Table of Contents
- 5 Simple Content Writing Career Success Tips
- Focus on originality
- Develop good research skills
- Begin with a great introductory paragraph
- Content optimization is key
- Pay extra attention to proofreading and editing
- Career Success Tips: How to Pursue a Content Writing Career
- How to become a great writer: Fail-proof Career Success Tips
- Key Takeaways
Do you need inherent writing skills to build a successful content writing career? Well, yes and no. Yes, because without a knack for writing and an inherent interest in the literary world, you won’t be able to produce good content. No, because your knack and liking alone can’t turn you into a best-selling author; there are certain writing techniques that you must learn in order to master the art of writing. Writing, after all, is not solely about how rich your vocabulary is or how creatively you can frame sentences. It’s also about how quickly and effectively your readers engage with your content.
Now, the question is: How many writers can actually write such effective and compelling content? The statistics below offer an answer to this question.
As per the statistics in the figure, 98 percent of marketing teams claim written content is their most-used type of content. Yet, only one in three marketers admit that their content writing is effective.
That means, the majority of writers out there are not being able to produce effective content. But then, to be successful as a writer, one needs to be able to write effectively. Here, I tell you what it takes to write good content that serves its intended purpose.
The undermentioned content writing tips career will help you understand your shortcomings and rectify them to build a successful content writing career.
5 Simple Content Writing Career Success Tips
1. Focus on originality
Every post with your name in it should be original. After all, it’s about your reputation. This might seem absurd or even impossible considering how many pieces of content get written on the same topics. However, it’s not as difficult as it sounds. A talented writer can add a unique voice, a different perspective or a fresh touch to even an overworked subject.
Plagiarized content hurts SEO, your employers, as well as you. You can protect your reputation, your dignity, as well as your content writing career by taking precautions. Check for plagiarism before you submit any work. This will always keep you in the good books of your employer.
2. Develop good research skills
Research is one of the most integral parts of content creation and can be one of the most difficult, too. Starting from topic research to keyword and statistics research, you are required to undertake all kinds of research meticulously and diligently to add depth and substance to your content.
With good researching skills, you will be able to find important facts, case studies, statistics as well as the latest trends and news to add to your piece to make it more valuable and informative for readers. Although there are many content writing career tips, this one will strengthen your foundation as a writer.
3. Begin with a great introductory paragraph
When people read something, they usually remember three things — the beginning, the end, and the extraordinary.
Your opening paragraph must be powerful enough to grab readers’ attention so as to keep them reading further. Try adding the latest trends/facts/infographics right at the start so that your readers get instantly hooked and feel compelled to explore the rest of the content. Finally, add a crisp conclusion that summarizes the content or offers readers some food for thought. Note that you can be far more effective in your writing by creating a rough outline of the content before getting started. This will prevent you from going off the track or exceeding the word limit.
This is, undoubtedly, one of the best content writing career tips for beginners as they often need some hand-holding in terms of framing the content.
4. Content optimization is key
Even though you have created your content with tender, loving care, nobody is actually reading it. Why so? Because your content is not searched engine optimized. If you want a higher return on investment from your content and wish to have more visitors and conversions, then it’s a must to follow SEO best practices. This is, in fact, one of the most important content writing career growth tips for writers who create content for businesses.
To ensure your digital content’s success, optimize it by using short paragraphs, sentences, and bulleted lists and then strategically placing relevant keywords throughout the content.
Great writing doesn’t happen the first time you sit down to write. And, that is why even the most renowned writers in the world get their work proofread and edited. Once you are done with your first draft, take some time to polish the rough edges of your writing. Writing improves considerably when it is edited a few times, even if it has been drafted by an experienced content creator.
However, if you have just made your foray into writing, you might need a round or two of extra edits. Editing is so important that if you ask me to pick just one tip on how to succeed as a content writer, it would be this— edit, edit and edit until you can’t find a single error in your content.
Career Success Tips: How to Pursue a Content Writing Career
The question, ‘How to succeed as a content writer?’ is a tricky one to answer. Yes, the above-mentioned career tips help immensely once you have started writing. But what if you still haven’t been able to launch your career as a writer? In that case, you first need to ask yourself if you really want to build a career in writing. If the answer is an outright ‘Yes’, then figure out which type of writing you want to get into. If you want to become a content writer, it would be valuable for you to begin by understanding what content is.
Content is a broad term that refers to the use of words to communicate information to others. It could be about a business, a project, an idea, or anything for that matter. But, every piece of content, regardless of its subject, is created with a specific purpose. Say you are hired by a fashion designer to write for her website, and she wants you to create focused content that promotes her business, highlights her achievements, showcases her fashion expertise and the services she offers. Now, it doesn’t matter how finely written your content is, if it doesn’t serve the intended purpose, it’s of no value to your client. In your client’s case, the intended purpose of your content is to show her brand in the best light.
Whoever hires you as a writer will provide you with topics and ideas to write about, or you will be asked to suggest them. The content could be for digital channels – examples include campaigns on social media platforms, blog posts, etc.- or for offline requirements such as research papers, technical papers, presentations, stories, etc. Since content is the soul of marketing, you might also be hired to write content for marketing materials that are promotional in nature such as print ads, billboards/hoardings, leaflets, brochures, and the likes.
Yes, you may choose to cover multiple domains, but writing in your area of expertise will help you produce good work. Don’t zero in on a genre just because it pays well. Your expertise should be the most important criterion on the basis of which you decide the field you’d want to cover as a writer.
Also, good content writing doesn’t solely mean good use of a language. A good piece of content portrays a fine balance of sound subject expertise, diligent research, good grammar and vocabulary, and of course, wordplay.
Besides, high-quality content never gets created in the first attempt itself (for most writers); it needs incisive editing, fine-tuning, and sometimes, rewording to ensure no word used in the content is purposeless.
Next, you need to find work for yourself. For this, you can either apply for full-time, part-time, and remote content writing jobs or look for freelance associations to work with greater latitude.
How to Become a Great Writer: Fail-Proof Career Success Tips
‘How to become a great writer?’ There is no writer who doesn’t want a straightforward and simple answer to this question. But, being a great writer isn’t something you can do overnight. It takes practice, patience, hard work, and proper guidance. While writers manage to fulfill the first three requirements, they struggle with the third one, i.e., guidance. Here, you will find a list of expert-approved career tips on how to become a great writer so that you can approach your goal the right way.
- Practice writing regularly. This is one of the most common yet effective career tips vouched for by experts.
- Read daily, even if it’s just a couple of paragraphs.
- Keep away from using filler words and phrases.
- Learn from career growth tips by great writers.
- Build a great vocabulary and be thorough with grammar. This is extremely important for a content writing career.
- Try to be concise in your expressions.
All the career success tips listed above have been proven effective over time and will be of great help to any writer, especially beginners. However, my biggest piece of advice for aspiring content writers would be to continue experimenting until they find their own unique voice.
Remember, the written word is powerful, and no effort you put into mastering it goes in vain.
If you envision a career in content writing, then don’t hesitate to take the plunge. However, you must conduct a thorough assessment of how well it aligns with your capabilities as well as aspirations. If you aren’t certain, you may also choose to consult a career specialist.
- There is no dearth of writers, but only a few can write effectively.
- Starting from originality, research skills and content structure to SEO and editing, it takes a lot to create great content.
- Good content always serves its intended purpose.
- As a content writer, you can work either as part of an organization or more independently as a freelancer.
- Regular writing and reading practice, avoiding filler words and sentences, following career growth tips by great writers, working on vocabulary and grammar and practicing concise writing can all help you become a great writer.
Many people assume that it is necessary to have a literature background for a career in writing. But it’s not. A bachelor’s degree in journalism, English, or Mass Communication can, however, make you a more desirable candidate for employers.
Content writers have many opportunities in the corporate world. And their demand is only growing across industries. You can work as a technical writer, business writer, academic writer, copywriter, etc. For beginners, the earning could range from Rs. 15,000 to Rs. 30,000 per month. Graduates from top colleges and people with excellent writing skills can also earn more than Rs. 100,000 per month
There are so many products, brands, and services competing for consumers’ attention in various sectors. With focused and targeted content, these can be brought to the notice of people. In other words, the right content can influence conversion rates. And that is why content writers, and, in turn, content writing as a career, are in demand.
SEO writing, simply put, is the process of creating, optimizing, and planning content in such a way that it ranks well on search engines.