Table of Contents
- What Is Digital Marketing?
- Is a Career in Digital Marketing Sustainable?
- Top 15 Digital Marketing Courses for Beginners
- Digital Marketing Courses for Beginners: Cost
- Key Takeaways
Digital marketing is all around us: you must have experienced it yourself. From social media ads to Google search results and blogs, digital marketing is empowering everything. Content is king, and the mix of digital marketing and content has now become more crucial to businesses than ever. Content and online marketing go hand in hand, and without one, each may fail.
Modern-day businesses can hardly function effectively without digital marketing. If you are considering digital marketing as a career option, you can pursue one of the digital marketing courses for beginners. You would be amazed to know that digital marketing courses in India are growing at a rapid pace of 25%-30% yearly. Digital marketing has opened up a plethora of opportunities for brands to increase their reach and enhance their market presence.
Today, India has already surpassed 450+ million active internet users. It has led to the creation of a huge marketplace with massive potential for growth and return on investment. As a result, the number of people opting for digital marketing courses has also gone up recently.
Social media also has a big role to play in the growth of digital marketing. Owing to high-speed internet, business opportunities have increased. It has also led to social media channels improving the prospects for enhanced growth. In turn, it has created a surging trend in the digital arena. Once an individual chooses one of the best digital marketing courses, they can even start a digital marketing business of their own.
In the present age, it is easy to access the best digital marketing courses list. But with so many of them available on different platforms, such as Udemy, Coursera, and more, it may become a tough choice to decide on one. You may come across social media certification courses, advertising courses, etc., with each having its own perks.
What Is Digital Marketing?
You don’t need to be an engineer, doctor or business tycoon to become successful these days. It is because there are many fields that allow you to make it big, one of them being digital marketing.
Digital marketing has emerged as a well-regarded field, and it is possible to make a successful career out of it. Digital marketing denotes a marketing type that involves the marketing or advertisement of services and products online.
A large number of people rely on the web to look for products and services. In turn, the internet has emerged as a gold mine of profits. With a huge number of people accessing the web on smartphones, tablets, and laptops, it has become easier for advertisers and marketers to reach out to their audience online. Online marketing lets you outshine your rivals and enjoy maximum leads, engagements, sales, and ROI. Digital marketing needs you to deploy different tricks to ensure potential buyers read your content.
People specializing in digital marketing are called digital marketing experts or digital marketing consultants. And anyone looking to make it big in online marketing must learn the art, which can be made possible by pursuing any of the top digital marketing courses.
Is a Career in Digital Marketing Sustainable?
Over the past few years, careers in digital marketing have been in demand. Even today, it has been growing exponentially. There have been many changes in the way brands perform today. You can see all-around advancement of technology and hyper-dependence on the internet.
To engage and win customers on the web, businesses desperately need digital marketers. Digital marketing, however, is a broad term; while some may want to be generalists, others may want to specialize in a concerned area.
Since digital marketing is flexible, it is easier to pursue other career choices if you don’t find social media enticing. Once you enroll in any of the digital marketing courses for beginners from reputed platforms and get the requisite skills, you can be employed by renowned organizations. It is also possible to start your own digital marketing agency. Overall, a career in digital marketing is sustainable, with remarkable opportunities for growth. You may find a digital marketing job appealing enough, with robust pay scales. And that’s what makes digital marketing one of the hottest and in-demand career choices as of today.
Top 15 Digital Marketing Courses for Beginners
We have handpicked the best online digital marketing courses provided by leading platforms so that you can get started right away. Without further ado, let’s check out the best 15 digital marketing courses for beginners.
You may come across many types of digital marketing courses for beginners, but for people already pursuing a college degree, another course may be a no-no. However, this digital marketing course will be the perfect fit for you if you want to get a taste of what the field is. It is one of the top digital marketing courses that you can enroll in.
It covers aspects such as market research, WordPress, SEO, copywriting, email marketing, social media marketing, and more. Each module will be challenging enough, with case studies to help you understand them with practicality. Not only this, this course also teaches you how to generate revenue by becoming an affiliate or freelance marketer.
On the number-2 position is this course. Applicants will be able to learn about the basics of online marketing. What’s more, the course also lets you run social media campaigns and grow brands. Once you pursue this course, it will also let you enhance your email list and outgrow your social media reach with campaigns. In turn, it will help you boost your conversion rates. In this way, you will be able to supercharge your online services in real business campaigns.
This is one of the best digital marketing courses for beginners. It helps you search for the right audience for customers through various marketing techniques. If you would like to learn how to increase conversions, this is the course you should go for. You will learn how to create advanced landing pages, engaging copy, and use Google Analytics, among other things. One of the advantages of this top digital marketing course is that it will teach you how to grow your social media presence. In turn, you will also learn how to boost your brand value. What’s more, you will also learn how to decrease your website’s bounce rate.
Rated among the top five digital marketing courses by Search Engine Journal, this course lets you command expertise in leading areas of digital marketing, such as SEO, social media optimization (SMO), pay-per-click (PPC) advertising, advanced web analytics, and more. This six-month course is a key to pace up your career with practical training. This way, working on live projects to enjoy a more professional perspective will be a cakewalk.
This course is created to help aspirants learn about the precise tricks needed to reach millions and enjoy higher conversion rates, all from the comfort of their homes. Once you pursue this online marketing course, it will be possible to run highly profitable campaigns and see them convert into sales. You don’t need to possess any prior skills to take up this course. Not only can you learn digital marketing tactics such as lead optimization, but you can also gain knowledge about how to set pricing models for a home business service.
If you want to enhance your brand’s market share or sales figures, this digital marketing course is for you. This course will let you go through all the tricks for reaching out to potential clients and welcome higher conversion rates. It will teach you marketing basics, as well as more specialized modules such as online public relations, YouTube marketing, Instagram marketing, and more. This way, you will know several promotion techniques and segment your users efficiently. From analyzing and keeping a track of video marketing metrics to creating powerful video marketing content, this course will teach you everything.
This is one of the leading social media courses available. This digital marketing certification course will enable you to create relevant strategies to execute on all social platforms. You will also be able to know how to sell a product and come up with a winning ad, selling the best features of your products. From building a step-by-step marketing process to creating sales funnels and finding clients, this module teaches it all.
A total of 7 excellent modules are included in this course offered by the University of Illinois. Start off by learning about the digital marketing revolution; proceed by learning about digital marketing analytics and strategies; and end with a Capstone project. All these winning elements inside this course will let you gain excellence in online marketing. It does not need you to have prior skills and is an open one.
If you would like to become a seasoned digital marketer and know what it takes to launch yourself in the digital world as an owner or freelancer, this course will help a great deal. This digital marketing management course contains modules such as SEO, data auditing, content marketing, and more. If you want to grow your brand’s presence and make it profit-worthy, this course can help you out. Now, uncovering neuromarketing tricks leading to bigger conversion rates will be an easier task.
Once you pursue this digital marketing course, you will know how to create a website for agency business. In turn, you will be able to hire the right people to see the company growing faster. You will also understand marketing frameworks developed by experts and learn how to create an agency from scratch. Through this course, you will also learn how to build long-standing relationships with clients. Maintaining clients is, after all, key to sustaining your business.
This is one of the best-in-class digital marketing courses for beginners that will take you through the basics of online marketing. You will know how to build your professional portfolio from scratch. This course will also teach you the tricks needed to boost marketing via campaigns and channels. Now, creating a website and optimizing it for the best results will be easier. Once you are done with this course, you will attain mastery in many fields of online marketing, including SEO, email marketing, Google Ads, and much more. What’s valuable is that you will be able to know about the blueprint needed to land big-ticket clients and tips to retain them for longer.
This is one of the top social media marketing certification courses that will assist you in mastering video creation, as well as SEO and social media strategies. Once you have command over all these, there will be no stopping you. You will learn everything from Facebook Ads to creating sales letters in order to become a name to reckon with in the content creation space. From increasing backlinks to becoming an amazing copywriter, this course will equip you with enough skills to outdo others.
In this comprehensive digital marketing course, applicants will improve their skills of generating massive leads in a step-by-step and extensive manner. Overall, it will let you boost your sales through lead generation. By the end of this course, you will create winning strategies to capture leads from landing pages and websites. Aspects such as how to nurture prospects and customers via email marketing and automation tools will also be covered.
This top-class digital marketing course will let you understand the fundamentals of online digital marketing. Learn about the key differences between traditional and digital advertising; analyze trends; understand how digital ads work and how much they cost; and be mentored by a digital marketing expert. This course also teaches you strategic ad placement and how to confidently pitch marketing ideas to clients.
This digital marketing course is being offered by upGrad in association with MICA. With over 15 relevant case studies and live projects, the course offers perfect exposure to its applicants. This course also covers fundamental marketing basics, integrated strategy, social media and content marketing tactics, branding and communication, and marketing analytics. If you want to gain superior job opportunities in digital marketing, you should consider this course. Overall, it is a must-do digital marketing course that will help you have an edge over others.
Digital Marketing Courses for Beginners: Cost
Once you are sure of studying one of the digital marketing courses for beginners, the next thing that you may think of is the average cost or fees. You should be aware that the fees of a digital marketing course may vary according to different factors. However, the average fee for a six-month course ranges between Rs. 8,000 and Rs. 10,000.
On the other hand, reputed institutes may let you pursue such courses for anywhere between Rs.15,000 and Rs. 45,000. Some courses may even run for a year. Platforms such as Udemy and Coursera may help you get certified for as low a price as Rs. 500 (you can regularly check their websites for offers and discounts.)
Once you go for an online marketing course, there is no need to spend a fortune to complete it. You can do so without hurting your wallet too. The certifications provided for the best digital marketing courses are recognized by leading companies in India, enabling you to speed up your career with a course of your choice.
- Digital marketing is rapidly evolving and more people are sure to enter this field for different reasons, such as increased pay scales and career growth. Doing one of the best digital marketing courses for beginners can help you get started.
- Using digital marketing, one can easily win a new business project and start long-standing relationships with high-paying clients.
- Digital marketing can help individuals and brands generate unprecedented leads out of a carefully crafted digital sales funnel.
- The best digital marketing courses can help you excel in copywriting, email marketing, SEO, SMO, and more.
- Once you study a digital marketing course, you can attain mastery and enjoy versatility. You can start your own agency too.
- Digital marketing courses help you stay one step ahead of your competitors by implementing your skills correctly.
- Pursuing one of the top digital marketing courses for beginners is surely the way ahead to see better income prospects rolling in your favor. Having a digital marketing certification will help you outshine others in the field.
You are now aware of the concept and significance of online marketing, and the best digital marketing courses for beginners. By now, you must also be aware of the types of digital marketing courses and the specific modules they cover.
If you want to build a successful career in an evolving field, enrolling in one of the best digital marketing courses for beginners is what is required. You can do these courses online and in your spare time, and open the door to an incredible opportunity for growth and increased revenue.
In digital marketing courses that are self-paced, students have the freedom to complete modules as per their schedules. There is no need to attend online classes because they can access exclusive, downloadable courses.
Not precisely. It depends on where you are registering for these courses. Some platforms may need your virtual presence at a specified time. On the other hand, some courses are downloadable, wherein you can go through all study material as per your time table.
You need to consider a few pointers to make the most of your experience when studying the best digital marketing courses. They are as follows:
Consider your long-term goals.
Go through the modules before deciding on a course.
Check your budget and schedule.
Ensure that the course aligns with your career.
If you have a mix of analytical and creative skills, digital marketing is what you need. Once you attain mastery in online marketing, you will be able to command a high price for your services.
The exact amount of time taken to complete a digital marketing course depends on what modules it contains. The duration may be as short as up to 3 months or as long as a year.
Here are the skills needed to become a successful digital marketing professional.
Social media skills
Data visualization skills
Creative writing skills
Basic design skills