There’s more to content marketing than scale

Create content that generates results. Use Pepper’s platform to optimize new and existing content at scale. Pepper powers the end-to-end content marketing process, from strategy to analytics.

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Pepper vs Writer: A Detailed Guide

Here’s a summary and comparison between Pepper and Jasper based on content marketing features.

Features

Privacy assurance

GDPR compliant.

Comply with SOC 2 Type II, PCI-DSS, HIPAA, GDPR, and Privacy Shield.

AI models used

Smart switching between the models i.e. Open AI, Llama, and Anthropic depending on the use case.

Palmyra

Traffic growth essentials

Yes, supports everything from SEO strategy to SEO analytics.

Not present.

Ready-made templates

Yes, pre-set templates with brand personalization are available with capabilities to create customized prompts and templates.

Yes, pre-set templates are available.

AI Finetuning for Brand Voice & Style

Yes, allows you to add brand details to create personalized content with prompts or the chat assistant. Pepper can write based on the content added as a knowledge base.

Yes, allows you to style guide specifications and brand voice guidelines with the ability to write content based on data sources.

Content Editor

Yes, the AI-powered content editor can generate text content, and SEO blog drafts along with AI chat assistance. Also provides content grade, SEO writing assistance, Unsplash, and WordPress integrations.

Yes, the AI-powered content editor can generate text content based on some templated prompts and quick actions and gives a content grade.

Grammar and Quality Check

Yes, Grammarly integration + content grading system; with a human QC layer.

Yes, spelling and grammar checks are available on the editor.

Plagiarism Check

Yes, native integration with Copyscape.

Yes, plagiarism checks are available.

Workflows and Collaboration

Yes, supports project management with a team (both internal and external) dashboard, project planning calendar, and task management workflows.

Workflows are not available. Allows you to add team members.

RAG

Yes. allows you to import a Knowledge Base across all formats.

Yes, allows integration of data sources via Knowledge Graph.

CMS Integration

Yes, has native integration with WordPress, and Shopify, and supports other CMS integrations.

Uses Knowledge Graph to connect to the business data sources for accurate outputs and insights.

Performance metrics

Yes, shows dollar value of content; traffic, top keywords, pages, optimization insights; and integrations with GA/GSC

Not present.

Audit & enhance

Yes, automatically identifies webpages with higher traffic potential using historical traffic data through GA/GSC integration and provides a step-by-step guide to optimize content.

Not present

Guided start

Yes, offers a free training program as part of the onboarding process. Offers a library of detailed help articles, use case guides, and tutorial videos.

Yes, has a dedicated help center with articles and guides.

Sample access

Offers a free training program for users and teams and a seamless onboarding process. Provides a library of detailed help articles, use case guides and tutorial videos are available.

Has a dedicated help center with the resources to traverse the platform in the form of articles and guides.

Content creation is just one piece of the puzzle

Data-driven SEO strategy

Craft a robust SEO plan by pinpointing the right categories, themes, topics, and keyword recommendations tailored to your website data.

Content refresh capabilities

Optimize your existing content to its full potential. Identify high-potential pages and follow a step-by-step guide for seamless content optimization.

Content ROI and performance

Measure the ROI (in dollars) of your organic content and effortlessly track your website’s content performance.

Is Pepper the right platform for you?

Pepper is the ideal platform for you if:

You're a marketer in a growing mid-size or enterprise organization aiming to boost revenue through content marketing.
Web search as a channel is a key focus for you.
You're keen on incorporating AI into your content marketing to enhance efficiency and scalability.

Consider exploring other tools if: