The ABC of Compounding Blog Posts

Team Pepper
Team Pepper
Posted on 31/12/217 min read
The ABC of Compounding Blog Posts

Table of Contents

  • Introduction
  • How to Identify Compounding Blog Posts
  • Posts That Will Never Be Compounding
  • Characteristics of Compounding Content
  • Advantages of Compounding Content
  • Tips for Compounding Content Creation
  • Key Takeaways
  • Conclusion
  • FAQs

Have you created the most perfect blog post that there could be, choosing the keywords that were likely to bring you traffic, using the right images, writing excellent content, and doing everything right? And then, you started getting traffic to that blog post when you published it. But this traffic somehow just fizzled over time and the blog post just ceased to matter. In case you are wondering what happened, your post was not a compounding blog post and this was its only sin.

Are you confused? 

Let us explain what happened and how you can keep from repeating your mistakes. Every blog has two different kinds of blog posts: those which escalate consistent traffic over time and those that get some traffic when they’re published but stop making an impact soon. 

The former are compounding blog posts and are incredibly important for your blog. These blog posts make about 10% of your total blog post according to HubSpot and make around 38% of the total traffic of your blog. Such is the impact of compounding blog posts. 

How to Identify Compounding Blog Posts

Identifying compounding blog posts is far from being tricky. The best way to do that is to link your blog to an analytics service such as Google Analytics. When you do that, you can easily start tracking traffic, audience data, sessions, etc. on your blog. 

When you go to check the analysis of any of these services, you will see that most of the posts got some traffic when they were published. Then you will observe that their traffic almost became zero. The graph of such posts will be a decreasing curve.


Compounding content, on the other hand, will have an increasing curve on any graph. The traffic will be less initially because the post will take some time to rank. But later there will be a steady flow of traffic on the posts. 

Posts That Will Never Be Compounding

There are some posts, however, that will rarely be compounding in nature. These posts decay constantly because of their stale content. Some of these include those posts which are based on current events, news pieces, highly niche blogs, etc. This is also the reason why news websites have to constantly publish content. Blogs on current events can only get you limited traffic, which is why news websites have to rely on decaying posts for traffic.

Characteristics of Compounding Content

Some characteristics define compounding blogs, apart from the traffic analysis. Most of these posts have certain things in common. Let’s have a look at them:

  • It is interrogative: Compounding content is very interrogative in nature. It asks a lot of questions, which is why it contains words like ‘why’, ‘where’, ‘how’, ‘when’, etc. Often these questions are long-tailed keywords, which bring immense traffic to the blog.
  • It is on an evergreen topic: This content is typically written on a topic that will always be relevant. It is not based on current events or a news piece. It is mostly written to educate the audience, and this is only achieved when the topic is related to something that people will always have questions about.
  • It is SEO-friendly: Another great thing about compounding blogs is that they are SEO-friendly. They have a well-distributed network of primary and secondary keywords spread throughout the content. Keywords are also well-researched and have a fine balance of search volume and keyword difficulty.
  • It has digestible content: Another great aspect of compounding content is that it is digestible, which means that the audience finds it very easy to consume. In this content, headings and subheadings are properly used, the title is clear and concise, there is the use of bullet points, visual elements, tables, etc. to make the content as interesting as possible. All these factors help in user retention and traffic maximization.
  • It uses visual elements: This type of content is quite visually appealing. In a world where visual content such as videos is being increasingly preferred, it can be tough to garner user attention through text. This is why compounding blogs often have a lot of visual content, otherwise getting consistent traffic is quite impossible. 

Advantages of Compounding Content

There are many advantages of writing a compounding blog, and we encourage readers to start creating such content from scratch. This type of content will help you earn good money as well if you choose to monetize your blog. The more traffic you get, the higher the chances of paid promotions and ad impressions on your website or blog. Here are more such advantages:

They make your blog popular

If you write a compounding blog, it means that your blog will start to gain a certain level of popularity. If you have a series of such posts that somehow tie to one another through a common parent theme, you might just become the expert in that topic or subject. 

Even if you are not a certified expert, your blog posts might just deem you one in that community. This is how great the impact of such blog posts is. 

Be assured of perennial traffic

There is a possibility that at some point in time, you may become bored with writing. You face writer’s block and the inspiration just does not come to you. Perhaps you are even willing to take a break in your life, or a new job keeps you too busy. Many such things can happen that can make you intentionally or unintentionally take a break from blogging. In those moments, these blog posts prove extremely vital as they continue to bring traffic into your blog. Your blog continues to stay relevant, and you can make a comeback whenever you are ready to write again. 

A boon for the minimalist

Compounding posts are perhaps what every minimalist blogger or website owner wants in their life. Achieving the maximum possible results with the least number of posts sounds like a win-win in any case. If your blog only focuses on compounding posts, it means that you can spend perhaps an entire week writing a blog and even then you might receive better results than someone who posts almost every other day. 

Another possibility is that you are not a writer yourself but just own the blog. This means that you have to pay other writers to create content for you. Imagine if you only focused on compounding posts. You will gain a lot more than if you had to pay for every new post.

Tips for Compounding Content Creation

Now that we have addressed some main aspects of compounding blogs, such as their characteristics and advantages, let’s look at some tips that will prove useful in creating them from scratch. 

Tip 1: Find the right topic and the right keywords

The most important thing to do for a successful compounding post is to find the right topic and keyword(s). This is possible when you understand the industry of the topic well. If you are relying on competitor trends for example to figure out exactly what you should be writing on, first do a thorough SEO analysis on their posts. This will help you find the right primary and secondary keywords to target. 

Additionally, keep a tab on any news piece that might be related to your niche. Even though newsjacking will not give you compounding results, sometimes interesting topics can emanate from them. 

Tip 2: Choose a strong title

A title is probably the most important and underrated aspect of any blog post. A title is the first thing that users notice which means that enough attention should go into its creation. It should not be more than 12-14 words and not less than 6-8 words. Try to incorporate a long-tailed keyword in your title which will help it get the extra traffic. An additional tip is for the title to be a question as Internet users generally tend to ask queries in the form of questions. 

Tip 3: Add visual elements

Visual elements are so important when it comes to compounding blog posts. And there are so many different visual formats to benefit from if you just wish to go the extra mile. We suggest embedding relevant infographics and images wherever possible in your blog. If you are comparing some things, try to create a table instead of putting it textually. Use charts and graphs wherever possible to represent any data that you wish to include. 

If you are adding your videos, that’s good. But if you are adding someone else’s videos, there’s a possibility that the user will exit your blog and watch the video instead. Finding a balance is very important in that case. 

Tip 4: Include frequently asked questions

Another great tip for compounding blogs is to add a list of frequently asked questions (FAQs) at the end of the article. If you use the FAQ scheme on your blog, it will give your blog post an added advantage. This will improve search results and help users find your blogs easily on search engines. These FAQs should be well researched and must contain keywords in them. 

Tip 5: Try to do a listicle

Buzzfeed lists might seem a little pointless at times, but they regularly give the organization the traffic that they want. Lists form a great way to do compounding posts and finding keywords for them is easy as well. Listicles are easy to update which is why they do not require much research, hence time-saving. If you are short on time and yet have to write a compounding post, try out a listicle that can get you evergreen results. 

Tip 6: Always update your compounding blogs

The last and the most important tip is to regularly update your compounding blogs. Apart from a consistent writing schedule, you must also build a consistent revamping schedule. This will help you repair any broken links in your post, update any visual elements, revise content, and add any new and relevant content. 

Key Takeaways

The following are the key takeaways from this guide to creating compounding blog posts: 

  • Every blog has posts that escalate consistent traffic over time and are called compounding blog posts. 
  • Compounding blogs are very important as they provide your blog with a steady stream of traffic and keep it relevant. 
  • Newsjacking articles and niche blogs are hard to become compounding posts as their relevance fizzles out with time. 
  • It is important to add visual elements, update your blog posts, add FAQs, and the right keywords for your blog to have compounding posts. 
  • Compounding posts are SEO-friendly and have digestible content. 


Compounding blog posts are incredibly important for your blog. Investing time, resources, and money in them will help you gain traffic and money. And don’t forget to link analytics to your blog to measure the impact. Implement the tips discussed and you will create a compounding blog post successfully.


1. What are compounding blog posts?

Compounding blogs are those that have escalated traffic over time. Website traffic to these blogs seldom dies.

2. How to identify compounding blog posts?

Compounding content will have an increasing curve on any graph when analyzed. The traffic will be less initially because the post will take some time to rank. But later there will be a steady flow of traffic on the posts.

3. What are some characteristics of compounding blogs?

They are SEO-friendly, interrogative, have digestible content, have visual elements, and are mostly written on evergreen topics.

4. What are some tips for creating compounding content?

Find the right topic and the right keywords, choose a strong title, add visual elements, including frequently asked questions, try to do a listicle, and always update your compounding blogs.

5. What are the advantages of compounding content?

Compounding content makes your blog popular, makes you a well-known expert in your niche, reduces cost, and is time-conserving.

6. What is the impact of compounding blogs?

Compounding blog posts make about 10% of your total blog post according to Hubspot and make around 38% of the total traffic of your blog. Such is the great impact of compounding blogs.

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