Content marketing doesn’t have to be tedious

For enterprises ready to embrace SEO without the hassle, Pepper is your user-friendly solution. Use Pepper’s AI-powered platform to create a data-driven strategy, optimize content, and measure ROI.

Book a Demo

Pepper vs Optimizely: A Detailed Guide

Here’s a summary and comparison between Pepper and Optimizely based on content marketing features.

Features

Keyword Research

Yes, recommends keyword opportunities using AI and audience data, and connects with GA & GSC to show SEO opportunities.

Yes, recommends and allows users to search for relevant keywords. Does not rank existing keywords.

Topic Research

Yes, recommends content categories and topics with primary & secondary keywords using AI and competitor data.

No, only allows users to search relevant topics. Explores licensed content.

Competitor Insights

Not available

Available

Keyword position tracking

Yes, automated via GSC integration.

Yes, compares keyword rank with competitors.

Social and Paid Search Terms

Not available

Recommends keywords based on social shares.

Backlink Analysis

Not available

SEO Guidelines

Shows advanced content intelligence at the topic level including outline, keywords and terms, content length, readability, FAQs, and more.

Not available

Content Editor

Full-featured with SEO and AI writing assistant.

Basic editor for manual content creation

AI Writing Assistant

Yes, native AI assistant with pre-set prompts and quick actions custom-trained at the company level.

AI assistant optimized for recommendations, not content creation.

Grammar and Plagiarism

Yes, in-built grammar checker via Grammarly and a plagiarism checker via Copyscape.

Not available

Workflows and Collaboration

Yes, supports status, assignee, and workflows for task management.

Yes, a full content management system with workflow, campaign, and asset management capabilities.

CMS integrations

Yes, integrates with any CMS using Webhooks.

Yes, CMS and social publishing integrations with editing and live preview support.

Editorial Calendar

Not available

Yes, a fully functional content calendar for planning, tracking, and scheduling.

Website Content Audit

Yes, identifies web pages with high traffic potential using GA/GSC data.

Not available

Content Gap Report

Yes, provides a step-by-step guide to optimize content from top-performing pages.

Not available

Performance metrics

Yes, tracks organic content value (in dollars), traffic, top-ranking keywords, and pages with optimization insights via GA & GSC.

Tracks and analyses content performance. Integrates with Salesforce and Marketo for tangible business impact insights.

Guided start

Yes, offers a free training program as part of the onboarding process, and offers a library of detailed help articles, use case guides, and tutorial videos.

Yes, offers an intensive training and onboarding program with a tutorial video library and video demos.

Content solutions

Yes, the marketplace offers on-demand access to 100,000+ industry experts.

Not available

Sample access

Available

Cost overview

Starts at $10,000.

Free version available, paid plans from $79/month.