Creative Writing vs. Content Writing: What’s the Difference?

Team Pepper
Posted on 12/05/226 min read
Creative Writing vs. Content Writing: What’s the Difference?

A creative content writer isn’t the same as a creative writer. Did that come as a shocker? A lot of people confuse the two fields of writing because they are often used interchangeably. Although some aspects of the two overlap, the creative writing vs. content writing debate continues.

In this blog, we’ll cover the basics of both types of writing. Moreover, we will draw the key points of differences between creative writing and content writing. It will help you choose the writing style that works best for you.

What Is Creative Writing?

Creative writing is a style of writing that draws inspiration from the subconscious feelings, emotions, attitudes, prejudices, and experiences of the writer. To put it simply, its scope is limitless. It can cover a variety of genres and forms, from long academic essays to Shakespearan poems.


Creative writing, as the name suggests, relies solely on the creative juices flowing in your brain. It is less about information and more about inspiration. It is also not bound by rules and techniques that govern other styles (like content writing). People often confuse creative writing with fiction. But this style of writing spans both fictional and non-fictional works as long as abundant artistic freedom is allowed.

Creative writing is also dependent on the perception of the reader, and perception can vary. For example, a certain piece of creative writing (like a poem) may mean something to you. But other people may interpret it in different ways, owing to their experiences. Creative writing uses many literary devices like metaphors, alliteration, hyperbole, etc.

Examples of Creative Writing

Creative writing can take several forms. Some of the most common examples you must have come across include the following:

Poetry: The mesmerizing verses of John Keats or the sonnets of Shakespear are all categorized under creative writing. Poetry is one of the most titillating and thought-provoking forms of creative writing.

● Pros: It’s a written form of ordinary language, without any rhythms or rhymes. Stories, novels, or folktales may all come under prose.

Screenplays and scripts: These are written pieces that give direction to an act on stage or screen. That’s probably how a show you are currently binge-watching was created.

What Is Content Writing?

Content writing is a style of writing that is largely characterized by information and objective. The difference between content and creative writing is that the former aims to fulfill a specific purpose or dispense crucial information to readers. Content writing is usually done on online channels nowadays.



The article that you are reading right now is a form of content writing too. Content writing is part of the marketing, PR, sales, legal, and compliance activities of businesses. Content can also be produced by individuals on personal websites or blogs.

Another difference between creative writing and content writing is structure and rules. Content writing is often governed by writing rules, SEO guidelines, and the needs of the client/business. It can not be entirely left to the perception of the readers. Information has to be accurate and in line with business objectives.

Examples of Content Writing

Content is everywhere if you look closely. Here are some of the most common examples of content writing that you might come across often:

Blogs: Long-form pieces on websites form a major portion of online content, especially on search engines. These are informative, objective, and solution-oriented.

● Social media content: The various types of posts, Reels, Stories, carousels, and other content you see on social media are created by content writers. This content is also used to inform, engage, or market to the audience.

Product descriptions: Written pieces specifying different characteristics of a product (whether on online marketplaces like Amazon or on product packaging) also come under content writing.

Research papers: White papers, published studies, journal articles, and other such types of research content are also an example of content writing.

Business documents: Proposals, decks, policy documents, mandates, legal paperwork, etc., are also written by content writers, based on certain organizational objectives.

Creative Writing vs. Content Writing: Key Differences

There are vast differences between creative writing and content writing, based on various factors. Up next, we will compare creative writing vs. content writing on several parameters.

1. Tone

Creative writing has varied tones based on the mood of the writer and the type of written piece. The writer has the freedom to choose a tone best suited for their work. It can be jubilant, emotional, fearful, hurtful, consolatory, hopeful, dejected, and more. The artist isn’t confined to a tone that is deemed “appropriate.”

Content writers, whether they are freelancers or working for a website content writing service, have to keep a specific brand tone in mind. Options are also often limited. Content writing pieces often have informative, serious, optimistic, and objective tones. Nowadays, content writers do add a creative touch to their tone, but the extent is governed by the client.

2. Purpose

This is another major point of difference between creative writing and content writing. Creative writing is often done with the purpose of expressing, entertaining, and engaging. Sometimes, writers may also do it without any purpose and just as random musings. Content writing is done with a specific goal in mind. It can include marketing, sales, dispensing information, or other business-oriented purposes.

3. Artistic freedom

There is a big difference between creative writing and content writing when it comes to creative freedom. Creative writers enjoy a lot more artistic freedom as compared to content writers. They can choose the length, tone, style, form, and purpose of their written piece.

They also get the creative freedom to exaggerate, use imagery, and employ figurative expressions as they want. Content writers can be creative, but also have to follow SEO and writing guidelines. In the latter, it is important to make the content visible and more readable to the intended audience.

4. Style

Creative writers adopt an imaginative, fantastical, and colorful style that may be rooted in truth or fantasy. Content writers, on the other hand, have a methodical, articulate, factual, and informative style of writing.

What’s a Better Choice for You?

The answer depends on why you want to write. Do you want to do it for the fun of it? Do you not care as much about its commercial feasibility? Do you simply want to entertain people? If yes, then creative writing is the way to go. But if you want to write to inform people, share your opinions, and help businesses reach their customers, content writing is what you should do.

There is also a huge difference between content writing and creative writing on the basis of commercial viability. Content writers can be paid upfront and sometimes higher because their content helps businesses drive revenue. Creative writers may also earn money, but it’s a long-term process and requires more effort. Finally, there’s no rule under the sun that says you can’t be both. There are many writers who write content to earn money during the day and turn into poets by evening.

That’s a wrap on creative writing vs. content writing. Remember that neither of the writing styles is superior to the other. There are differences between content and creative writing based on the intent and extent of creativity. Good writers often blur the lines between the two forms to create highly engaging content.


1. Is creative writing the same as content writing?

No, both are different styles of writing. They differ based on the purpose, intent, target audience, style, and tone of writing.

2. What is the difference between content and creative writing?

Creative writing is more imaginative, free-flowing, and unfiltered. On the other hand, content writing is objective, informative, and structured.

3. How do I become a creative content writer?

Study the work of creative content writers in your industry. Understand the writing process well and practice it often. Improve based on the feedback you get.

4. What is a content writing example?

Some examples of content writing include blogs, articles, product descriptions, manuals, guides, ebooks, social media posts, research papers, etc.

5. What is a creative writing example?

Some examples of creative writing include poetry, creative essays, stories, novels, flash fiction, fan fiction, screenplays, scripts, and more.