Table of Contents
- What is a testimonial?
- Why are testimonials important?
- How Should a Testimonial be Composed
- Best testimonial examples
- Key Takeaways
Every great website has an impressive customer testimonial page. It’s made up of captivating statements from current customers that make an item or brand seem like such a no-brainer that anyone would sign up for it.
Great testimonials demonstrate to potential customers that your company is legitimate and effective. They increase your conversion rate and establish trust in your company.
Let’s dive deeper into the world of reviews and testimonials. In this article, we understand more about customer testimonials and various testimonial examples.
What is a testimonial?
A testimonial is a client review or recommendation informing others about how a product or service benefited them. They are written or video statements that either talk about their use of a product, its performance, its advantages, and the value witnessed.
Customer testimonials can take many different forms, but the goal is always to demonstrate how fantastic your brand is.
Why are testimonials important?
Around 92% of customers refer to online reviews before buying a product, according to BigCommerce. Customer testimonials are an effective tool that every brand should use to demonstrate how their product and services have improved the lives of their customers.
Customer testimonials are an effective form of social proof because they inform potential new customers about the successes and triumphs that others have had when using a certain product or service. Customers trust these real people because they are unbiased and truthful.
Testimonials are more impactful than typical marketing copies because they shift the focus away from the seller and over to the customers.
Anyone viewing a testimonials page will see things from the perspective of the present and previous clients. Seeing how a decision to proceed with certain services benefited others immensely is an excellent way to provide a real-world application to whatever a brand is offering.
Customer testimonials are occasionally paid endorsements, as seen in content marketing. But, more often than not, they are provided voluntarily or at the company’s request by satisfied customers.
Testimonials come in various formats, but there are a few characteristics that all best testimonials examples have. Now, let’s see how to write great testimonials.
How Should a Testimonial Be Composed
Well-written testimonials are essential for attracting customers. Testimonials are most effective when they are brief and to the point. Use words and phrases that your potential customers can relate to, and always return to the clients’ fears and concerns: why they came to you, precisely what you can do for them, and help remove any doubts they may have. Here are some tips that every testimonial consists of:
- Be true to yourself
- Keep it brief and to the point
- Make your points clear
- Make the testimonial your own
- Make it a friendly conversation
Each of these qualities is necessary for inspiring readers and, when used correctly, can assist you in motivating customers to take the desired action.
Best Testimonial Examples
Testimonials are not something one should ever fake. Not only is this a bad example of false advertising, but people can detect fake testimonials from a mile away. You’ll perform much better if you use truthful, real testimonials from people who benefited from your brand. So here are some best testimonial examples to promote your brand:
1. Quote testimonials
The word testimonial conjures up images of customers’ quotes that we often see in marketing copies. Quotes were among the first testimonials and one of the easiest to acquire, regardless of industry. Quotes, which first appeared in newspapers, are now common on official websites, homepages, and other advertising pages.
These short stories are incredibly powerful, credible, and effective. Especially when you include the customer’s name, company, and image. Quotes inspire trust in visitors that the acquisition they are considering is the right one. They are simple to obtain, but they are also simple to build. Companies are aware of this, and that is why they include good images in their testimonials.
In many cases, images increase conversions because they help prospects identify with buyers. Whenever you see a quote from a customer who is similar to you, it is easier to feel empathy and proceed with a purchase.
Quote testimonial examples are frequently found on web pages and some advertising materials. Because of their small size, quote testimonials can be used almost anywhere in the content without being distracting or intrusive. You could even ask your customers to rate you on a scale of one to five, providing you with a statistical element that you can use in other promotional methods.
2. Peer testimonials
People are easily swayed by others, especially when shopping online. This is why independent review sites like Yelp, TripAdvisor, FourSquare, GoodReads, and many others are so popular.
While having people review and rate your business elsewhere can be stressful, it also provides a brilliant source of peer quotes that can be used on your website. Hearing from a peer is a powerful way to persuade clients that your page has helped people with similar problems to theirs.
These review sites are fantastic because no one forces your customers to share a review or post, so they are perceived as truly natural and trustworthy.
3. Social testimonials
Customers who have strong feelings about an item or brand can find instant relief on social media. A satisfied customer can simply pull out their phone, write an emotional review, and post it for all to see — and, relying heavily on your customer’s social ability to follow, that review could potentially influence millions of people. Social testimonials are one of the best testimonial examples.
Having natural conversations on social media about your work is authentic and adds another layer of credibility to your company. The main difference between these and other testimonials is that the other types are usually requested, whereas social recommendations are mostly spontaneous.
It’s difficult to dismiss a company’s credibility if someone loves it enough to promote it on their social media accounts. When you notice users promoting your brand on social media, make an effort to interact with them. Like and share their post if it’s a good piece of content. These testimonials are not challenging to find for a company and can be shared easily with your online audience and can make for one of the best client testimonial examples.
4. Influencer testimonials
Having influencers share their trusted name and image with your company adds another layer of credibility and trustworthiness to your brand.
Recruiting the right influencers can be time-consuming. The Federal Trade Commission requires that any paid sponsorship or affiliate work be disclosed, so if you pay influencers to endorse your products, you (and the influencer) must also disclose the financial relationship.
However, involving the right influencer in your business can significantly boost one’s product sales.
Nevertheless, an influencer will have a large number of followers. By collaborating with an influencer, you can gain access to their audiences and raise brand awareness.
5. Video testimonials
This is one of the testimonial examples and it’s no surprise that video has been one of the most common ways to consume content in a world where everyone carries a portable computer in their pocket. Videos are also widely shared and, if the content is captivating enough, it could go viral.
Some brands have had enormous success by releasing lighthearted videos that have become internet sensations overnight. While you may not always strike gold, one great piece of content can immediately make all the flawed ones worthwhile. Because it is difficult to fake a video testimonial that appears authentic. This is one of the most dependable forms of testimonial sample available.
6. Success story testimonials
One of the testimonial samples is a success story sample and the best testimonial example.
Few things are stronger than illustrating measurable and obvious results. Success stories are a stroll through the potential buyer’s journey with your product and how it made a specific change in their lives. Success story testimonials can be used in various industries and several large corporations use success story testimonials.
The terms ‘success story, ‘client story’, and ‘case study’ are frequently used interchangeably, but a ‘story’ is not the same as a ‘study’. The client experience is described in a success story, beginning with the client’s problem and progressing to the solution and the outcome.
People respond physiologically to stories that include a problem, challenge, or distress, and the result is empathy. Interviews for client success stories can serve a dual purpose by providing excellent testimonial samples.
7. Interview testimoials
One of the most basic methods of getting customer feedback is simply asking interested customers to participate in an interview. It is one of the basic testimonial samples. Customer interviews are an excellent way for your company to ask customers about particular aspects of your brand and how it contributed to their success. This format allows you to showcase your various products and features while allowing potential leads to see their working prototype.
Customer interviews are quite adaptable since they can be presented in various formats. They can be recorded and uploaded as video and audio pieces, or they can be translated and posted as a written interview on your company’s website and social media accounts. There are many ways of using a customer interview. It serves as the most basic testimonial example.
8. Long-form testimonials
An example of a testimonial letter is a long-form sales copy that causes our brains to believe that if there is so much to say about a product or service, it must have a lot of value.
‘Unless you don’t show, it won’t sell’, as the saying goes, and testimonials are no exception. Long-form testimonials include more than a few sentences or paragraphs in the piece, making it read more like a story, and stories are more persuasive than logic because people are persuaded better when they are transported into a narrative world.
To make it the best testimonial ever make your testimonials only as long as they have to be – not a word longer – just like your articles and sales copy. The goal of a long-form testimonial is to pack in as much value and proof as possible, not to bore your reader to death.
Make sure the article isn’t solely about your business. Incorporate quotes and results into the narrative, but keep the focus on the client’s development. Readers will perceive this as more genuine.
9. Mashup testimonials
The mashup testimonial, in which multiple distinct quotes are put together into an audio sample or video, is one that most brands have been employing recently.
You’ve probably heard these on the radio as social proof: a group of individuals complimenting the channel before a song or when the hosts are announced.
This works especially well with podcasts, and many people have utilized testimonies like this as anniversary or product release specials.
Always use audio or video. Text mashups simply appear to be massive blocks of quoted articles that no one wants to read. The smoothest transitions can be provided by audio.
Make each testimonial as brief as possible. Because the data integration is a long string of snippets that comprise a body of testimonials, keep audiences or viewers interested by regularly switching to a new testimonial.
10. Documentary series testimonials
Filming a documentary isn’t for everyone, and for some organizations, it may not be the correct type of testimonial to use. However, it’s important to note that more entrepreneurs are shooting more professional videos to market their products better.
Why? Because it is efficient.
Choose an appropriate topic for discussion. It must be excellent and distinctive. The most crucial component is your subject story because everything that follows will be centered on the subject you’ve chosen.
Maintain the visual interest of your documentary. Examine your ideas, the topic, and the people you’re showcasing to see if they all fit together well.
- Quotes testimonials are one of the best testimonial examples. These brief stories are highly effective, convincing, and impactful, especially when the customer’s name, firm, and images are included. Visitors are encouraged to trust that the acquisition they consider is the proper one by using quotes. Quotes are easy to come by, but they’re also easy to create. This is something that businesses are aware of. Many people include hero photographs in their testimonials for this reason.
- While having people review and assess your business elsewhere can be frustrating, it also gives you a fantastic source of peer quotations to use on your website. Review sites are particularly great since no one pressures your clients to leave a review or make a remark, so they appear genuine and trustworthy. Hearing from a peer is an excellent method to persuade clients that your page has helped others with similar issues.
- Natural interactions about your business on social media are authentic and offer another degree of legitimacy to your firm. The critical distinction between these and other testimonies is that the latter is typically sought, whereas social recommendations are usually spontaneous.
- If someone loves a brand enough to endorse it on their personal social media profiles, it’s impossible to deny its credibility.
- Attempt to communicate with users who are supporting your brand on social media. If you think their post is good, like and share it. These feedbacks are easy to come by for a business and maybe quickly shared with your web users.
- Having influencers associate your brand with their well-known name and image provides another layer of credibility and reliability.
- The client experience is described in a success story, beginning with the client’s problem and progressing to the solution and the outcome. People respond physiologically to stories that include a problem, challenge, or distress, and the result is empathy or the sharing of feelings and thoughts.
- Customer interviews are a more adaptable approach to testimonials since they can be presented in various formats. They can, for example, be recorded and uploaded as a video and audio piece, or they can be translated and posted as a written interview on your company’s website and social media accounts.
- Long-form testimonials include more than a few sentences or paragraphs in the piece, making it read more like a story, and stories are more persuasive than logic because people are persuaded better when they are transported into a narrative world.
- Make your testimonials as long as it has to be – not a word longer – just like your articles and sales copy. The goal of a long-form testimonial is to pack in as much value and proof as possible, not to bore your reader to death.
- The mashup testimonial, in which multiple distinct quotes are put together into an audio sample or video, is one that most folks have been employing recently.
You’ve just seen the different types of testimonial examples available to you.
The question is, how do you go about soliciting these testimonials? How then do you expect to receive a commendable endorsement?
Here are some simple steps you can take to request and obtain a testimonial that will convert for you:
- Keep your testimonials short and sweet. Give your client a few options for how they want to provide the testimonial, whether it’s in the video, audio, or standard text. Video may be the most effective, but who has the time to capture themselves?
- Pose inquiries. Your customer may be willing to provide a testimonial, but they are unsure what to say. You could even solve this by giving them a series of questions to answer.
- Finish your testimonial. Remember to take a look at what you’ve obtained and make any necessary changes to portray you and one’s product more positively in terms.
- Obtain the client’s approval. Send your completed testimonial to your client for review. Notify people of the reason and the location where it will be displayed. Receive their agreement or contract also to avoid potential legal disputes.
- Please spread the word! Distribute it through your website, social media, emails, and even presentations! Inform everyone about how and what you are doing!
Here is how you can write a simple testimonial:
1. Select the story you want to tell. Customer testimonials can tell a story about your product or business.
2. Inquire about specifics.
3. Maintain a conversational tone while remaining succinct.
4. Include the names of your consumers and, if feasible, pictures.
Here is how you should write a testimonial caption:
1. Know who you’re trying to reach.
2. Examine the brand’s tone and employ it consistently.
3. Keep the length of your post in mind.
4. Make sure the first sentence grabs your reader’s attention.
5. Include a compelling call to action.
Describe a problem to be solved or a target to be met.
Give some background information.
Demonstrate the Product or Service’s Advantages.
Demonstrate how you overcame obstacles.
Provide specific information and data.
Mention the name of the Creator.
It should have a genuine sound (and appearance). Of course, this means that your reviews should be written by real people who have used your product or service. That is self-evident. You need them to express themselves in their voices, but you should also want them to be themselves. This is why verbally quoting a customer during a discussion and having clients create videos testimonials for you are such effective methods of acquiring testimonials
A testimonial letter is a statement made by your company’s previous or present customer. These comments can be utilized to bolster assertions you make about your organization and what it has to offer by acting as favorable advocates for your firm, its goods, or customer service experience.
Here is how you can request a testimonial;
As the year draws to a close, I’d like to express my gratitude for your support of [PRODUCT] this year. I wanted to contact you to see if you’d be interested in sharing a testimonial about your experience utilizing [PRODUCT] over the time we’ve been working together.