6 Brand’s Best SEO Examples of 2022

Team Pepper
Posted on 15/03/225 min read
6 Brand’s Best SEO Examples of 2022
This article will go through some of the best SEO examples and good SEO website examples.

Table of Contents

  • 6 Best SEO Examples and Lessons for Marketers
  • Key Takeaways
  • Conclusion
  • FAQs

Before you begin learning from the best SEO examples, you must have a good strategy in place. SEO is the practice of assisting your website in ranking on Google and other search engines, which helps increase traffic, increase sales, and position you as a market leader. It’s crucial to rank for keywords, but it’s even more critical to ensure you’re reaching your customers at every point of the purchase process.

It’s critical to recognize that SEO isn’t something you can do half-heartedly; you must have a sound strategy in place before you begin. This post will go through some of the best SEO examples and good SEO website examples.

6 Best SEO Examples and Lessons for Marketers

1. Etsy

Content is always the king in SEO, and this adage is even more true now thanks to recent modifications. e-Commerce websites, like every other website, require a robust content strategy to attract targeted organic visitors.

In terms of substance, Etsy, a worldwide marketplace for selling handcrafted products, is unrivaled. It has a broader impact than SEO since it encourages folks to love this shopping site and return.


Content marketers frequently cover Etsy, and if you search for “Etsy content strategy,” you’ll come up with many results. It primarily consists of inspiring stories about Etsy’s merchants. Additionally, it gives coverage to the types of goods sold there. Whatever they write about brings the user under the spotlight, which in turn works for their customer retention and the content to go viral. Some experts believe their user-generated material is excellent, and they employ enticing hooks to guide viewers to deeper sites. This makes it one of the best SEO examples.

2. Rei

Rei is an excellent example of a fast-loading website. Websites with great product photos are one of the most important factors to drive sales to e-commerce sites. However, the use of excessive imagery tends to slow down these sites. 47% of users expect their page to load within a second or two, else they click away. This is where Rei, an outdoor gear brand, has done an amazing job. Their website load time is a mere 1.07 seconds. This is another important SEO strategy to consider to boost ROI.

3. Nike

Go to, and you’ll see a plethora of terms in use! “Must-have,” “trending,” and “new releases” are just the start of the celebration.

From the moment you go onto Nike’s homepage, you’ll be bombarded with their most recent offerings.

You can view not just the phrases but also photos immediately below them to stimulate your curiosity while you browse the site. This is among the best SEO examples, as just by looking at these photos is enough to get you curious about what the brand has to offer. But, what prompted this curiosity in the first place? They used certain buzzwords.

Even if you aren’t a garment company like Nike, you may learn a thing or two from their SEO strategies. Find the most popular keywords in your sector and use them all over your homepage.

4. Looka

Looka is a company that creates logos and brands using AI. Customers may tell Looka what colors, typefaces, and designs they choose, and the firm will take care of the rest.

Perhaps the most appealing feature is that customers can begin the process for free and see what kinds of ideas the program generates before investing any money. This is a very appealing possibility for many company owners who don’t want to spend on professional branding.


Looka’s tool was initially free, making it highly linkable since media and bloggers may share it with their audiences without fear of complaining about the price. Unsurprisingly, this strategy has improved the firm’s backlink profile significantly.

You want other respectable websites to connect to your company since Google will interpret this as a confidence vote in your credibility and reliability. This is a good SEO website example and usually indicates that the more high-quality connections your site receives, the higher it will rank.

5. Pepsi

Pepsi has long been regarded as an industry-leading example of developing a brand. To further equate consuming a Pepsi beverage with pleasant moments, their webpage features a H₁ that reads, “always be celebrating.”

Then there’s a H₃ that states “the official soft drink of the National Football League” on the same page. They are trying to attract Google users who search for “soft drink” and those who look for “national football league.” It’s all about the play on words. This is among good SEO examples. Find out what keywords your customers are looking for and figure out how to include them on your website.

6. Amazon

User-generated material, which is typically in the form of reviews and ratings, gives social signals to items and assists consumers in making more educated purchasing decisions. On an SEO level, user comments on retail sites mean more fresh content to describe the product, which is critical for an e-commerce site.

In practically every facet of e-commerce SEO, Amazon excels by a mile, and using user-generated content is no exception and is the best SEO website example. It’s not uncommon for a product to receive hundreds of reviews.


Key Takeaways

  • One of the most crucial marketing components is SEO. As a result, if you’re trying to advertise your blog or business, you’ll need to understand SEO’s rules and methods for SEO success. 
  • Marketers efficiently inform search engines what their website is about and why it should rank well in search engine results pages by employing technical, on-page, and off-page SEO methods.
  • SEO can help you acquire free targeted traffic from search engines if you have a website, blog, or online shop.
  • SEO is about more than just search engines; it also improves a site’s usability and customer experience.
  • e-Commerce projects require a robust content strategy to attract targeted organic visitors.
  • Analyzing the content and seeing what problems are being handled in your area might help you determine why visitors click on specific search results.
  • User-generated material gives social signals to items and assists consumers in making more educated purchasing decisions.


SEO works, regardless of the area or sector in which you operate. These best SEO examples should provide you with enough information to design successful tactics for increasing your organic search presence.


1. How does SEO help in improving website traffic?

Since SEO is the process of improving a website’s ranking so that it appears higher in organic search results, it aims to structure a website according to Google’s algorithm to attract an organic audience.

2. How does SEO help in capturing a particular market segment?

SEO is the practice of assisting your website in rising in rank on Google and other search engines, hence increasing traffic, increasing sales, and positioning you as a market leader.

3. Why is SEO important?

SEO is about more than just search engines; it also improves a site’s usability and customer experience. Customers trust search engines and having a website that appears in the top results for the terms the user is looking for boosts the website’s credibility.

4. What is the benefit of SEO?

SEO for the website can lead to long-term exponential growth. Businesses that invest in this have the potential to build trust and credibility with their customers, which makes this a pivotal part of their branding strategy.

5. What is SEO in simple terms?

SEO is an acronym for Search Engine Optimization. This is a set of practices that are made to improve the positioning and appearance of web pages in organic SERPs.