Content writing is not a cakewalk. You have to constantly come up with new ideas and blog topics that will resonate with your target audiences. You cannot be formulaic when it comes to content writing because blogging about the same topic can get monotonous and create apathy among your readers. You need to constantly reinvent yourself and be on the lookout for interesting themes and hot takes on which you can give your own two cents. But this is easier said than done.
No one can escape a writer’s block, not even a seasoned content writing expert. Which is why, we have come up with a list of 20 great topic ideas so that your content writing well never runs dry. Let’s dive in:
In this age of misinformation and fake news, being the source of truth can score you a lot of brownie points with your readers. Debunking myths and fact-checking is a great way to add value to your readers’ life. For instance, if your niche is content marketing, you can bust content marketing myths and win the goodwill of your audience.
2. Tips And Tricks
Tips and tricks are probably as old as the content writing industry itself because someone will always need a quicker way to do things – be it cracking Facebook ads or baking delicious cakes. This is an evergreen content type because no industry is static, so you can publish new tips and tricks EVERY year depending on the changing trends and paradigm shifts in your space.
Laundry lists are extremely popular and one of the most easy-to-consume content types out there (heck, even this blog is one). It sets the reader’s expectations about exactly what they will be getting from the article and gives them multiple options to consider. Like this one – Top 10 Content Writing Courses in India 2021 [Updated]
What better topic to write about than one that is already in the news. Trends make for great reading because people are already talking about it so you’ve already crossed that initial interest barrier. Here is how you can spot upcoming trends and stay relevant – 8 Ways to Find Trending Topics and Keywords
5. Hacks And Trade Secrets
You might think this is the same as ‘tips and tricks’ and you wouldn’t be way off the mark. Hacks or trade secrets are helpful pointers you get from someone who has deep domain expertise in the field. For example, you can invite experts to share their opinions and insights on a particular topic and compile it into a comprehensive blog
A year-in-review for a particular niche is a great way to summarize the top happenings of the last year and prepare your readers on what to expect in the coming year. Mary Meeker’s annual ‘State of the internet’ report is a great example of year-end summaries done right.
7. A vs B vs C
Being confused between multiple choices is more commonplace than you think. Which is why, comparison posts are one of the most sought-after ways to address readers’ dilemma. You can do an honest comparison of your service vis-a-vis competitors. Not only is this great for SEO but it also solves customer queries elegantly.
As a brand, you should publish numerous how-to guides, giving your customers step-by-step assistance on how to use specific features. This is a great content format because it tackles customers’ search intent directly; no beating around the bush, a straightforward tutorial on how to get the job done.
Troubleshooting guides are an SEO marketer’s dream because they almost always guarantee high click-throughs. People face a problem and are actively looking for a solution to that problem. So if you include both in the title of your blog, it is a surefire way of racking up a lot of views – [Fix] Windows 10 Does Not Show Available Wi-Fi Networks (SSID)
Craft an in-depth article reviewing the different tools that might be used in your industry or for a particular use-case, for example – 33 Best Email Tracking Softwares & Tools To Use in 2021. This is a helpful, impartial content format that is not overtly promotional but can supercharge your product discovery.
11. Industry News
Provide opinion pieces and hot takes to your readers about major highlights in your industry. M.G Siegler provides illuminating commentary on tech, business news, and culture through his publication – 500ish
People love to read and discuss contrarian viewpoints. If you have an idea or opinion that polarises people or forces them to take a side, it can create a buzz in your community. Jason Fried is a master of this format, triggering conversations about unpopular opinions and unconventional concepts.
If you’re good at something…blog about it. People love to read about entrepreneurial journeys (the good and the bad), or how someone reached the top of the pyramid. So once you do, don’t hesitate to condense all the wisdom that you gained and the bittersweet experiences into an engaging blog / blog series.
14. SEO Content
Let your users tell you what to write about. Check Google Webmaster Tools to understand what search terms are redirecting to your website and create content pieces around them. Focus on both, long-tail as well as short-tail keywords. Here is Everything You Need to Know About Keyword Research for Content Marketing
15. Repurpose Content
Rehashing existing content is an effective way to widen the coverage of your most popular pieces. You can turn blogs into infographics, videos, and Slideshares to introduce your content to new audiences and maximize its reach. Here’s a primer on content republishing best practices – The Ultimate Guide to Repurposing Content – The Buffer blog
16. Season’s Greetings
Run promotional campaigns on special days of the year like Christmas, Diwali, Valentine’s Day, April Fool’s, and more. Organize contests, host giveaways and describe the terms and rules of each through your blog. Publish the list of winners once the promotion ends.
Readers love to know more about the people behind the corporate entity, key figures who are running the show. Conduct an informal tete-a-tete with members of your team, say on the occasion of Women’s Day or talk about the work culture and working styles. It humanizes your brand and makes you more approachable.
18. Case Studies
Case studies are an excellent method to put your best foot forward. Through case studies, you can exhibit brand reliability and win the trust of your prospective customers. It’s a brilliant lead conversion tactic as leads can put themselves in the shoes of your existing customers and relate to the problem better.
Not all blog topics need to be serious. You can mix it up by writing a satirical piece or do a humorous version on a boring cliche. Sarah Cooper’s hilarious article on 10 Tricks to Appear Smart During Meetings is a clever example on how you can keep the theme light and breezy and establish a fun relationship with your audience
20. Guest Posts
If you’ve exhausted all the above outlets and you’ve reached your creative limits, outsource your content writing to reputable bloggers in your space. They might offer fresh takes and unbiased thoughts on topics that matter.
We hope this comprehensive guide has removed the creative rust and whirred the wheels of your mind into action. So the next time you suffer from writing paralysis, come back to this blog for your dose of content writing inspiration.