Linktree for the Passion Economy ft. Anthony Zaccaria | Pepper Spotlight Ep. 23
If you are a creator or a consumer, you have clicked on a link-in-the-bio on Instagram and seen a list of URLs, one below the others. This simple yet highly functional tool is called “LinkTree.” As the name suggests, it’s a single landing page that allows creators to post many links.
Or as the Co-Founder of Linktree, Mr. Anthony Zaccaria, explained it to us: “it’s your modern-day business card.” We recently had a chat with Zaccaria on Pepper Spotlight and asked him some questions on your behalf.
You can check out the whole episode at the link here:
Here’s are some of the highlights from this chat:
What Is Linktree?
Linketree started as a solution to a problem Anthony’s team faced with a client. The founders led a digital agency that managed creators from the entertainment industry.
Over time, they noticed Instagram changed its algorithm from chronological to random. This change means the words “link in bio” could change each time a post appeared.
To solve the problem, they created Linktree in just six hours. The prototype soon became popular and applied across use-cases like sports teams, charities, celebrities, and much more.
This moment was when their side hustle became a need-of-the-hour product called Linktree.
3 LinkTree Features You Probably Did Not Know
We at Pepper Content upgraded to the pro-version of LinkTree. This upgrade allows us to add an email-signup link right there without redirecting you to another page. We asked Anthony what other cool features make Linktree popular.
– Videos On Linktree also work the same way. The recent update of the app allows you to embed youtube-videos right there on the button. People can click the button and see the videos without a redirect.
– Store integration, With this feature, you can display up to six products from your store as icons. Users can directly click on them and reach the product page.
– Monetize With Linktree. Creators can connect their Linktree to a Paypal or Square account. This enables followers to send tips, subscriptions, or donations directly from the platform.
The Passion Fund
Have you heard of the Passion Economy? It’s not just a buzzword; it’s now a reality. The last five years have seen a massive digital transformation, accelerated by COVID-19. Anthony believes that “people turning passions into monetizable works” is the crux of the passion economy.
To further enable creators, Linkrree kickstarted “The Passion Fund.” It’s an initiative that rewards creators for their passion. Anyone can make a video entry and stand a chance to win $20,000.
If you are looking to turn your passion into the primary source of income, here are some factors that can set you apart from the pack according to The Passion Fund:
The ability to use your imagination is essential. Having a passion for something is redundant unless you can find a way to make the most from it. This growth must happen in as unique a way as possible.
Once you determine your passion, it’s about doing this differently and better than others. For this, you will have to discover new ways, create new paths and build a voice for yourself or your brand.
When being creative, it’s essential to stay true to your vision. This approach makes the journey personalized. It makes everything you do on your own and comprehends things in a new light.
4) Clear Vision
A sense of purpose and direction with what you do is critical. Start with a goal in mind and work as hard as you can till you reach it. Success only comes to those who chase their vision, not those who romanticize it.
This factor is essential for all creators. It’s about keeping up with the changes in the environment of work and personal life. You will constantly face moments with creative work that force you out of the regular path; you must adapt to what follows.
“Focus on your passion for a while, without worrying about your paycheque,” said Anthony. And I can bet many of you are looking to jump on such a chance.
Trends In the content space
As someone who works with many creators, Anthony is the ideal person to share some of the must-watch trends in the creator economy.
Firstly, he noticed that monetization makes a significant difference. Platforms like Substack are proof that people are willing to pay for content. And this trend is here to stay.
Secondly, Linktree does not believe in selling user data. They find that the data given back to the creator can do more for the community.
Lastly, social media is going to become the direct line of communication to the user. Creators cannot ignore the power of any platform.
We dug deeper into the story of Linktree, social media trends, and what changes the creators’ world will see in the years to come.
To know more about the creator market and check out the episode of the Pepper Spotlight podcast. It sure is a goldmine of information for creators and brand-builders alike.