Which is the Best Testimonial Request Email Template?

Team Pepper
Posted on 8/02/2210 min read
Which is the Best Testimonial Request Email Template?

Table of Contents

  • What is a Customer Testimonial?
  • How to Request A Testimonial from Clients?
  • Which is the Best Email Template to Ask for Testimonials?
  • Key Takeaways
  • Conclusion
  • FAQs

Customer testimonials play a significant role in brand marketing since they can help attract potential new customers for your business. It can be one of the most effective tools for influencing prospects to collaborate with your brand. But your request for testimonials from clients has to be done effectively and in a well-articulated fashion. And that’s where the importance of a good testimonial request email template lies. This guide will delve deeper into how to ask for a client testimonial by unfolding five different email templates to request customer testimonials. 

You will also learn how to request a testimonial from clients, including the methods and the subtle art of not being too aggressive. Email templates are, by far, the most common and easy method to do this and the first step to making a good customer testimonial video. If you ask correctly, there are chances that the testimonial video will also ooze the right kind of emotions that you need to appeal to your audiences. 

Also, customer reviews are the most effective marketing tool to generate greater revenue for your business in the long run. According to BigCommerce, 92% of customers read customer reviews before buying a product. 

What is a Customer Testimonial?


Why do you need a testimonial request email template? To understand this, you first need to understand the importance of a customer testimonial in 2022. 

A customer testimonial is simply an attestation or acknowledgment of your brand’s superior quality by an existing customer. Typically, a customer testimonial would talk about a specific customer problem and how your brand, product, or service helped solve it. Here, in the age of digital marketing, if you are still not using customer testimonials, you are losing out on many opportunities as a business. It is one of the fundamentals of new-age marketing. When you request testimonials from clients, you basically acknowledge their trust in your brand and give them a platform to talk about their experience. So, it is a win-win for both the business and the client. 

Testimonials are everywhere, from social media and TV ads to websites and marketing collaterals. This goes to show how huge customer testimonials outreach is. In a way, it is quite similar to a referral or even a recommendation. A well-curated testimonial talks of a business challenge and shows the pathway to the solution. 

A Typical Testimonial Request Template

The next question is what to include in an email template to ask for testimonials? A standard request for testimonials from clients should include the features of the testimonial that you are trying to achieve. These are:

  • A specific project or product description
  • A problem statement that your business helped solve 
  • The solution that your product or service provided
  • The customer’s personal experience in the form of a short story that weaves in emotions
  • The benefits that the client received
  • If you are using video testimonials, clips, and images of the customers using the product or service would be essential 

How to Request a Testimonial from Clients?

The next important thing to understand is how to ask for a client testimonial. While there are multiple ways of doing this, emails have always proven the most effective. A testimonial request email template is widely used for reaching out to customers. However, the strategy and the method will also depend on the type of business, your relation with your customers, and other important factors. 

7 different ways to request for testimonials from clients

1. Email template

Emails are the fastest and probably the most effective method to request for testimonials from clients. What’s more? You can automate it by creating a landing page to collect testimonials, which send targeted emails to the identified customers. If you have a fairly large database of customers, a testimonial request email template works very efficiently. That way, you can also get your customers acquainted with receiving regular emails from you. However, be careful not to spam, or this process will have quite the reverse effect. A good practice is also to give customers the option to unsubscribe.

2. Text template

Another alternative to sending emails asking for testimonials is to send text messages. They serve the same purpose as emails. And thanks to the extensive use of smartphones, you can still lead your customers to your landing page. However, just like emails, be careful not to send frequent and irrelevant text messages. Use a template that appeals to the customers’ emotions and doesn’t spam their message boxes. Here, try to avoid using text messages to advertise your products if you will use them as testimonial requests. 

You can always place a link on your website for customers to leave a review or testimonial. The best place to position this is on the homepage sidebar. A good practice is to place this link in more than one place. Your website developer and designer should test this link regularly to check if it is working fine. Also, ensure that if you have pop-ups, they don’t interfere with this testimonial link. And finally, dedicate time and effort to filter out fake reviews. They could be highly detrimental to the objective of testimonials. 

4. In-person requests

There is no replacement for an in-person request. It is extremely powerful and can strike all the right chords with your customer. This method is feasible and ideal for businesses that do not have a huge mailing list and owners who like to speak to their clients directly. You may not get the testimonial on the spot, but you can always leave a link to write the same or a request to record one. But be prepared with your questions and pointers before getting on the call.

5. Insert QR codes in purchase receipts

Put a link or QR code on purchase receipts that take your customers directly to the landing page that lets them record a testimonial. You can also collaborate with partnering products or services and ask them to insert the link or code on their commodity. So, if a restaurant uses your product, all you have to do is write a simple line like ‘Did you like the (product name)? Leave a review!’

6. Social media

Social media is another powerful marketing tool in 2022. You have audiences waiting to become your customer. And you also have your existing customers on different social media platforms. You can easily leverage this to contact them and ask for a testimonial. And when you do, do not shy away from asking a few times. Monitor the mentions and shares and analyze how they contribute to your business, specifically to your sales. 

7. Online interviews and video testimonials

Like an in-person interview, you can also organize online interviews with your clients. Have some guiding questions to elicit responses, but be careful not to push the customers. Let the emotions flow. And just like an in-person interview, edit the video to make it look real. 

The Best Email Templates to Ask for Testimonials

Now that you understand the significance of asking for client testimonials let’s see what an actual testimonial request email template looks like. Discussed below are five of the most effective and common testimonial request templates used by brands across the world.

1. Professional testimonial request template

You have to assess what kind of clients you cater to and what emails will work best for them. If you have a very formal customer base (B2B) that consists of professionals, you may adopt this approach. 

The best way to request for testimonials from such clients is to send out an email addressed by the CEO or founder of the company. Insert a link to the testimonial or the landing page where you want them to visit finally. The biggest challenge is to crack the best time to send such an email. You don’t want to catch the customers in the middle of a very important meeting or a busy workday. It might be ideal for sending this type of testimonial request template after your workday is over, maybe late evening or night. Focus on brevity and make sure you don’t write a long essay. Also, try to add a personal touch to elicit a response, like mentioning when you worked together or how the customer added value to your business. 


Subject: Thank you for being a loyal [company name] customer.

Dear [customer name], 

I would like to thank you for being a loyal and long-term client of our company. I sincerely wish to express my gratitude for keeping your faith in us and trusting our brand to fulfill your [product name] requirements. 

We would like to post your story on our website, and we’re hoping you would be interested in sharing a testimonial for the product(s) you have been using. You can upload a video testimonial right now using this link.

Once again, thank you for being with us on our journey. Please feel free to contact me should you have any queries regarding the testimonial.


[Your Name].

2. Casual email template


Some businesses are constantly in touch with their customers. For them, this particular testimonial request template works best. Provide the link to the submission form or the landing page, along with a simple and light request for a testimonial. Again, add pointers or guiding questions to make it easy for the customer. 

The biggest advantage of this template is that anyone can use it, from your sales representative to customer service executives to project heads. Since this template rides largely on personal relationships, it is best to embed that subtly in the email. Remember that the customer may not be directly concerned with your brand image, but they may have an excellent relationship with your customer care executive or the project lead. So, keep the email conversational and avoid jargon. 


Subject: Hello from [Company Name]

Hello [Customer Name],

Are you excited? ‘Cuz I am. And you are the reason why. Congratulations on being one of our top buyers for the month [Month Name, Year]. And I wish to express my gratitude for that by sending you a specially designed coffee mug. 

Would you like to share your excitement with the rest of the world? Then leave us a review or record a testimonial! I am attaching a few pointers should you wish to record a video testimonial. Feel free to contact me if you have any further queries. 

Once again, thank you. And cheers!

[Your Name]

3. Auto-response post-sale

This is more of an automated response thanking the customer for the purchase. A clever way to use this is to request a testimonial when the experience is fresh. It is crucial to reach the customer within the first two days of the purchase. Since this is automated, you can simply schedule the email and leave the rest to technology. 

It is best to use this form of the email along with a confirmation email of the purchase. However, choose your words carefully and don’t sound pushy. 


Subject: We appreciate your feedback!

Dear [Customer Name],

We hope you loved our [product or service name]. 

Please spare a few minutes to share your thoughts on what you enjoyed the most while shopping with us. You can use this link to upload your video, and we will feature it on our website. 

We truly appreciate your valuable thoughts and look forward to serving you again! 

[Your Name]

4. Incentivize customers


This is an ingenious way of getting customer testimonials. You can easily run a promotion and promote it via email. Your promotion can vary in budget and type depending on your revenues and stake. It can be a simple coffee mug or a bumper prize like a brand new car. 

Think through the incentive carefully, keeping in mind your customer base. The idea is to excite them enough to leave a testimonial. This is a great way to get testimonials and a smart way to retain customers, and it mostly works since human beings are always looking for positive distractions. Incentives always do the trick for most and help build a loyal customer base that keeps coming back for your products, hoping for future incentives and promotions.


Subject: Here is to YOU!

Dear [Customer Name],

It is that time of the year again, and we want to celebrate it with you and experience the joy of giving. As a loyal customer of our company, we are thrilled to give away free goodies to help you make the festive season even more special. Check out this link to find out what surprises awaits you!

Send us a recorded testimonial on why you think our brand is so special to you and get a special feature and shoutout on our Instagram page (insert link). 

We thank you once again for your loyalty. Happy festivities!

[Your Name]

5. Embedded testimonial requests with email drips

Adding a testimonial request email template at the end of your marketing email drip is also a great way to attract attention from customers. Email drips are generally used to share tips and resources with an existing customer base to keep them engaged. You can always tag along a testimonial request template with such communications. But be careful not to use it with all customers. Give them time to familiarize themselves with your products and services, but also avoid delaying the request for too long. An ideal wait period is about a week after the customer has made a purchase. 

Key Takeaways

A customer testimonial is the most cost-effective and impactful way to market your products and services. It is simply a statement from an existing business client describing their experience of you as a brand. And in that, a testimonial request template can be really useful. You can request testimonials from clients using different methods like emails, website links, text messages, social media connections, in-person interviews, video testimonials, or QR codes embedded in purchase slips. 

A testimonial request email template seems to be quite a popular method when it comes to how to ask for a client testimonial. And even there, you can use different types of templates, depending on the customer base, the time, the product, and other factors. The request can be professional or casual. You can also use it to incentivize your customer or send it as an auto-response post a purchase. 


In the end, the type of testimonial request template depends on the nature of the client relationship and the objective from a business perspective. Adding a personalized touch always works well against sending out generic emails. The more human you can make the communication, the better results you can achieve. 


1. What is a testimonial in marketing?

A testimonial is used in marketing to record the experience of a customer vis-a-vis the product, brand, or service.

2. What is a satisfied customer testimonial?

A satisfied customer testimonial describes why their experience with a brand was great and how it helped solve a problem that they were faced with.

3. How do I get customer testimonials?

You can use emails, text messages, video recordings, website links, or in-person interviews to get customer testimonials.

4. How do you ask for testimonials via email?

You can use different email templates like professional or casual or incentive emails to ask for testimonials from clients. 

5. Can a quote be used in a testimonial?

You can use a quote from a client in a testimonial as long as the meaning remains unchanged.