Content marketing is the creation and distribution of important, valuable site content, white papers, social media posts, messages, videos, and so on for current and potential customers. When done well, this content conveys that an organization values its customers. The utilization of content marketing lays out and sustains associations with your potential and existing clients.
Content marketing is all over, and we can gain a lot of expertise from our surroundings. Famous celebrities, for example, can be extraordinary examples of how brands should devise their content marketing strategies. A great example of this is Shah Rukh Khan.
Shah Rukh Khan, or SRK, is one of the most well-known stars in the Hindi film industry. Frequently called the “Baadshah of Bollywood,” Khan has performed in countless films across his 25 years of career in the entertainment world.
He began his profession by taking up a role on a small screen TV serial during 1988-to 1990. He made his film debut with the blockbuster Deewana (1992). He started to make progress in the cinematic world as a villain in movies like Darr (1993), Baazigar (1993), and Anjaam (1994).
The entertainer has received 23 Filmfare Awards and several other honorary awards. Even though he doesn’t have a National Film Award yet, he was granted the Padma Shri by the Government of India in 2005. Likewise, the Government of France has given him both the Ordre des Arts et des Lettres (2007) and its most elevated non-military personnel honor, the Légion d’honneur (2014). Here’s what we can learn from him:
Shah Rukh wasn’t a mind-blowing phenomenon from the beginning. His life story is proof that nothing happens overnight. Khan sharpened his abilities and his likeability factor over many years.
His primary objective was to be cherished by everybody. Thus, in any movie where he played the role of a villain, he was still applauded by fan and awards. He is often touted as “the legend” and “hero”. However, the most common phrase associated with SRK is that he is “everyone’s dearest companion”.
Consistency is rare nowadays. Doing something well and sticking to it can entice anybody. However, as Khan has brought up and lived firsthand, we can’t be everything to everybody. Adhering to what works has paid off for him, and it can also work for a business. Creating content with consistent efforts and quality can be beneficial in the long run.
Khan put himself aside by depicting another new category of acting. He brought his infectious energy to the screen by somersaulting, cartwheeling, lips shaking, eyes shuddering, and more.
He knew to be seen and heard, he had to be unique and stand apart from the group. Furthermore, this began the underpinning of his hero persona that would later lead him to be the megastar he is today–cherished by billions all over the planet.
Thus, to be memorable, you must offer something unique and accomplish something that hasn’t been done previously.
Simplicity is the most underrated factor in the showbiz. However, when the product is strong, there isn’t a requirement for all the extravagant marketing. Khan kept himself very basic, which made him become the hero he is today.
Content marketing is not all fancy words and beautiful posters. However, what matters is how you present it. Extravagant isn’t the best choice all the time. Every now and then, simplicity can be extravagant too.
On-screen and off-screen, Shah Rukh Khan lives by his image. His heroic image is his entire life itself. He’s been married to his high school sweetheart for over 30 years. Every move he makes, from buying a cricket team or associating with the Meer Foundation, which centers around aiding women who are victims of acid attacks, defines his personality, principles, and beliefs.
He has cemented his image in India through his decisions, which will be forever remembered. Once again, this doesn’t happen overnight but requires careful intentions.
Toward the start of his career, Khan performed a few adversary roles. His point was to get noticed. From the outset, it worked. However, he soon found that the method for making long-term progress was to be adored by the crowd and not related to any roles.
This was the turning point in his acting career and is something that everybody should take notes from. It would be great if you could pan out successfully in the first go. However, it’s still acceptable to change paths or pivot more than once in branding or advertising. But remember, pivoting too much or too often could harm the customer attraction and blow the proportion.
Today, Shah Rukh Khan is the most extravagant celebrity on the planet, with a total asset of over $500 million. This sum outperforms many amazing Hollywood actors like Tom Cruise, George Clooney, and Brad Pitt.
Khan demonstrates that a drawn-out technique works best, and the initial step to being incredible is to look at what makes a product unique and how it fulfills the market void for it to have the upper hand.
In the present times of analytics and information, Shah Rukh Khan indicates how feelings will continuously govern an individual’s choice at the end of the day.
Shah Rukh Khan emphatically accepts that disappointment is a huge part of our life. He accepts that the genuine ride to progress isn’t the longing for success but our reaction toward disappointment, and if we get scared of our disappointments, we won’t ever succeed.
Shah Rukh Khan is known for his strong screen presence. Being the most sought-after Bollywood entertainer, SRK’s life is a fantastic adventure of accomplishment, and he has demonstrated that it is “only out of the ordinary, extraordinary comes to life.”
If you are wondering which marketing strategy is the most effective, especially for small businesses, content marketing is undoubtedly the winner. This type of marketing will typically encompass videos, blogs, podcasts, social media posts, webinars, and more. It is basically any type of content that can be distributed online.