Any type of content creation is incomplete without a content marketing strategy. Well-thought-out content produced by creative and professional content writers always leaves a good impression on readers’ minds. So, how does one achieve this? Start with a road map. To become a master in this industry, you must be not only adept at writing but also be aware of your marketing strategy and media marketing plan as well. This article will leave you with content writing strategies that call the shots in the ever-growing industry.
B2B and B2C companies are more inclined toward creating written content for their target audience and employ a mechanism that increases traffic. These industries focus on getting faster and better content regularly. If you are a freelancer, blogger, or content marketer, it becomes crucial for you to create good quality content quickly.
With increasing competition, many writers have no option but to write more in less time. As a writer, you must define your own content writing strategy. Once you understand how you want to deliver articles and blogs, you will carry them out faster. There are many ways to pace your work, but you must choose the best ones.
This article highlights five ways to get more content writing work done in less time and ace Content Writing Strategies to earn brownie points with your clients and audience.
1. Avoid Distractions
One of the most important things to avoid while trying to create content quickly is distractions. Mindless scrolling is one of the most distracting activities for writers today. It wastes your time, and you will regret it later. The best way to avoid distraction is by working on your concentration.
To increase your speed, you need to stay focused. It is also difficult to concentrate when people surround you, and it is chaotic. You need to find the right place for yourself to work to make the most of your time. Create an ideal environment for yourself where you are far from any distractions. You cannot write efficiently while lying on the bed or sitting in any cluttered corner of your room.
Creating a workplace for oneself is highly underrated, but it has worked for many experienced writers. Customize the space according to your requirements and comfort. Many people like to sit at a proper table, in front of their laptop or desktop, and keep their phones away, while others prefer working at a bedtable. It depends on how you can work better and improve your efficiency. You can also listen to some soothing music to enhance your concentration.
Another way to avoid distractions is visiting social media platforms like Facebook, YouTube, Instagram, etc. These sites tend to attract you with engaging stories, reels, etc. But all it does is put you into the vicious cycle of mindless scrolling. One of the best ways to avoid this is to use plugins. When you cannot access a website, you cannot use it.
Many plugins on Google Chrome-like StayFocused, help in this regard. The extension is free of cost and will block sites according to your preferences. You can also set a timer that suits you. Various other plugins track your time on different websites; if you spend too much time on them, they automatically block it.
Distractions can be removed in many ways, but you must find what suits you the best. Improving concentration is best as you cannot stop everything around you.
Improve your concentration through meditation, yoga, different exercises, etc. Do your best to avoid distractions and increase productivity. To provide the best content writing services, you need to focus less and get distracted.
Also, one of the things that you need to keep in mind while writing is to know your natural rhythm. Every human has their rhythm – a time in the day when they produce the best content or are at the peak of their creativity.
Some people like to write after breakfast, while others find writing difficult during the day and prefer writing at night. It depends on the individual. You can determine your routine according to this time. Instead of forcing yourself to write all day, pick a time when you are comfortable or feel most creative. Follow your natural rhythm and get the best work done!
A few writers also prefer to take breaks while writing. You might also be one of them. Taking a break does not always mean wasting your time; it helps you refresh your mind and start again. This cycle of work-break-work brings better consistency to help you get more work done than before. One of the most crucial things to keep in mind while taking a break is to avoid doing anything that can cause more distractions.
It is known as the Pomodoro technique. In the Pomodoro Technique, you work in different batches, usually of 25 minutes, called Pomodoro. After completing 25 minutes, take a break of five minutes, and once you have completed a hundred minutes, you can take a more extended break of 20 to 25 minutes, and so on. This technique has been proven to improve efficiency and also deal with distractions. There are also different Pomodoro apps available for both Android and iOS devices.
2. Don’t Waste Your Time Thinking
Many writers just waste their time in endless thinking. It wastes precious time, and you do not gain anything from it. It creates more confusion. One of the most important things to keep in mind to avoid wasting your time is to follow three simple steps – input, process, and output.
Spend time thinking and planning your content, but do not do it excessively. Input means spending time on the blog and writing it, whereas your output is a perfectly written blog. But, it is not as easy as it seems to be. It requires a lot of hard work.
You need to create a specific system to be able to write blogs perfectly well. Using a design, you get instructions that explain how to write a blog and define its flow. Begin with creating a main headline for the blog, then move towards creating sub-headings for each section. The next step is to give each section a brief outline.
This can either be in bullet points or tiny briefs. The primary purpose behind this is to describe what each paragraph will be. The next step is to find some supporting articles and other resources for reference. It is the most important part, as it can make or break your content.
If you don’t use relevant information, then it can profoundly affect your blogs. Keep your choices limited, but also do not rely upon one source. Research as much as possible, and if you see any holes, find a solution for them as well. Conduct an in-depth analysis for each section you will write about.
Sometimes while writing, you can have writer’s block; accept it. Many factors contribute to writer’s block – the scarcity of ideas, lack of concentration, etc. You can take a break and start afresh. Writer’s block will affect your productivity and slow your content writing speed. With this, you won’t be able to generate good quality content either.
You also need to simplify the process of writing. Sometimes when you write, you may get confused with keywords, pictures, etc.; hence, you need to simplify it as much as possible. Do not force yourself to write. You can start with brief research and then move toward writing content. It is not compulsory to write lengthy content. Write what suits you the best.
3. Write What You Speak
It is difficult to write something when you speak differently. You need to unnecessarily think and write in a manner that makes it difficult to write content. Write what you want to say clearly and in limited words. Sometimes, the assignment requires your opinion, so why not make this a habit as much as possible? It is an excellent way to write blog posts in less time.
Your focus while creating content or writing a particular piece is to write more within a limited time frame. You can mix different processes that suit you better to get more work done. One of the most preferred ways is speech-to-text. Many apps and software help convert your speech or voice into plain text. There may be some errors in the process, but you can rectify them using different proofreading tools.
When unsure what to write, ideas or inspiration platforms come in handy. You can also ask Google for relevant questions, which can help you prepare sub-heads for your content. For example, if you are writing about lifestyle-related content, then you can search for questions like ‘What are the latest lifestyle tips?’, ‘How can I spend less and live?’, etc. You can also read articles related to your topic to get more insight into what to write.
Another way to save time and get more meat for your article is to ask your customers questions about their business or the purpose behind the content. Through this, you can not only get enough content to write, but you will also have an idea as to what angle to take in your article.
While writing any content, it is recommended not to stick to one question. You can also ask your customer to give you some references or resources. Get a clear idea of how to maximize your time by looking at their competitors’ websites. By following this, you will save a lot of time.
One of the most important things while writing any blog is the introduction; hence, it is also the most laborious work. You can write your introduction at the end so that by the time you have finished writing the entire article, you have a fair idea of how to introduce it. Your introduction should be compelling as it is the first paragraph that the reader will go through. It should be gripping enough for visitors not to leave the website immediately.
4. Plan In Advance
Especially on busy days, content calendars are a lifesaver. The content calendar will have all the deadlines and other essential details, such as marketing strategy. It will also help you relay content strategies. If you have a lot of content to write, creating a content calendar is the way. It is the simplest way to create content within less time. One of the biggest threats while writing or creating good quality content is time constraints or time limits. It puts you under enormous pressure. You won’t have the time to reread the content and correct it, and you might be forcing out a rough draft, which may not be your best work.
To avoid this chaos and last-minute confusion, starting at least 48 hours before the deadline is better. You can also manage your content calendar so that you set all your deadlines two days before the final submission and have two days to make any last-minute changes. When you read the article or the content without any pressure, you will have a fresh perspective on it, which will also prevent you from tormenting yourself throughout the day.
One error that most bloggers make nowadays is posting extremely long content with multiple tangents. The key to a good blog is being concise and sticking to a single topic. You can write different blogs on the same topic covering different opinions on each one. But including them in one article can become boring for the reader. When you overthink while writing, you insert unnecessarily miscellaneous observations in your blogs. If you have multiple ideas on the same topic, you can split them up and create an identity series. Don’t just try to put everything into one article.
While planning, you can also search for keywords and other essential points you might require while writing. Keyword research is also necessary and takes a lot of your time. For better SEO, you need to use better keywords. Many brands and businesses now understand that they need strong SEO content. Strong brand awareness and digital prowess will help them in more than one way.
Also, It is constructive to use keyword generators. It lets you understand what people are searching for and what SEO is. Keyword finders look for the right keywords for your content to help you reach the target audience and use a technique that increases traffic to your site.
If you do not know anything about the topic or need to write something on your own, it is better to start beforehand. It will give you ample time to research or find the topic you want to write on.
Buzzsumo is a great tool that will help you write faster. It helps you perform competitive research on topics that are within your industry or niche you are writing about and also gives you a few references about it. Pepper Content also gives you fantastic tips for making your content writing a much easier and more efficient activity. If you plan on outsourcing content writing services, you must also set a deadline before what is given to you, so there isn’t a last-minute delay.
5. Create An Outline
You cannot simply dive into what you want to write; you need a brief outline. An outline is a short brief about what you want to write and convey to the readers. Once you have completed your research, quickly write down what you want to share or ask questions so that it is easier for you to answer them. If you simply rush into writing, your content won’t be structured and appealing to the audience. This is a crucial content writing strategy.
You get a fair idea of what you want to write or convey to your readers when you outline your content. Hence, it ultimately saves a lot of your time. Time is of the essence; therefore, creating a basic framework is the best way to get it. When you create an outline, make sure to include all the significant points that are required while writing. It might consist of keywords or any other information the client wants.
While writing the outline, go beyond taking more than one reference. Search for at least two or three similar articles. This will help you better understand what you can write and how you can convey it differently. Always start by reading the reference blogs to get more ideas while writing or creating an outline. You will also get more keywords to research and find your own. Do not overspend your time looking for different references or resources. Stick to these 2 to 3 references or at least four for your blog. Reading more does not always mean you will get a better idea; it can also cause a lot of confusion, and ultimately, you will fail to deliver your best.
Blog writing or content writing is a great way to express or convey your ideas or share what your business is about, etc. You cannot deny that it is a difficult task to write good quality content in a limited time, but it is not impossible. Many clients want articles in a certain amount of time, and you must deliver them within the deadline. Remember, it is unprofessional to submit delayed work or poor-quality work. There are many ways to conquer content creation, master content strategies, and help you join the league of professional content writers.
It entirely depends on the nature of the website and the client’s brief. Ensure that the content is concise and to the point. It must include everything mentioned in the brief.
The above-mentioned tips will help you to write faster content that is of higher quality. Always plan ahead; create a proper content calendar and use several tools that are available to help you increase your turnaround time.
This might sound impossible; but, remember, stay focused, keep your references ready – do not go for more than 3-4 references. Take a short break to ensure that your article is on the right track – a refreshed mind will give you a better perspective.
1. Writing a good piece of content is not difficult. All you need to have is some references ready and an outline in place. While writing your content you should focus on your word choice, grammar, tone, and language.
2. You need to keep in mind to craft a compelling headline and hook your readers with an interesting introduction.
3. Always focus on your audience and write for them.
4. Provide them with what they are looking for and make it look engaging.
5. Write your content in a unique brand voice
6. Create an outline for your entire blog
1. Write regularly
2. Understand what people want and write accordingly
3. Keep it simple yet attractive
4. Conduct proper research before writing
5. Check your grammar after writing
6. Proofreading is something that you cannot miss
7. You cannot neglect SEO
8. Keep your paragraphs and sentences short
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