A larger number of people are using the Internet today, coaxing businesses to opt for digital marketing to communicate with their customers. Various statistics show that digital marketing helps get more returns for a business, and more returns mean better product development.
Good products eventually help build a solid and loyal customer base. This genuine customer base helps market the company’s products. Think of Apple fans gushing over the release of every iPhone!
As you can see, digital marketing is a massive opportunity for brands to drive engagement among followers while making huge profits. Also, one need not be a company to derive the benefits of digital marketing; you might as well be an entrepreneur or a personal brand.
In this article, we will share some interesting digital marketing facts that might attract you to use this type of marketing as a strategic tool to grow your brand. However, before that, let’s learn more about digital marketing.
What is Digital Marketing?
Digital marketing is the process of promoting and selling products or services on the internet. This is done by communicating their value to potential customers using digital tools. These tools are the types in which digital marketing can be done. They include content marketing, search engine optimization (SEO), and social media marketing. They also target your audience through engagement, website ranking, and viewership.
Digital marketing is hugely preferred to traditional marketing because it is cost-effective and gives quick, measurable results compared to traditional media.
Now let’s focus on some interesting facts about digital marketing every marketer should know.
7 Digital Marketing Facts For Every Marketer
1. Most brands have expedited their digital presence during the Covid-19 pandemic.
Since the onset of COVID-19 many businesses and brands have seen a massive dip in their business. This fall was due to decreased demand and mostly because consumers lost their jobs. For many businesses, this has been due to a shift in demand patterns. Ventures that relied on physical interaction earlier suffered the most.
Thus, marketers had to rely on the online space and use their digital resources to market their brands. They also had to deliver on their promises. An interesting fact about digital marketing is that 65% of businesses have upped their digital presence since the pandemic started. They engaged with prospective customers through social media interactions, newsletters, and others.
2. While value may be a considerable factor influencing buying decisions, reviews and ratings are the foremost factors helping make purchase decisions.
For instance, who influenced you to buy the device you are reading this article on? Everyone is undeniably value-driven and seeks the approval of others when wanting to buy something. Failure to do so leads to disappointment if the product fails to deliver on its promise. This feeling sometimes pops up as soon as you buy an item or service. Marketers and psychologists describe this as purchase dissonance.
This fun fact about digital marketing has taught brands the importance of creating positive client experiences. In return, clients provide positive feedback for their products, attracting more sales. Digital marketers have done much to include product testimonials on their landing pages. This, accompanied by product reviews, does help in the long run.
3. Engaging content has relevant imagery to supplement it
It is widely believed that pictures speak a thousand words. Content writers must use this fact to their advantage because relevant and quality pictures can hook a reader’s attention right from start to finish. Pictures provide breathing room without diverting the viewer’s attention from the message.
Interestingly enough, brands have followed suit by utilizing visual elements in hordes. They help capture the audience’s attention without spending as much as a dime. Websites like Pexels offer a range of quality stock photos and footage at cheap rates.
4. Posts shared over the weekend have more interactions than those on weekdays.
While this fun fact about digital marketing is the easiest to digest here on our list, most digital marketers fail to capitalize on it. Most of the content they upload and post doesn’t follow a set routine, which drives down engagement.
A thoughtful way to use this would be to upload the most engaging content during weekends. This leaves space for more informative content during workdays. Previously, content creators would manually upload content on workdays while they were working.
Weekends are holidays, and thus no content was uploaded at that time. Now, with scheduling and planning apps, one can schedule posts way beforehand.
5. Most online experiences begin with a search engine
Another interesting fact about digital marketing is that most experiences on the web begin with the user searching for something. And though some less dominating search engines like Bing and Yahoo exist, the basic premise remains the same.
Digital marketers must develop ways to help their websites rank better on the search engine’s results. This will drive traffic towards their sites and preferred content. Site managers perform SEO through keyword placement, backlinks, etc. This guides Google’s algorithm to rank it higher in its search results.
6. Digital activities comprise most of the marketing budget
Most marketing campaigns are budgeted toward digital prospects. These include quality content creation, rich design elements, and many other factors. Brands should not shy away from investing in fueling digital marketing.
In a report prepared by Bill Fisher, an analyst for Insider Intelligence, in 2021 alone, the UK digital ad spend grew 16.8% to over £19.23 billion, mostly spent by the retail industry.
7. Videos are the highest shared content on social media
Videos, especially short videos, get shared the most on all social media platforms. This is because they evoke emotions among the audience. They create and fuel engagement in a short time while also being informative.
Video app TikTok is the fastest growing social media app with over 1 billion users today. Digital marketers can learn much from this by creating curated and appealing video content to target their audience.
They can showcase their products and the user experience in the process. Different statistics support this. For instance, 67% of consumers prefer to watch a short video as a practical yet fun way to learn about a product.
The Final Word
These seven online digital marketing facts offer firms and brands a competitive advantage. Businesses must heed them at all costs. Since the COVID-19 pandemic started, companies have put much emphasis on digital marketing. They have also ventured out into digitizing other aspects of their business operations.
For instance, activities like logistics have been digitized, saving enormous costs. We will soon be seeing more businesses using digital marketing to solidify their brand in the future.
- Although digital marketing can be costly, it is equally, if not more, rewarding to the dedicated and competent players.
- Video content receives twice as many shares as any other form of content.
- Pictures may hook a reader’s attention from start to finish.
- Digital marketing should be allocated with more budget compared to other marketing.
Indeed, it will. Businesses will benefit a lot from adopting digital marketing. They will gain customer loyalty, cost-effectiveness, and more return on investment (ROI).
2. Content writing
3. Social Media marketing
4. Knowledge of SEO
You should always target your efforts where your audience is. If the majority of them are using TikTok, then that’s where you should direct more of your efforts. However, creating a diversified presence on different platforms is just as important.
It definitely does. Done right, it will not only serve to drive more traffic to your site but also create credibility for you as an industry expert.