Tips to Use Google Analytics Checker to Verify the GA Tracking Code

Team Pepper
Posted on 25/04/235 min read
Tips to Use Google Analytics Checker to Verify the GA Tracking Code
A Google Analytics Checker is the best way to fix tracking issues with your Google Analytics tracking code. Read on to learn how to use it most efficiently.

Google Analytics (GA) is an incredibly powerful web analytics tool that provides businesses with valuable customer insights, which can help improve their performance. It analyzes website traffic, user behavior, and marketing campaign effectiveness, among others.

Google Analytics collects data through a tracking code installed on website pages. It sends that data to Google’s servers for analysis. The tool provides a range of features, such as

  • Real-time data tracking,
  • Audience segmentation,
  • Custom reporting. 


For businesses of all sizes, a Google Analytics checker is a crucial tool to check whether your Google Analytics is working correctly. It can help drive ultimate success in the online marketplace.

5 Ways To Use the Google Analytics Checker

Some users find it challenging to configure GA properly on their websites. Sometimes, GA itself might face a lag or an internal issue and its malfunctioning can throw off an entire campaign. You won’t be able to gather the relevant data and analyze it.

There are many methods, including a Google Analytics code checker or Gtag Checker to help you determine whether GA is working properly across all your domains. Here’s what to do if you think your GA isn’t functioning.

1. Check for the tracking code

The first thing to do is to look for the GA tracking code. These codes are available on website pages. You can view the page source code and search for the tracking code, starting with ‘UA-’. If the code is present, Google Analytics is likely working.


2. Use the Google Analytics debugger

The Google Analytics debugger lets you check if the tracking code is firing. When you open the debugger, it will display a log of all the tracking requests sent to Google Analytics. If there are no errors or warnings, the tracking code is working properly. It is advisable to use a Gtag checker for debugging analysis. 

3. Check real-time data

Real-time data in the Google Analytics code checker helps you see visitor activity on the website. If you can see real-time data, it means that the tracking code is installed correctly. Thus, data is being sent to Google Analytics.

4. Test conversions

Conversions are one of the key metrics that the Google Analytics checker tracks. It is suitable for testing conversions to check if Google Analytics is working. Create a test conversion, such as a form submission or product purchase.

You can also check if the conversion is tracked in Google Analytics. If the conversion is followed, it means that Google Analytics is working.

5. Check for data discrepancies

Finally, you can check for data discrepancies in Google Analytics through Google Analytics Checker. Compare the data in Google Analytics to other sources of data. It may include server logs or another web analytics tool.

If the data matches up, it indicates that Google Analytics is working correctly. However, if there are discrepancies, it may indicate a problem with the tracking code. It may have configuration across the performance of Analytics.

How Google Analytics Works and Why It’s Essential For Your Business

Google Analytics tracks traffic. It works by adding a small code snippet to the website that collects data on visitor behavior. This data is sent to Google’s servers, where it is processed. Then it is made available to the website owner through a dashboard. You can also check for keyword ranking in Google Analytics, which is crucial for your business. 


The data collected by Google Analytics includes information on the number of visitors. It also has information on where they are coming from and the pages they are visiting. It can also inform you about how long they stay on the website. It provides an understanding of visitor demographics, including age, gender, and interests.

Additionally, Google Analytics tracks website conversions. This may include form submissions or product purchases. Thus, website owners can measure the effectiveness of their marketing campaigns.

There are several reasons Google Analytics is vital for businesses. They are as follows: 

1. Understanding your audience

By tracking website visitor behavior, Google Analytics provides valuable insights into your online audience. This information can be used to tailor your marketing campaigns and website content. It helps to meet the needs and interests of your target audience.

You can make informed data-driven decisions about website optimization and marketing strategies by tracking and examining data from website visitors.

2. Measuring success

Google Analytics allows you to track the performance of your marketing campaigns. By measuring website traffic, you can know which campaigns are effective. Therefore, you can make data-driven decisions to improve your marketing efforts. This will ensure you maximize your online presence and increase conversions.

3. Improving user experience

By analyzing user behavior, you can identify areas where users may be struggling. This information can be used to improve the user experience and increase engagement on your website.

4. Identifying opportunities

Google Analytics can help you identify opportunities for growth and expansion. By analyzing website traffic and user behavior, you can identify new markets. This helps to develop new products or services to meet the needs of a new target audience.

5. Maximizing ROI

GA helps you determine the best marketing channels that bring in maximum revenue. You can also identify areas where you may be wasting resources or not seeing a return on investment (ROI). This information can be used to optimize your marketing efforts and create a profitable advertisement strategy with fruitful social engagement.

Wrapping Up

Using a Google Analytics checker tool to verify if the GA tracking code is working is a quick and easy way to ensure your website properly tracks data. With just a few clicks, you can determine whether or not the tracking code is installed correctly. It also determines data collection. This can save you time and effort in troubleshooting any issues.

It’s essential to regularly check that your Google Analytics tracking code is functioning. This is to ensure that you’re getting accurate and valuable data. It helps to make informed decisions about your website and marketing strategies. You can use a Google Analytics test tool to determine the performance.

With accurate data and insights, you can make data-driven decisions. This will help you – as a business – thrive in the competitive digital marketplace.


1. What is Google Analytics used for?

Google Analytics tracks and analyzes website traffic, user behavior, and website performance. It provides valuable insights into audience demographics, website engagement, and marketing campaign effectiveness.

2. How do I set up Google Analytics on my website?

To set up Google Analytics on your website, you must create a Google Analytics account. After that, add the tracking code to your website’s pages. The tracking code is a small snippet that sends data to Google Analytics.

3. Is Google Analytics free?

Yes, Google Analytics is free to use for most businesses. However, there are some premium features. E-commerce tracking requires a paid subscription to Google Analytics 360.

4. How do I know if Google Analytics tracks my website?

You can check for the tracking code on the website’s pages. Use the Google Analytics debugger and Google Analytics checker to review real-time data. Then, test conversions, and check for data discrepancies.

5. What is the difference between Google Analytics and Search Console?

Google Analytics is a web analytics tool that provides insights into website traffic. Google Search Console provides information on website performance in search results. It also allows you to check for keyword rankings in Google Analytics and search queries. While both tools offer valuable information, they serve different purposes. They are used for different types of analyses.