As a business owner, you need to advertise and market your venture to attract new customers, keep your existing customers engaged and boost growth. To achieve these, you will require innovative marketing techniques that are practical and simple to execute. One of the best methods to achieve these business goals is to bring in content marketing, which can give you a high return on your investment.
Compelling content is the foundation for any marketing effort. Ongoing studies reveal that 80% of individuals like to find out about an organization through various forms of content on the internet. Content writing could involve anything, such as online blogs, website pages, landing pages, social media posts, newsletters, and email marketing.
Why is Content Writing Important for a Business?
An elegantly composed content piece will attract more web traffic; these leads will share this piece of content on social media, which will eventually help bring in more customers for you. Also, great copywriting on a business landing page and other kinds of incredible web content will be the deciding factor for a person to select your products or services.
Through such content, you can ensure that all your previous clients keep coming back to you for your products and services.
Why Should Anyone Hire a Content Writer?
Simply put, content writing is a complex process, and not everyone can write good content. As a business person, hiring a content writer can reduce your stress of doing everything by yourself.
Excellent content writers prompt better leads for your business and improve the online visibility of your products or services.
In fact, a content writer plays a vital role in generating leads and keeping them engaged. If you hire a writer who does not create good content, you won’t get a good return on your investment. Therefore, you need to know how to hire the best content writer for the job.
10 Important Tips You Must Follow
1. Skill level
One of the most important factors to consider is a content writer’s skill level. It is very easy to find out the skill level by requesting writing samples. In any case, don’t simply ask them for just any sample; give them a topic related to your business. A good content writer will deliver the right content that fits perfectly in your marketing strategy.
There are plenty of online tools to judge content in terms of spelling, grammar, and readability. One of the best tools is the Hemingway App that will help you judge the samples.
2. Experience level
Another factor that accompanies skill level is the experience level of a writer. An author may have loads of experience when it comes to writing blogs, but he or she may have little or no experience with regard to a sales pitch or a landing page. Similarly, the writer may not be familiar with your domain at all.
Taking samples related to what you would expect from the writer helps you identify the best writer for the job. Also, make sure to put all requirements in the job description so that the right applicants apply for the job.
3. Knowledge of your business and the industry
When hiring an individual for a content writer’s post, it is important to make sure that they know everything about the industry that your business operates in. There is no point in hiring an individual who does not know the various terms and jargon used in the industry.
In some sectors, such as insurance or finance, putting out wrong information can be counterproductive to your business and lead to lawsuits. Therefore, a writer needs to have prior knowledge about your company’s products and services.
4. Energy level
Have somebody in your team who is sufficiently amped up for your venture! They should like your services or products and want to take your business further. Your author will be an essential component of your group, so enthusiasm counts.
You are bound to get incredible content from somebody passionate about writing and the services or products you offer. The best way to measure their energy level is to set up a call or an in-person meeting, and you will learn a lot through their body language and how they respond to your questions.
5. Costs involved
If cost is a factor for your business, remember that you should pay more for truly qualified and experienced content writers. It is really simple; you get what you pay for. If your content requires more technical skills, then a writer may charge you more, whereas if the content you are looking for is on general topics, you can bargain.
On various websites for freelancers, such as Fiverr, you can get a rough estimate of how much a writer could ask for a blog post. Based on that estimate, you can pitch to a writer. Ensure that you do not overpay, as you will see the return on your investment after a few years.
6. Turnaround time
One of the best qualities of a good content writer is the turnaround time. Any writer who can deliver good quality articles within a few days should always be preferred over writers who take a week to give one piece of content.
When you define a set of responsibilities for your content writer, make sure to incorporate turnaround time. The best way is to make an editorial calendar with all details regarding the timeline of an article. Make sure that the content writer understands the time frame that is required of them.
7. Rework policy
If you choose to work with a specific writer, always make sure that you enquire about his or her rework policy. The most experienced writers will charge for changes, except when they make some mistakes or do not follow the guidelines. Ensure that you agree on such terms before you begin assigning work.
A content writer’s portfolio will give you a better representation of the writer’s writing style. It will also help you judge the experience level of a writer. A portfolio will help you understand the writing tone and style that you need to suit your brand.
If there is a good match, then the writer will be perfect for your brand.
Before finalizing the final candidate, make sure that you read a few reviews left on a website or portfolio. You can also contact their past clients and get some information on their work ethics. If they are even fairly experienced, they will have references. You can generally ask the content writer for some references and check the writer’s work on websites.
When you contact the references, the first question you need to ask them is whether they would hire the writer once more. If they say yes, that is a good sign.
10. Knowledge of SEO
You don’t generally require a content writer with a thorough grasp of SEO’s complexities, except when you’re hiring a content writer for writing blog posts. In such a case, it is essential to hire a content writer who knows the essentials of utilizing various keywords in articles.
Writers should know how to create eye-catching content for the web with shorter sentences and proper formatting.
Their content should also be of high quality and SEO-compatible to get a high rank on search engines – it should always be within the first five links.
Now that you have read the article, you may feel confident about hiring a suitable content writer for your business. Follow the tips provided in this article to hire the best. It seems like hiring a good content writer is as much hard work as writing good content.