Set SMART Goals For Every Piece of Content You Create
Define a purpose and track your content plan to a T as you move along the content marketing funnel.
The SMART criteria - Specific, Measurable, Achievable, Relevant, and Time-Bound - is not just limited to project or personnel management. SMART goal planning is the perfect tool for establishing a content strategy that will yield measurable results.
When you answer questions like:
What outcome are you looking for from your content strategy?
What are the most important metrics to track your performance?
How will your content goals align with your overall marketing goals?
Only then can you achieve a measurable outcome from your content strategy and this template will help you do just that in a few short and clearly-defined steps.