Table of Contents
- What Is a Content Marketing Community?
- Why Are Content Marketing Groups Important?
- 8 Marketing Communities You Should Join This Year
- Key Takeaways
Content marketing communities are great places to get new ideas, keep up with trends, learn from experienced marketers, and have water-cooler chats with like-minded people. However, with so many communities to pick from, it might be difficult to choose the ideal one to join. And this is especially true if you’re new to the content marketing scene.
For years, communities have been a popular feature on Facebook and LinkedIn, bringing together individuals who have the same interests. Slack and WhatsApp, for example, have lately emerged as new tools that facilitate groups.
Content marketing groups are becoming more popular, because they provide solutions to the most pressing challenges we encounter on social media today, such as privacy, bots, spam, and complex algorithms. Therefore, joining a marketing community has more benefits than one. We’ll introduce you to some must-join marketing communities in this blog.
What Is a Content Marketing Community?
Content is a crucial component of online communities, depending on their breadth, character, and target consumers. We interact and develop social interactions influenced by words, pictures, and body language. Communities can form around certain themes of content. However, when nurturing online communities and reaping the rewards of community marketing, content is rarely enough.
The importance of content, particularly content marketing, in communities is determined by several criteria, including the size of the community. Although content is a social object around which online communities might grow, true communities require more than simply relevant material.
It’s crucial to recognize when and where the material might fulfill the objectives of community members, individuals of flesh and blood searching for fun, answers, solutions, and so on. Content that responds to community members’ inquiries and pain points performs well in general. In a literal sense, this is the core of content marketing: delivering relevant material when, where, and to whom it matters.
Why Are Content Marketing Groups Important?
Content marketing is one of the most powerful pillars of any digital marketing strategy today. Virtually all businesses can fall flat without relevant, well-planned content. However, creating engaging content—and consistently!—is not a cakewalk. Even the best content marketers may need guidance and inspiration from time to time. This is where content marketing communities come into play.
Content marketing groups not only help you build and expand your network, but also assist you in expanding your knowledge about the industry. A content marketer’s hidden weapon is content marketing groups. These communities are essentially a content marketer’s hidden weapon. Here are some reasons why digital marketing communities are crucial.
- Connect with like-minded individuals in your profession—it’s helpful to chat with others doing the same thing as you, particularly if you’re working alone or in a small group.
- Make vital professional connections.
- Directly communicate with industry professionals and leaders.
- Learn about any issues you’re having, and get help.
- Build your brand’s reputation by sharing your knowledge and guidance.
- Online communities can help in market research.
- Reach out to and interact with your intended audience (without having to fight those pesky algorithms!)
- For employment, you may either look for work or hire people through online communities.
7 Marketing Communities You Should Join This Year
Without further ado, we present you with a list of the top content marketing groups you need to consider joining.
1. The Content Marketing Lounge
Nathan Collier is a journalist-turned-content marketer, who founded the group as a welcoming environment for members to learn, ask questions, receive comments, and, most importantly, have some fun! It’s a dynamic community, with new people joining regularly. Nathan offers a wealth of information and advice, whilst member postings focus on queries.
2. Future Marketing
Future Marketing is led by Goran Candrlic, CMO and founder, and Luke Labrovic, a business marketing expert. Its mission is to highlight innovative techniques, global trends and approaches to assist members in being ahead of their competitors.
They often evaluate products and even offer members unique prices, so it’s a wonderful club to join if you want to expand your list of marketing resources. Make sure you understand the guidelines before having your content accepted. You can also get access to a host of free tools and resources that can help you up to your content marketing game.
3. Marketing Solved
A writer and entrepreneur, Kat Sullivan founded Marketing Solved along with Brian Sullivan. Together, they offer unique education, advice, and lessons on social media marketing, especially to small businesses. Positive thinking and compassion are their core ideals, and members are urged to be as active as possible.
While self-promotion is expressly prohibited, the group has set aside days to discuss each person’s work. They’ve also coached some of the leading entrepreneurs, making Marketing Solved a marketing community you should definitely join.
4. Unicorn Think Tank
This is Nichole Elizabeth DeMeré’s Slack community. It invites members from all walks of life, however, the majority of them come from the B2B and SaaS spaces. Common themes include SEO, podcasts, tools, and other facets of content marketing.
5. Growth Slack
Sujan Patel is certainly well-known in the content marketing world, and you’d leap at the opportunity to join his private Slack channel, called Growth Slack. Patel prides himself on growing several SaaS companies from the ground up. So you can rest assured that this content marketing group will deliver what it promises.
Growth Slack is a private network of 100+ top marketers that meet regularly to share advice related to marketing and development. There are a lot of content experts in the group, so use it as a go-to platform anytime you’re stuck on a content problem, and also keep a close check on any queries you might have answers to.
6. Inbound Marketers – For Marketing Professionals
Because Dharmesh Shah is the founder and CTO of HubSpot, Inbound Marketers is one of the most popular marketing communities on LinkedIn. This marketing community exists on LinkedIn and emphasizes the use of inbound marketing and SEO to reach a wider consumer base.
Its purpose is to create a forum for inbound marketers to discuss topics, such as SEO, blogs, email writing tips, lead generation, marketing automation, content marketing, and more. With over 140,000 members, Inbound Marketers is, without a doubt, a content marketing community you must consider joining.
7. International Association of Digital Marketing Professionals
The International Association of Digital Marketing Professionals (IADMP), led by entrepreneur Aaron Polmeer, is for seasoned professionals who operate in the field of digital marketing. A thriving LinkedIn community, it may be used to keep up with everything that’s going on in the world of digital marketing, which can help you contextualize your content marketing strategy.
Topics discussed include social media marketing, mobile marketing, SEO, public relations, email campaigns, advertisements, and more. Members are invited to discuss their achievements and mistakes, provide valuable information, seek assistance, and publish news, campaigns, or ideas.
Superpath is a thriving community that offers ample opportunities to network, enhance skills, and connect with like-minded individuals. Joining it will enable you to engage in meaningful conversations, gain insights from peers, and build the perfect content marketing connections. It has a network of 10,000+ content marketers from companies such as Udemy, GoDaddy, Animalz, Buffer, HubSpot, and more.
Apart from an engaging community of content marketers, Superpath also offers services such as a content marketplace, weekly newsletter, and an active job board.
- Content marketing communities are great places to meet like-minded people and stay updated on the latest trends. There are so many communities to choose from that it can be challenging to find the right one for your needs.
- Content marketing groups are becoming more popular, because they offer solutions to the most pressing challenges we encounter on social media today, such as privacy, bots, spam, and complex algorithms.
- The importance of communities in content marketing is determined by a number of criteria, including the size of the community.
- True communities require more than simply relevant material. It’s crucial to recognize when and where that material might fulfill the objectives of people searching for fun, answers, or solutions.
- A content marketer’s hidden weapon is content marketing groups. Connect with like-minded individuals in your profession. Make vital professional connections. Learn about issues and get help. Build your brand’s reputation by sharing knowledge and guidance.
It takes time to find the ideal marketing community, so be patient. Join as many relevant groups as you can, read the discussions, and ask questions to get a sense of how you feel about the issues and the level of information being discussed.
To discover more about the community’s history, you might wish to contact the creators via Twitter or Facebook. Even if you believe yourself to be an accomplished marketer, going in with an open mind is crucial.
Following are some reasons why you should join content marketing communities.
Boost brand recognition
Develop your reputation and trustworthiness
Recruit new consumers and/or members of the community
Add value for existing clients and/or members of the community
The Content Marketing Lounge, Marketing Solved, Traffic And Copy, Future Marketing, and All Things Social Media are a few prominent digital marketing communities you can choose to join.
You can build a marketing community by keeping in mind the following tips.
Give your time to it.
Begin with your group.
Accept a social cause that extends client impact.
Use video to engage your consumers.
Build a value-driven following on social media.
Create an instructional blog and additional email material.
A digital marketing community is a primary resource for offering opportunities and tools to digital marketing and marketing professionals, such as freelance projects; marketing cheat sheets; and full-time, part-time, and work-from-home positions. It also assists businesses in hiring personnel and gaining access to vast reports and data about the online market.
Some of the best digital marketing communities are as follows.
Traffic Think Tank