Nowadays, marketers place a lot of attention on webinars, video marketing, Instagram Lives, and other novel ways to reach out to their clients. However, you should not let modern communication tools make you forget the classic, oldest, and arguably the most effective form of communication: email.
You might be wondering if email marketing is still a viable option. As a matter of fact, it is. As per a study by Litmus, email yields $42 for every $1 spent, making it one of the most effective solutions accessible. Newsletter sign-ups, in particular, can be a fruitful exercise.
That said, an average consumer receives a whole lot of emails today, many of which go unnoticed. So, how do you build an email list with people who are genuinely interested in what you have to say?
Furthermore, it can be difficult to increase your email subscriptions. How can you make your email subscription stand out when marketers are competing for everyone’s attention online? In this blog, we will take a deep dive into email marketing, and share with you ten powerful tips to increase your newsletter sign-ups.
Why Should You Have an Email Newsletter?
For some, email newsletter marketing is a thing of the past. Many businesses believe this is due to significant improvements in social media marketing, such as the use of Instagram hashtags, Stories, and Live videos, as well as voice search.
Furthermore, readers may perceive emails as commercial and uninteresting, which makes it harder for them to comprehend the content. It’s time to acknowledge, however, that newsletters are a crucial part of email marketing and branding. Here are a few reasons why you must have a newsletter.
- A newsletter allows people to gain greater awareness and knowledge of your business, as well as the specific items and services you provide.
- Email newsletters are one of the most effective ways to market and publicize a new product or service.
- With newsletters, you can position yourself as a thought leader and build knowledge. It helps increase your company’s credibility and confidence as a potential provider.
- A newsletter can help you reach out to new people. Plug in your newsletter across your website, ads, and more, and urge new audiences to subscribe, so you may collect their contact information.
Overall, newsletters may help your business stand out from the competition, and inspire the readers to engage with you.
10 Ways to Get More Newsletter Sign-Ups
Now that we know the wonders a thriving email newsletter can do for your business, let’s look at some interesting ways to increase your email newsletter sign-ups.
1. Deliver value
As harsh as it may sound, you will lose subscribers if you give out poor content. Understand what your audience is looking for and give it to them. Creating quality content will give you unparalleled results.
Similarly, no one will sign up for your newsletter as a favor to you; they want to know what they’ll get out of it. To persuade individuals to subscribe, your newsletter’s description must offer a clear value proposition.
Requesting that people sign up for your newsletter merely to be reminded of your future works cannot really be called delivering value to them: it’s about bringing value to you. That is why these types of mailings are rarely subscribed to. Make it clear that your newsletter provides value instead. You want potential subscribers to understand what to expect, why they should care, and why they should subscribe. One way to deliver valuable content to your readers is by looking for a professional newsletter writing service.
2. Segment your email lists
As a business or agency, you might target various different kinds of audiences, including students, corporates, small businesses, and so on. Would every target group find value in the same kind of content? That’s highly unlikely.
Email readers are more likely to open emails that are tailored to their unique interests, so employing several types of email subscriptions to send customized material to different portions of your audience is a good idea. According to the Data and Marketing Association (DMA) marketers who deployed segmented advertising saw an increase in revenue of up to 760%.
3. Encourage readers to forward your newsletter
Yes, you can do that. You can encourage your subscribers to forward an email in an email that you expect to receive a lot of attention on. However, if you’re going to use this method, you’ll need a few things. To begin with, ensure you have a method for new users to sign up.
Secondly, make sure the people who receive the forwarded email don’t click on the “unsubscribe” link, because they’ll be unsubscribing the original receiver, not themselves. Asking your existing subscribers to share your email can be a terrific approach to locate like-minded prospects, as long as you give specific instructions in the email.
4. Make it easy to subscribe
This one may sound like a no-brainer, but many businesses miss it. One of the most crucial tips is to keep the newsletter sign-up form as short as possible.
There is a debate on whether the form should ask for the name or just the email address. The case for using the initial name is that it will aid personalization later on. However, the logic behind only asking for an email address is persuasive as well: the easier your opt-in form is to use, the more likely someone is to enroll.
You’ll develop your email list faster if you remove the name field. Remove everything but the email address if you want to save time. In fact, each action you do to make the form more user-friendly can aid in the growth of your audience. The fewer steps between a customer’s interest and their subscription, the faster you’ll expand.
5. Make your newsletter subscription option visible
Most websites make it difficult to find their email list subscription options. But if no one knows where or how to subscribe to your content, you won’t be able to boost your opt-ins. On your website, blog, and resources pages, you should first include a sign-up form.
To boost your chances of conversion, provide a link to your sign-up form in your email signature, social media platforms, company descriptions, and other relevant places. You can even set up a marketing automation sequence that provides a form after a visitor visits a specified number of blogs or website pages.
6. Leverage social media
Although email marketing is a great platform, many individuals today prefer to communicate through social media. Why not make contact with such individuals?
People who are associated with your page through Facebook, Instagram, Twitter, LinkedIn, and other social media platforms can sign up for your email newsletter. The best approach to accomplish this is to develop a landing page dedicated solely to those subscribers.
7. Make use of social proof
The marketing industry relies heavily on social proof. People look for reviews before doing anything: going to a restaurant, watching a movie, buying a TV, and even subscribing to a newsletter.
It’s one thing to tell users that your material is worth their time, and it’s another to actually show them. Numbers have a lot of power. It’s a great idea to show how many subscribers you have publicly, once your list starts to acquire traction.
Why wouldn’t someone join if thousands of others have already done so? The purpose of highlighting your subscriber numbers and reviews isn’t to gloat, but to show authority and proof to your visitors that your email subscription is worth their valuable time.
8. Offer subscriber-only benefits
Giving members unique access to any form of promotion, whether it’s free material, coupons, tools, etc., is another wonderful approach to getting more newsletter sign-ups
On your website, for example, you may provide industry-specific white papers. “Get access to special guides not available anywhere else”: you may say something to this effect. Alternatively, provide first-time subscribers with a special discount on your products in exchange for their email addresses.
9. Ask for feedback
Encouraging your subscribers to engage with you via email is a great way to keep them active and interested. One way to do this is to ask for their feedback. The feedback will not only keep them engaged, but also give you many ideas on how to do better and get more subscribers.
Every month or so, you can schedule an email that asks your readers to share what they feel about the newsletter. You could ask for a story that interested them the most. You could also provide a month-end summary with links to all the interesting articles.
10. Expand the email preview
All you could see before opening an email, until recently, was the subject line. Email applications, such as Outlook and Gmail, on the other hand, now display samples of the email in a couple of lines post the subject line manner.
It can add a lot of value to the reader, and hence, you must try to utilize it as much as possible. How are you going to do it? There are two options. To begin with, simply make your email’s opening phrase catchy.
The second way is to include a previously hidden piece of text. This preview text appears in the preview window of these apps but is not included in the email body. This method can help you increase email open rates, which can help you attract more subscribers in the long run.
These were some of the best ideas to increase your email newsletter sign-ups and retain them. Use them to make email marketing a big success for your business. We hope these tips help you get a lot of subscribers to your newsletter. If you want to start getting fantastic results from your email list, you’ll need to put in the time and effort to establish one.
To do so, look for fresh and innovative ways to increase your subscriber base. In exchange for your email address, what would you want to receive? What would tempt you the most? Put yourself in the customer’s shoes to implement some of the best email newsletter strategies, and keep optimizing your campaigns.
- Email marketing is an underrated form of marketing that can give you amazing returns, if used well.
- As per a study by Litmus, email yields $42 for every $1 spent, making it one of the most effective solutions accessible.
- The first and foremost tip for getting and retaining email subscribers is delivering value. Understand what your audience is looking for, and how you can deliver that in your content.
- Segmentation of email lists is a great idea because it helps you speak specifically to different audiences.
- It is important to make it easy for your audience to subscribe to your newsletter. Make the newsletter sign-up form as simple and short as possible.
- Many businesses make the mistake of not making the email subscription option clearly visible: add it to your social media channels, website pop-ups, email signatures, and so on.
- Social proof can go a long way in nudging people to subscribe to your newsletter: showcase the number of readers as well as their feedback.
- Email marketing, if done consistently and strategically, can be highly beneficial for your business.
The use of email to promote products or services and build relationships with potential clients is known as email marketing. An example of email marketing is a brand sending you a discount code for your birthday, or a sale notification for Holi.
There are many benefits of email marketing. You can use email marketing to send targeted and personalized communication. This might assist you in building genuine connections with your customers. It can also boost the effectiveness of your direct marketing operations.
Yes, sending a newsletter is a good way of email marketing. When it comes to designing an entire email marketing plan, email newsletters are frequently at the top of the list. However, newsletters are simply one part of a larger email marketing strategy.
A newsletter sign-up is the process through which visitors choose to receive email updates from a website. Visitors can subscribe to an email newsletter by filling out an email newsletter sign-up form with their personal information and email address. It is important to make the newsletter sign-up process as simple and short as possible.
Here are a few ways to get more email newsletter sign-ups:
1. Create good content that is tailored to your audience’s interests.
2. Offer subscriber-only incentives.
3. Make it easy for readers to sign up.
4. Leverage social media platforms.
5. Make your newsletter subscription option visible.