Table of Contents
- Essential Components of Writing Product Descriptions
- 8 Types of Product Descriptions With Examples
- Key Takeaways
A product description is a salesperson that works 24/7, 365 days a year. Product descriptions convince the customer to buy (or not to buy) your product. If you can’t get it right, your customer will leave and never return.
Some sellers may not realize the full extent of the product description’s potential. When prospective customers scroll through dozens of pages, looking for that perfect product to buy, your product description must stand out from the rest.
While some of this can be attributed to striking images and eye-catching titles, you must include effective content in this online sales pitch. Right words used at the right time can make or break a sale. However, writing product descriptions can be daunting.
So, what should an ideal product description look like? Here are a few tips on writing product descriptions that will sell.
Essential Components of Writing Product Descriptions
1. Understand the product
An essential thing to write a compelling product description is understanding the product thoroughly. Highlight your product in the best possible way in the headline. For example, if you are writing a product description for a coffee, the title should be something on the lines of ‘perfectly brewed coffee’. As you understand the product, you will be able to single down on the qualities that should be highlighted first and foremost.
2. Highlight the product’s benefits
Just below the title, you should put the benefits of the product in order to attract the customers. Details about the product and how it can help people save their time, money, efforts, or how it can make them feel better are important. To attract the reader, it is recommended to highlight these benefits in bullet points and brand colors, fonts, and dimensions.
3. Using pictures/videos/graphics for descriptions
People believe in what they see. This phrase goes so well with basically everything, especially customers. Your customers will believe in what they see, so gain their trust by showcasing your product’s pictures, videos, and graphics along with its testimonials.
We are all humans, and we believe in what others say. So to make your product descriptions more eye-catching, insert reviews of your past customers to make them more authentic and trustworthy.
5. Emotional connect
Needless to say, humans connect better when emotions are involved. Try to add as many emotional triggers and words as possible to your product description to connect them with your product which will eventually lead to more sales.
Not just this; instead of sticking to one type of product description, you should experiment with many types and see what works for you. Here is a brief discussion on eight types of product descriptions with examples. Choose what suits your product the most and try it next.
8 Types of Product Descriptions Along With Examples
Here are 8 examples of product descriptions that worked wonders for the mentioned brands:
1. Focusing on your target audience
The top way to excel while writing product descriptions is by focusing on your target audience. Your product descriptions will be vague if you don’t keep your target audience in mind. An ideal one should always address their target audience first.
Here’s an example showing how a great product description should target their audience and intrigue them to skim further:
2. Use shorter paragraphs
Using short paragraphs not just does wonders to blog posts but also for product descriptions. Wondering how? Shorter paragraphs help with better readability. People often get bored when they read longer paragraphs, and to retain their attention, it is necessary to write to the point.
Most of the time, people only read the first two lines and decide. So how to compel them to buy your product? Keep sentences and paragraphs short, just how Firebox has managed to do below.
3. Talk like a friend
Another great way to write a product description is to adopt a friendly tone. How often do we see product descriptions that start like heya, wassup, how cool, and stuff. Rarely right? But now is the time to teach this jargon even if they do not sound professional as it connects more with the customers and they feel as if they are talking to their friends.
Here is a product description writing example on the same line:
4. Highlighting the benefits
People aren’t interested in what you are selling but in the benefits. Whatever type of product description you go with, in the end, comes down to one thing: product benefits. Highlighting them would solve almost all your problems.
Here’s a great example by Nike on the same lines:
5. Use persuasive words
Check this here it is vs. wow, here it is. What do you prefer? The second one. Why? Because it is more persuasive. The same goes for product descriptions. To make them more effective, use persuasive words, as you can see in the product description sample below:
6. Add a little bit of humor
Humor stays in the reader’s mind forever. Adding humor to your product descriptions makes it memorable, interesting, and convertible. By adding humor, you can also increase your chances of sales.
Here’s a good example of it:
7. Avoid fancy words
You are trying to sell something, so keep the words extremely simple and avoid fancy words and jargon that people don’t understand.
Here’s how Amazon makes descriptions simple and to the point:
8. Involve some sass
The best way to make a product description memorable is to add a little bit of sass in a few cases. It might be a little tough for you to add sarcasm with a pinch of salt, but if you do it, you will be unstoppable. It is unique and impeccable.
A great example on the same lines:
- Product descriptions are the best way to sell your product.
- And the key to it is to write compelling product descriptions.
- Add a little bit of humor and sass to it.
- Use simple words and not fancy words.
- Focus on your target audience.
- Keep sentences shorter and to the point.
- Use persuasive language.
- Add social proof.
- Add emotions to your product description.
When you’re first starting out, it’s easy to overlook product descriptions. The initial costs can be daunting, and it’s easy to think that customers will buy your products no matter what you say about them.
But product descriptions don’t just describe products; they can also compel customers to make a purchase. If you choose the right words, vocabulary, or images to include on your product page, you may find that even the most skeptical of customers are compelled to make a purchase.
You must choose the right words to use in your description, as this will be the first thing that potential customers read about your product. It should be written so that it will compel them to buy – not only because it will answer their questions and dispel any concerns they may have about buying your product, but also because it will paint an accurate picture of the item being sold.
The product description needs to be well-written, clear, and concise while also being detailed enough so that the reader will feel confident in purchasing without needing to ask any questions or otherwise contact you for clarification. While you don’t want to overstate what your product can do or mislead customers into thinking it does more than it does, you also don’t want to understate its capabilities or sell it short. The key is to find a balance.
There are different types of product descriptions with examples that you can find. And in this article, there are a few tactics that you can try and make your product descriptions work like magic.
A well-written and informative product description makes your website more attractive to potential customers and helps to generate more sales leads. It provides an opportunity to explain how your product or service works and demonstrate its functionality and benefits.
One size doesn’t fit all. This is the main goal behind it. There is no fixed rule to this. However, they should include the benefits, price, features, and everything to attract customers.
With SEO, search engines will rank your page better, which will attract more customers. Adding keywords in your product description will help it rank better and gain more attraction.
Your product description should highlight these four things:
1. Product’s benefits
2. Product’s features
3. Product’s price range
4. Product’s usage
Five things to keep in mind while writing product descriptions are:
1. Keep it simple
2. Add emotions to it
3. Keep the headline catchy
4. Add your keywords
5. Use persuasive language