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6 Reasons Why Good Writers May Not Be Good Bloggers [+ Key Skills Required for Blogging]

Team Pepper
Team Pepper
Posted on 30/12/216 min read

Table of Contents What Is Blogging? Why Differentiates Blogging From Regular Writing? Tips to Become a Better Blogger Key Takeaways Conclusion FAQs Let’s be clear on one thing: blogging is an art on its own. If someone is a good writer, it does not mean that they will also be good blogger. The skills required… Continue reading 6 Reasons Why Good Writers May Not Be Good Bloggers [+ Key Skills Required for Blogging]

Table of Contents

  • What Is Blogging?
  • Why Differentiates Blogging From Regular Writing?
  • Tips to Become a Better Blogger
  • Key Takeaways
  • Conclusion
  • FAQs

Let’s be clear on one thing: blogging is an art on its own. If someone is a good writer, it does not mean that they will also be good blogger. The skills required for blogging can be quite different from the skills required for writing. 

The reason is that blogging requires understanding things from a technical viewpoint also. You cannot just know how to write and be a successful blogger. It requires an understanding of how algorithms work, what keywords are, how to rank better on search engines such as Google or Bing, how to strategically distribute keywords, how many keywords are too many, etc. This art requires more than just writing. It requires a drive and willingness to learn more and be adept at absorbing things on the go. It requires you to spend more time working the backend of your blog, trying to make it rank. 

In this blog, we explore the reasons why good writers may not necessarily be good bloggers, and what steps they must take to become good at blogging

What Is Blogging?

Blogging is born out of the internet. It stemmed from the idea that everyone wanted to write about something. Scientists who only published in journals could now write on websites and share their knowledge with the world. Laypeople could learn something new and write about it on various websites. 

Blogging gave birth to a new age of writing, an age of creating content. Today, bloggers make a lot of money by hacking the writing algorithm and knowing how to advertise well. Blogging is powerful, it’s a way of earning money from the comfort of your home. 

Some characteristics of a blog include posts displayed in chronological order, the addition of keywords, a parent theme to maintain a community for the blog, a comments section where people interact with each other, etc. 

According to research, there are approximately 600 million blogs on the internet. That’s an incredible number! But how many of these blogs are actually successful? Well, not many. That is because most writers think they can be good bloggers but do not turn out to be so. Let’s look at the six reasons why most writers fail as bloggers: 

What Differentiates Blogging From Regular Writing?

There are many reasons why all writers can’t be bloggers. Let’s look at them one by one:

Regular publishing

Writers may or may not have a regular writing schedule. They often rely upon inspiration or brief periods in a day when they are able to write. This is different from blogging, which requires a regular posting schedule. 

You can be a mediocre writer and still be a successful blogger if you post regularly and know how to interact with your audience. Posting blog posts with a schedule can bump up your website in search results on different search engines. This helps your blog posts in ranking better, and you receive more traffic to your blog. In blogging, consistency is key.

Time management

Being a blogger means being an excellent multitasker, which writers might not be. Apart from just writing content from scratch, bloggers need to maintain their websites, look for topics that can be ranked through keywords, revise their older posts, look at off-page SEO, book partnerships for direct deals or advertisements, and the list goes on. 

A blogger should be a mastermind in planning because they have to plan everything well. They need to follow a regular schedule, and they cannot afford to miss out on anything, as by doing so, their cycle might get disturbed, and they might have to start all over again. 

Additional skills

These days, merely writing content is not enough for blogging. You need to incorporate a lot of visual elements into the blog as well. And if you are not earning enough money, you cannot afford to outsource such tasks to a specialist. This is why bloggers must learn everything from creating infographics to shooting images/videos and editing them. 

Apart from just writing content, bloggers spend time learning these additional skills. This is why blogging is a way tougher job than writing. 

SEO knowledge

It is easy to get demotivated if you’re writing online and your posts are not receiving enough traffic. And when you see it working for other people even though they might not be great writers, it can hurt even more. So what separates their efforts from yours? 

The answer to that question is search engine optimization, also commonly called SEO. This technique helps in making blog posts rank better on Google and other search engines. One way to achieve is through a series of keywords and key phrases that are strategically placed within the blog content. 

The reason why SEO works is that users ask questions in a manner that is well-read by search engines. Keywords are a part of those search queries, which bloggers capitalize on by trying to construct a blog post around them. 

Networking

Another important aspect of blogging that differentiates it from simply writing is networking. This is also a significant part of off-page SEO, which requires constantly connecting with other bloggers for backlinking. It requires an extroverted approach, which writers might lack. 

It is significant for bloggers to build a strong network, which they can leverage for increasing their popularity and growing their own brand. This requires regular efforts such as commenting on blog posts written by different bloggers, emailing bloggers for backlinking, building friendships, going to blog-related events, etc. 

Sticking to a theme

Writers generally do not stick to a particular topic and write about anything on a whim. But a blogger has to be consistent in sticking to a theme no matter their mood or likelihood of completing a project. If a blog has to be written, it has to be written. 

Bloggers cannot afford to write about anything other than their parent theme. Otherwise, they will end up distracting their community. For example, if someone’s blog is about baking, the maximum they can experiment with is cooking posts. They cannot start talking about construction on their blog and expect to get good results. 

Tips to Become a Bloggger

At this point, you might think that becoming a blogger is next to impossible if you are only a writer. But nothing can be farther from the truth. There are many ways in which you can easily become a blogger. It requires three main things: willingness to commit long hours, constantly upgrading your skills, and being more extroverted in your everyday approach. Here are three important blogging skills that you need to inculcate.

Build SEO knowledge

It is crucial as a blogger that search engine optimization comes as second nature to you. You cannot expect to grow your blog if you don’t know how to optimize content for keywords and make use of traffic analytics. At the end of the day, ranking on search engines, especially Google, is a game of numbers that you will need to learn. There are many online courses that can help you learn everything there is to know about SEO. But after that, practical knowledge will be your best friend. Subscribing to an SEO tool such as Ahrefs, Ubersuggest, SEMrush will prove to be crucial in your quest of becoming a successful blogger. 

Secondly, you must know how to use Google Analytics, which will provide you with a great picture of how your blog is performing. Learn how to read those analytics and try to see which keywords and web pages are proving to be the best for you. You will also get information about the best-performing geographies, which you can leverage later. 

Learn how to manage your time

If you wish to be a blogger, you must start practicing your time management skills from today itself. You will need to work within strict deadlines that will require immense effort. You will need to plan better, create a content calendar that you will need to religiously follow, set aside time for networking with other bloggers, meet with advertisers, etc. 

This is not easy, and you must become trained in managing your time better and stick to your schedule. Blogging will require passion and commitment, which you must be ready to give at all times. 

Go beyond writing

As a blogger who writes consistently, you will be required to present your content in a much more interactive manner. Apart from content writing skills, you will need to get additional skills for creating infographics from scratch, designing charts, graphs, tables, etc. You will need to learn how to present data better.

Furthermore, you may even have to learn how to create videos, just to get more traffic to your blog. This will require more technical knowledge than you would have estimated (and long hours). Tools such as Canva do make life easier, but you will need to go the extra mile for creating great content that is original and unique. 

Key Takeaways

  • Blogging requires a drive and a willingness to learn more and be adept at absorbing things on the go.
  • Blogging was born out of the idea that everyone wanted to write about something.
  • Some characteristics of a blog include posts displayed in chronological order, addition of keywords, a parent theme to maintain a community, etc. 
  • Blogging requires regular publishing, time management, learning additional skills, SEO knowledge, networking, and sticking to a single theme.
  • You will need to plan better, create a content calendar that you will be required to follow constantly, set aside time for networking with other professionals, etc., once you choose to pursue blogging.

Conclusion

To sum it up, not all writers can be bloggers, but all bloggers can definitely be writers if they are grammatically sound. Blogging is more than just a skill, it is a science that requires going beyond the traditional writing rules. Some of the skills required for blogging include planning, managing time better, networking, being punctual, etc. 

FAQs

1. What is blogging?

Blogging is a process of creating content that is relevant and strikes a chord with the masses. As compared to journalistic writing, it is more interactive. However, the most important differentiator of blogging is that it is entirely online and self-published by a group of individuals known as bloggers.

2. What are the skills required for blogging?

Blogging requires regular publishing, time management, learning additional skills, SEO knowledge, networking, and sticking to a single theme, among other skills.

3. Why do blogs require a single theme?

Blogging requires consistency. Bloggers cannot afford to write about anything other than their parent theme. If they do, they will end up distracting their community. For example, if someone’s blog is about fashion, the maximum they can experiment with is travel. They cannot start talking about construction on their blog and expect to get good results.

4. Why should bloggers have SEO knowledge?

SEO is a crucial element of blogging. You cannot expect to grow your blog if you don’t know how to optimize content for search engines and analyze your audience’s behavior. Ranking on search engines is a crucial skill required for blogging. 

5. Which tools can help bloggers plan their time better?

Tools such as Notion and Asana can prove to be beneficial, as they help you manage your time and tasks better.

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