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Set SMART Goals For Every Piece of Content You Create

Define a purpose and track your content plan to a T as you move along the content marketing funnel.

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The SMART criteria - Specific, Measurable, Achievable, Relevant, and Time-Bound - is not just limited to project or personnel management. SMART goal planning is the perfect tool for establishing a content strategy that will yield measurable results. 

When you answer questions like:

  • What outcome are you looking for from your content strategy?

  • What are the most important metrics to track your performance?

  • How will your content goals align with your overall marketing goals?  

Only then can you achieve a measurable outcome from your content strategy and this template will help you do just that in a few short and clearly-defined steps. 

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