All About SEO and Schema Markup

Team Pepper
Posted on 10/03/235 min read
All About SEO and Schema Markup
Schema markup is nothing but structured data that helps search engines like Google and Bing comprehend your web pages better. This blog explains further.

You are probably already aware of the significance of SEO on your website. But, if you want to give your content the extra edge, finding effective SEO strategies to keep up with the competition may not be easy. 

One of the easiest ways to improve search rankings is by implementing schema markup. When you add this structured data, search engines like Google and Bing can better understand your content. Schema markup SEO enables search engines to create rich snippets to make your content valuable to your target audience.

This post is all about the schema markup tool, and this overview will show you easy methods of implementing a schema markup checker to find out how easy rich snippet testing can be.

What is Schema Markup?

Schema markup is nothing but structured data helping search engines like Google and Bing comprehend your web pages better. When Google’s spiders crawl a particular page in your website, they keep analyzing the data to ensure that the content within is found by searchers looking for something similar, conveying that it has the required information.

If you have entrusted your website design to a professional, visitors will learn about it quickly. But, it is not that easy for search engines to understand what your website is all about. In comes your schema markup tool in the form of structured data by giving them context that allows them to analyze and understand what the various sections of your web page convey and how relevant they are to your users.

Let’s take the example of an upcoming seminar your brand is conducting as an event. The schema markup tool has a feature called “Event” that can help make your web page relevant by using properties like “location” and “price” and the event start date and tagging such details regarding the event. It allows search engines to view and display the event details in specific search results.

Some other properties include:

  • Creative works
  • Person
  • Organization
  • Product
  • Place

There are several properties to choose from. While most are generic, some are specific and can easily be found and displayed in search results.

The Significance of Schema Markup for SEO

One of the best ways to bolster SEO for your website is to add schema markup to its HTML. Using structured data effectively helps improve your web pages’ display in search engines.

As mentioned earlier, when you use structured data, it enables Google to create rich snippets for the content on your site. Structured data shows the summary of your web page on Google’s SERPs.

For example, let’s suppose you have written an apple pie recipe. You can optimize this recipe with schema markup, and the recipe page search result will feature photos of the apple pie, the ingredients, and the cooking time.



People can view rich snippets when viewing the information about the apple pie. It lists the cooking time, ingredients, and calorific value. Such additional information makes your search results exciting to your target audience. You may get more clicks on the pages leading to the description by comparing rich snippets with a regular entry. Marking your web pages with structured data helps increase visibility and click-throughs to the content.

Then you have the knowledge panel – summarized information appearing alongside any search result.

Extensive information about this panel helps make your content unique compared to thousands of search results from any query. It is crucial to driving more organic traffic to your website. Using schema markup need not mean that your content can be featured in the same way, but the odds are certainly in your favor.

Simply put, schema markup helps improve your performance in search results. Seeing more detailed information on your page gives your prospects the confidence to click through, leading to improved views, engagement, and conversions.


Two Methods to Implement Schema Markup on your Website

1. Use the Structured Data Markup Generator

One of the best ways to implement schema markup on your website is to use the Structured Data Markup Helper. This tool is a Google product and is the best schema markup tool to maximize search results on Google. It is user-friendly, and beginners find it easy to use. You don’t have to take the trouble of embedding structured data on your website; instead, you can use this versatile tool from Google for visually marking up pages and downloading HTML code.

2. Use Yoast SEO

The Yoast SEO plugin is one of the most versatile schema markup tools that lets you effortlessly implement structured data on your website. All you need to do is edit your current settings and add custom blocks to get the perfect structured data from the plugin.

Installing and activating the Yoast SEO plugin on your website is the first step. The next step is configuring your search appearance settings. You may set up your Yoast account as an individual or a corporation. The plugin will match structured data to suit websites owned by individuals and companies. You can complete the process by filling out the information under “social settings.” And as the name suggests, this information will appear whenever you share a link to your website on Facebook, LinkedIn, Instagram, or Twitter.


As you keep creating posts and web pages, you can view the Yoast SEO settings at the bottom of your web pages. Clicking on the Schema tab lets you change the page and article type. For instance, if you are preparing an FAQ section on your web page, or a how-to guide, you can use Yoast structured data blocks to complete the task. All you need to do is add the blocks filled out with relevant details from your content.

A Quick Summary 

The above points can help you drive more traffic to your website by making the content engaging and valuable. Prospects will likely click on your web page content, believing it has relevant information. Schema markup helps enhance SEO and drives more organic traffic to your site.


1. Is Schema Markup of any help to SEO?

Schema Markup is an essential part of SEO as it informs the search engines like Google and Bing what the content on your website is trying to convey on a specific web page. It helps in converting unstructured data into structured data. Adding Schema Markup to your website helps Google’s spiders crawl better, helps in enhancing your website’s ranking considerably, and considers other rich snippets and SEO best practices.

2. How does Schema Markup help with the ranking factor?

Schema Markup may not be directly responsible for improving your site’s ranking factor on search engines. However, it helps in drawing search results that look different or unique. Moreover, when the data on your website is structured, it helps search engines crawl your web pages quickly, resulting in better search visibility and ranking.

3. How exactly does Schema Markup work?

Schema Markup plays a significant role in informing the search engine precisely what the content on your website is trying to convey. Also known as structured data, it is the language search engines use to read and comprehend the content present on your web pages. The language here means semantic vocabulary or code enabling search engines to categorize the content on your web pages while qualifying its character.

4. How does Schema Markup help create rich snippets?

Schema Markup is the scheme of things in SEO, as it helps your website stand out distinctly when compared to your SEO competitors. Once you add Schema Markup to your web page, it creates an enhanced description, also known as rich snippets that appear in search results. Schema Markup provides context to your web page, which may otherwise be ambiguous and go unnoticed. Rich snippets can make your web pages appear prominently in SERPs.