Table Of Contents
- What Is A Paid Collaboration?
- 8 Things To Keep In Mind While Doing A Paid Collaboration
- Know the brand
- Be clear about the terms of the collaboration
- Your input is equally important
- Ask about the deadline
- Clearly discuss payment
- Trust the written word only
- Be selective
- Express gratitude
- Key Takeaways
Content collaboration has emerged as a powerful marketing limb in recent years. This has also been boosted by the rise of several social media platforms, which offer new and creative tools for promotion and sales. Nowadays, social media influencers are working in tandem with brands and promoting products and services of the brands they are collaborating with, in innovative and lucrative ways.
Instagram, YouTube, Facebook, are several other content collaboration platforms where micro-influencers enjoy a reputable presence and credibility. While a lot of brands have an in-house content creation team, collaborative efforts have had a significant impact on the way the audience perceives and consumes content today. With the availability of content collaboration platforms and efficient content collaboration tools, online content collaboration is a beneficial sphere for both brands and influencers.
What Is Paid Content Collaboration?
Content collaboration in social media content marketing is the process of two or more parties collaborating to create content. This content could range from a single post or video to a large content project. Influencers post content in exchange for the product a company has sent them and additional payment.
A paid content collaboration comes with a lot of advantages. It also results in meaningful partnerships between the brand and the influencers.
Here’s What You Need To Keep In Mind When Doing A Paid Content Collaboration
Influence marketing is the present day’s word-of-the-mouth. It is effective, engaging, and results in an organic outreach. But before you dive right into marketing and collaboration, here are a few things you need to keep in mind as a content creator
1. Know the brand
As a content creator, it is only natural to get excited at every opportunity you get to do a paid promotion. But before you agree to any conditions and accept a collaboration proposal, you must do your research. Find out the brand’s mission, vision, and philosophy. Does it align with what you offer or promise your audience?
Your research could include, reading up about the company’s history, looking up information about what ingredients are used in their products, and finding out the true benefits of the services they provide. Peruse their social media pages for finding out about their online presence and reputation. It would be a good idea to take some time out and conduct basic research, just about the company, before agreeing on a content collaboration initiative.
2. Be clear about the terms of the collaboration
It is always better to know what the company or brand expects you to do as a creator. Ask them upfront about their expectations. Also, ask them how your content will be used by them. In case they are planning to reuse your content, you should be informed in advance, about the same.
Be clear about what collaboration tools and collaboration platforms they want you to create content for. Also, ask-will you be just posting already made content to promote it or will you be required to create fresh content? Knowing what they expect will also help you while you are creating the content. The amount that you will be charging for a content collaboration will largely depend on their expectations.
3. Your input is equally important
When collaborating with a brand, as a creator you have as much say in the project and the ideation as the brand. A collaborative effort is futile if only one party gets to decide everything. Therefore, do not hold yourself back from suggesting changes, or giving honest and helpful feedback if the brand’s ideas do not overlap with your approach.
Supplement your suggestions with statistics. You can refer to a previous collaboration that you did and share a little about how you can benefit them from your experience. Do not let the brand take away your creative freedom.
4. Ask about the deadline
You must be aware of the deadline well in advance so that you can plan your work accordingly. Usually, brands request content creators to have the content ready within the next 14 days of receiving the product.
Ask the brand about their deadline for the particular project and once you have agreed to the collaboration, make sure you stick to that deadline. Plan out an agenda of how you will be scheduling the posts/ videos of other content. Share it with the brand if you feel like it.
5. Discuss payment clearly
This is of course the toughest part of the entire deal. Make sure that you get paid what you are promised and on time. After gathering all the details about the company, discussing the deadline, and the expectations, fix the mode of payment. You must have all the information to decide how much you want to charge.
Be business-like and set out the terms clearly in a formal email, addressed to the brand. At times brands want to offer free products and no remuneration in exchange for the collaboration. If you are comfortable with their conditions you can accept their proposal, otherwise feel free to negotiate in a follow-up email.
6. Trust the written word only
If you are nodding a yes to content collaboration or any other business proposal, do so only after you have received a formal contract from the other party. This is the most important of all the collaboration tips you will ever come across. Request them to send you a formal written contract.
Read it carefully. Make sure you understand every clause clearly. Don’t leave any doubts undiscussed. Ask if you can’t understand something in the contract. Do not sign the contract unless you are sure of what is written in it and you completely agree to all its terms and conditions.
7. Be selective
It is good to have a clear idea of how much you can manage within a given period, in terms of content creation. Ask yourself- do you want to promote this brand? What is it exactly that makes you enthusiastic about sharing their content? It is important to be true to yourself. Do not pressurize yourself into saying yes to each and every opportunity that knocks at your door. It is okay to turn down an offer if you find it unfeasible or it does not align with your principles and beliefs.
Remember that you have a dedicated follower base. People trust you and deem your word as important. If you promote a brand just for the sake of money, your half-heartedness and lack of enthusiasm will reflect in the content created by you. This might even result in a lack of credibility and trust, amongst your followers. If you do not want to promote a certain brand, you can politely turn down the offer.
8. Express gratitude
Whether you have accepted a collaboration proposal or turned it down, make sure you thank the brand for reaching out to you and trusting you with their idea.
Content collaborations are not just about money, products, and promotion, they are also about long-term meaningful partnerships. Being thankful for the opportunities you are offered, goes a long way.
- When two or more parties collaborate to create content. This content could range from a single post or video to a large content project, it is called content collaboration.
- Make sure you know the brand well, before accepting a collaboration proposal.
- It is important to know beforehand what the brand expects from you.
- Don’t accept the collaboration proposal unless you have discussed the deadline and the payment details clearly.
- A written contract with clear terms and conditions is a must.
- Be true to your own voice. You do not have to say yes to every opportunity for collaboration.
- Collaborations are about long-term meaningful partnerships. Convey your appreciation for receiving the proposal.
Content creation is an expanding realm and content collaborations are a great way to make some important connections, establish a stronger follower base, and build a unique voice through your creative posts and videos. If you choose wisely, keeping in mind all of the above-mentioned factors, you will enjoy creating content while getting paid well for your creativity, at the same time.
To collaborate with other content creators, you first need to reach out to them through a formal email or a direct message on their social media account. Brainstorm and think about how your content can add value to their audience, and pitch your idea for collaboration, emphasizing the benefits.
Influencer-brand collaborations are usually priced at $100 for every 10k followers you have. Though it also depends on the scope of work and the number of posts/ videos they expect you to do.
If you have 1000 followers on Instagram and you cater to a specific niche of the audience. Some brands may give you only free products. But some companies offer 410 per 1000 followers
You can start by introducing yourself, and telling the brand what you like about their product. You can pitch your idea and let them know about your audience and why they would be interested in the brand’s products/ service.
Make sure you respond, even if you are not interested in collaborating with a brand. Answer politely and formally, and include your reasoning. Always thank them for reaching out to you.
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