketing approach. It allows you to target highly-specific prospects that are likely to purchase your products and services, making the future of digital marketing in India bright.
With the help of this approach, marketers can send highly personalized and converting messages to the audience that help them generate leads. Best of all, digital marketing helps you market to sub-groups within your larger target audience to reach those prospects that might drive sales.
2. It raises brand awareness.
What makes the future of digital marketing in India bright and secure is that online marketing creates brand awareness among potential prospects. While using traditional methods, your brand and business rely on the mercy of hoping your target audience is in the position to notice your efforts.
But when it comes to the digital marketing approach, you can easily reach your audience at any time. It enables you to conduct the research necessary to learn about the buyer’s persona while letting you refine the marketing strategy with time to make sure that you are searching for prospects that are most likely to connect with you.
3. It lets you outshine the competition.
One of the digital marketing facts you cannot ignore is that this approach lets you outrank more prominent players in your industry. There are plenty of opportunities to stand out from the crowd through strategic marketing initiatives.
Keep in mind that Google search engine and SEO techniques don’t care which brand is the biggest or the business’s net worth. These only care about a brand’s strategies to get the top rankings. The search engine only prioritizes the content that resonates best with the target audience, and it has nothing to do with the brand name and value. So, all you need to do is integrate the most appropriate techniques and outshine the competition in no time.
4. Digital marketing is measurable.
Yet another thing that ensures the bright future of digital marketing in India is the fact that the online marketing approach is measurable and can give you a comprehensive start-to-finish view of all the metrics that can grow your brand. The list of metrics can include anything such as shares, clicks, time on page, impressions, views, and more.
While traditional marketing can be advantageous for certain goals, its biggest limitation is measurability. That’s where the digital marketing approach plays its role. Unlike most offline marketing methods, digital marketing allows marketers to check the precise results in real-time, enhancing the scope of digital marketing in India. It lets you scale the ROI of almost all aspects related to your marketing efforts.
5. Lead generation and content performance
Content plays a major role in digital marketing, making it essential for marketers to know its importance. This new-age marketing approach lets you scale the content performance while displaying the loopholes and areas where improvement is needed.
With digital marketing, you can measure how many people are engaging with your content and let you generate qualified leads. It allows you to attach the contact information to the ads to get an immediate response which is essential to convert a lead to a sale.
6. It saves you money
One of the digital marketing facts that makes this approach necessary for brands is its cost-effective nature. Since it enables you to track campaigns daily, this can simply decrease the amount of money you are spending on a specific channel if it isn’t demonstrating a high ROI.
Additionally, digital marketing gives you complete control over where you choose to spend your money. This modern strategy allows you to pivot, thus ensuring you will never waste money on communication channels that continuously don’t perform well.
6 Truths About The Future of Digital Marketing in India
Since you are now aware of online marketing and its importance, it’s time to unveil some of the unknown digital marketing truths. Scroll down the page, learn about these six cold hard truths, and embrace this approach with open arms.
1. Digital marketing is the gateway to the World.
“Being digital is being global.” This statement is now making complete sense to every business out there. It’s no secret that digital platforms like Google, YouTube, LinkedIn, Twitter, Meta, and more can reach out to any corner of the world thus, can easily bridge the gap between your brand and potential prospects.
The reach of these networks is so vast that you can interact with anyone without leaving your comfort zone. Long gone are the days when brands had no idea about their customers’ perspectives and queries. There’s no time like the present for businesses to easily connect with their potential customers in no time. The global reach of these communication channels has made the future of digital marketing in India bright and vivid.
2. The government’s “Digital India” initiative
The Government of India is making every possible effort to bring digitization across the country, which, in turn, enhances the scope of digital marketing in India. The IT industry is booming and is transforming India into a digitally empowered society.
The process makes things easier, and lets businesses connect with their audience without putting in much effort. The government e-marketplace is also witnessing a steep rise in analytical graphs, contributing to the bright future of digital marketing in India.
3. Direct engagement with the target audience
To understand the prospects of digital marketing in India, we need to understand the Indian market. 96% of Indians use the Internet for entertainment purposes, whereas 90% use it for communication purposes, and 82% use it to access social media platforms. Around 45% of Indians regularly make online exchanges, and 28% consistently shop on the web. These statistics are enough to show the potential market India holds in the digital space.
With such a strong online presence of consumers over the internet, marketers are free to design ads and promote products to attract the user to drive sales. This market will increase with time, offering an opportunity for brands to reach customers without deploying manpower.
4. It is going to make marketing affordable.
Since digital marketing gives you control over the money you are spending on promoting the products and services, it will make marketing affordable and accessible to businesses of all sizes.
This approach offers plenty of cost-effective strategies so you can easily target a specific segment of the audience, making it effective for all.
5. Revenues from digital classifieds to increase
It’s been predicted that the revenue generated from digital classifieds will rise in the upcoming years. The future of digital marketing in India will get more extensive and influential in the forthcoming years.
Every business can expect double revenue from digital classifieds in the near future. According to Statista, the classified segment is expected to show an ad spending growth of 1.1% in the mobile segment by 2023.
6. Job opportunities will grow in digital marketing.
Since digital marketing in India is booming, a career in this field helps you pursue a win-win situation. Online marketing is extremely diverse and vast, thus offering you plenty of job opportunities. Additionally, this domain is open for all, no matter which educational sector you belong to.
All and all, digital marketing will remain the most powerful way of marketing in the future, and this trend is here to stay for long. But as marketing dynamics change every day, brands need to keep an eagle eye on the changing landscape regularly.
- A seamlessly executed digital strategy begins with a website. If a customer conducts a Google search, it ultimately ends up on your website.
- Businesses cannot survive the cutting-edge competition without having an online presence. It simply means that you need to up your digital marketing game to be in the race.
- Since the audience is the biggest plus in digital marketing, you need to keep their point of view in concern while creating a marketing strategy.
- Consistency is the key to yielding the benefits of digital marketing. Whether it is a social media post or a blog on the website, you should always maintain a balance.
- Digital marketing in India will continue to grow and will be backed by several government initiatives, so adopt this approach right away to sustain the competition.
- As the digital marketing landscape changes continuously, it’s important to use data-driven insights for decision-making.
Today, your customers are hanging out on social media, staying updated on news sites and blogs, and using the Internet to resolve their queries. This technique puts you in the same channels so your best prospects can find you and learn more about your products and services.
So, wait no more and embrace the digital marketing approach right away to bridge the gap between your business and customers. Go digital now and implement the right marketing strategy that makes the change happen.
2. Pay-per-click (PPC)
3. Social media marketing
4. Affiliate marketing
5. Content marketing
6. Email marketing
7. Website marketing
1. Get to know the basics
2. Create an online presence
3. Become an SEO expert
4. Get a Google Ad certification
5. Learn about Google Analytics
6. Use different marketing channels to reach a wider audience base
7. Be persuasive and tech-savvy
3. What is the difference between digital marketing and digital advertising?
While marketers use the terms digital marketing and digital advertising synonymously, these two are quite different. Digital marketing allows businesses to create brand awareness, engage with their audience, resolve their queries, and improve online reputation. Digital advertising lets businesses promote their products and services to attract customers.
Social media marketing
Indexing, in digital marketing, refers to the method of information acquisition where documents are collected and sorted based on keywords. It is mainly the process of adding web pages into Google Search.
6. What factors affect digital marketing?
Changing customers’ behavior
Digital marketing channels