The Importance of Content Management in 2023

Team Pepper
Posted on 18/05/235 min read
The Importance of Content Management in 2023
We take a look at the importance of content management systems and the 5 best CMS available for content maintenance and e-commerce growth.

If your day-to-day job deals with content, then you must have heard of WordPress, Hubspot, and WooCommerce. Curating content is one of the best ways to keep your customers up-to-date with your product launches. However, due to constant updates and adding new content, all of this information must be stored in one place. This is where content management systems come into play.

This blog tells you all you need to know about the importance of content management systems in your business growth. 

The content management system market is expected to touch the $30 billion mark by 2028. That’s an annual growth rate of 14.3% between 2021 to 2028. A functional, versatile CMS is a must to manage a huge amount of content in a fast-paced, competitive environment.

What is a Content Management System?

A CMS system enables you to publish, store, and modify all your content on a website. The interface allows you to create, edit, collaborate, and publish content from scratch. Further, you can manage and republish content once it has been created in the graphical user interface (GUI).

Coding your web page requires plenty of time and effort. Additionally, hiring coders may contribute to further expenses. But having a content management system in place allows you to create content from the get-go.

Content Management System


With an increase in remote work, a CMS is essential to sharing content with people based in multiple locations. Additionally, it allows for more streamlined communication and, therefore, better collaboration.

A content management system allows for full control over your business. This helps to maintain better accountability.

Top 5 Content Management Systems

1. WordPress

WordPress will be celebrating its 20th anniversary soon, and it still dominates the CMS market share by a mile. The platform powers over one-third, or 35.6%, of all websites on the Internet. This open-source software system has a range of customization options.

Additionally, WordPress offers approximately 60,000 free plug-ins. Plug-ins are software add-ons that enhance a program’s functionality. WP Rocket is great for enhancing your website’s speed and caching, while WP Forms is necessary for helping site visitors to contact you. And with a popular e-commerce plugin like WooCommerce, you can set up an online business in no time.

WordPress is also SEO and mobile-friendly. Moreover, both beginners and experienced bloggers find it friendly due to its vast range of features. And if you run into any issues, the vast WordPress user community can help you resolve any issues. WordPress is currently used by several notable companies including Time Magazine, Sony Music, PlayStation Blog, and the Meta Newsroom, among others.

2. Joomla

Joomla was founded in 2005 and currently occupies around 3% of the CMS market share. Like the other platforms in this list, it is free and open source. With over 10,000 extensions and templates, and support for 76 languages, Joomla can be used by both beginners and experienced CMS users.

Today, Joomla powers nearly 1.2 million websites on the internet. Since 2021, Joomla has given us multiple version updates, including features like task scheduling, keyboard shortcuts, and support for PHP 8. One of these updates is the two-factor authentication to ensure maximum security, which WordPress lacks.

Many CMS beginners may find Joomla challenging to use due to its comprehensive range of features. However, if you’re willing to put in the hard yards, the platform works just as well as the others on this list.

3. Drupal

Drupal owns less than 2% of website space on the Internet. However, make no mistake — this CMS has several features that help it go toe-to-toe with a giant like WordPress. Drupal is also an open-source software that offers its fair share of plug-ins to enhance functionality. 

This software offers support for multilingualism without accessing any plug-ins. Additionally, Drupal taxonomies allow you to classify content and manage your workflow easily. Drupal is also suitable for mobile, SEO, and e-commerce usage. It is currently used by nearly 600,000 websites globally. While it has lost some of its market shares in recent years due to growing competition, it is here to stay for a long time.

4. Pepper CMP

Pepper’s content marketing platform is efficient at creating and managing content. The newest kid on the block offers a text editor — Pepper Docs — for creating quality content.

If you’re suffering from a bout of writer’s block, Pepper Docs tools can come to your rescue. 

The built-in Peppertype AI tool can suggest some ideas. You can also monitor your content’s word count and check for tone. Additionally, Pepper Docs is handy for fact-checking. With the reference checker, it is easy to expel misinformation. Pepper Docs also allows for integration with WordPress. You can transfer and publish all your content on the world’s most popular CMS with little to no formatting.

With tools like the plagiarism checker and SEO writing assistant, your content can be original and reach a wide audience. However, the platform’s maximum potential cannot be unlocked without your input. You can overcome any AI limitations by using your voice, style of writing, and knowledge to create great content. Via the comments section, you can exchange information to improve your content. This section is also useful for collaborations between users and clients that can save hours in meetings.

5. Magento

This list is incomplete without the addition of Magento. The open-source, e-commerce content management system was launched in March 2008. The platform is optimized for SEO and mobile responsiveness.

Magento features a drag-and-drop page builder and multilingual support. Furthermore, the site is highly customizable and provides support for plenty of products. Magento’s open source version is free to use, and also some themes or apps are at no cost. To top it off, this CMS offers a variety of payment and personalization options.

However, to maximize your business’ growth, it is recommended you sign up for the Magento Commerce service. That can be a downside, as the prices start at $22,000 a year. But if you have an established business with a large volume, this CMS is one of the best options available.

A Quick Summary

The importance of content management systems cannot be underestimated in 2023. There are a plethora of options available to a business owner. However, the above list can make things less confusing and help you begin your e-commerce journey right away!


1. What is the market share for the most widely used CMS platforms?

As of April 2023, here are the top five:
1. WordPress — 43%. It powers 34.2 million websites on the Internet.
2. Wix — 9.9%. 7.9 million websites on the web use it.
Progress Sitefinity — 4.36%. Approximately 3.5 million websites are supported by this CMS.
3. Squarespace — 3.7%. Another popular CMS, it powers nearly 3 million websites worldwide.
4. Google Search Appliance — 2.6%. Over 2 million websites utilize the fifth most popular content management system on the internet.

2. Which are the top 10 most popular CMS platforms in India?

1. WordPress — 52.71%
2. Plesk — 8.22%
3. Wix — 6.17%
4. WordPress 6.2 — 5.64%
5. GoDaddy Website Builder — 2.36%
6. TradeIndia — 2.13%
7. Blogger — 2.11%
8. IndiaMART — 2.01%
9. CPanel — 1.92%
10. Slack — 1.62%

3. What updates are present in WordPress 6.2?

Version 6 of WordPress is used by more than two-thirds of all WordPress users. The latest version — 6.2 — comes with multiple updates. It loads block themes much faster, with a minor speed improvement for classic themes as well.

4. Which content management system platform is most suited to e-commerce?

WordPress with the WooCommerce plugin is one of the best picks for e-commerce needs. However, if you are looking for a fully hosted CMS for starting an online store, then Shopify and BigCommerce are better alternatives.