Table of Contents
- What is Quora?
- Quora for Social Media Marketing
- 6 Quora Marketing Tips
- Key Takeaways
Quora marketing may not be the shining star of your content distribution strategy yet. But if you want to build a community for your brand through content marketing, you need to add Quora to your social media marketing plans right away.
What is Quora?
Quora is a platform for sharing knowledge and resources. It is a community-based QnA website and app used by around 38 million people daily. These users post questions on various topics and answer queries on any and every subject under the sun. Furthermore, Quora also shows its users community posts related to their fields of interest.
Quora for Social Media Marketing
Quora boasts over 300 million monthly active users, a hair’s breadth from Pinterest and Twitter. So how do you reach them? How to unlock its power for your brand? The most effective Quora marketing strategy is to create and distribute quality content. Here’s how you can do that.
6 Quora Marketing Tips
1. Content research
It doesn’t take ace researching skills to know that Quora is where people find answers. That means you can find the questions they are searching for and answer them in a way only you can. Write blogs answering those very questions and attract your target audience who will be searching for the same keywords.
Pro tip: Optimize your profile. Just as you are researching your next content idea on the platform, other users are looking for your services and solutions. Make it easy for them to find you by adding all the necessary details to your Quora profile. Add relevant keywords and what topics interest you.
2. Post answers
Quora is the platform to be on if you’d like to position your brand as an industry expert. If educating your audience and providing them with valuable feedback is a big part of your marketing strategy, then get started answering questions on Quora. Don’t be shy of diving deep, as you can repurpose that same content for various channels.
Incorporate images, infographics, and videos, and format your content just like you would a blog. This boosts the visibility of your content.
Pro tip: Besides posting answers, ask questions to know more about your ideal customers. Quora works well for those who generate engagement rather than pursuing a one-sided conversation like any other social media platform.
3. Contribute to spaces
Like Groups on popular social media platforms like Facebook, Instagram (hashtag followers), LinkedIn, and more, Quora also allows users to follow a group and contribute to spaces. One of the most underrated social media marketing tips 2022 is to get on those groups relevant to your industry, especially those with a large following.
It’s a no-brainer. More often than not, Quora shows up on the first page of Google search results for common questions your target audience wants answers to. It has a high domain authority and competitive page authority for certain popular questions. Answering these questions and linking back to your web pages is great for your website’s SEO.
Pro tip: Add links only where they make sense. Spamming may do more harm than good.
5. Run ads
Quora is a niche marketing platform. This means the mass market may not be interested in the content you post and may not interact with it. But they are there to learn, and their eyes are constantly scanning for value.
Running ads on Quora will help you get in front of those curious eyes and earn valuable brand equity. Bonus points if you can make it worth their while with some helpful information (on the copy or the landing page).
The number of marketers investing in Quora has grown over 4 times YoY. Have you contributed to this?
6. Native/regional formats
Unlike other social media platforms, Quora emphasizes regional or native languages, making it an inclusive space for the global audience. If you are a global or international brand, you could benefit from publishing your content in regional languages on Quora.
Suppose you’re starting out in a new market. In that case, you may even collaborate with experts (with a large following) who regularly post in vernacular languages to garner trust in the new territory.
All the top social media marketing tips of 2022 lead you to create an inclusive community and reach people where they are. And Quora marketing is the easiest way to do that as your audience is already on the platform, asking the questions that matter to them, coming across experts who speak their language and are sharing solutions in an easy to consume way.
- Research your target audience and find out what they are using Quora for.
- Answer the questions they are asking.
- Follow the SEO content guidelines and enrich your posts with multimedia for easier consumption.
- Ask questions to know more about your future customers.
- Contribute to groups and share industry-related content.
- Lead them back to your website through backlinking.
- Run ads to boost visibility and share valuable information.
- Distribute content in regional languages for increased reach.
- Collaborate with other experts.
Quora is an amalgamation of search and social media platforms. It combines the best of both – it shows your posts (if well-structured and optimized) to those who are either interested in the subject or actively looking for the information; it helps you build a community on the foundations of solid informational content. Following the top Quora marketing tips can help you rule this platform as not enough brands are leveraging it.
Anyone can make a profile by signing up on the platform with an email, Google account, or Facebook account. And then follow the tips mentioned above.
Quora works like a search engine and social media platform combined in one: make sure you focus on the keywords and write your answers in an easy-to-understand, interesting, and accurate way. True of any social media marketing channel, your aim on the platform should be to provide value.
The simplest way to get eyeballs on Quora is to answer as many popular questions quickly and correctly. Since people can follow you, be consistent in your communications.