Table of Contents
- Features of an Ideal Podcast
- Top 15 Podcast Tools to Make Your Show a Grand Success in 2022
- 5 Key Takeaways for Using the Best Podcast tools in 2022
Do you already own a podcast that performs relatively well but wants more from it? Or are you, like many other marketers, thinking about starting your company’s podcast to build a better brand presence and attract more customers to your business?
Whatever the reason, the first thing you’d need after brainstorming an idea is the best equipment and podcast tools to make your efforts worthwhile.
In this blog, you’ll learn about the top 15 tools that’ll help you through the different aspects of creating and marketing a great podcast and the essential features every podcast should have.
Features of an Ideal Podcast
A great podcast entertains, keeps your target audience engaged, delivers value, and most importantly, focuses on one particular aspect. Do you plan to start podcasting soon? Here are a few tips on how to produce an ideal podcast with the right podcast creation tools.
Make it idea-centric
Whether your podcasts are audio-only or include videos, every episode must focus on a central idea, usually your area of expertise. It can be content creation, healthy food recipes, sports, politics, or even everyday life hacks.
Have a regular schedule
As soon as people get hooked to your podcast, they’ll be eagerly awaiting your next episode. Not having a regular publishing schedule will inadvertently turn them towards a competitor, making you lose your following.
The podcasting industry might not be regulated yet, but it doesn’t give you an excuse to post anything that comes to your mind. Supporting your views with relevant facts and sources keeps the audience hooked and helps you form meaningful relationships with them.
Inserting music into your podcast episode adds more depth to what you’re trying to convey, usually helping to segregate different aspects of the content. You can creatively use well-recognized notes to highlight some points making the episode more engaging.
It ought to be engaging
Listeners will stick to your podcast and follow up with your latest episodes only if you make it interactive and engaging. Introduce some questions based on their pain points or include activities that they can easily do independently.
Top 15 Podcast Tools to Make Your Show a Grand Success in 2022
Most podcasters start their journey with their phones and maybe laptops or personal cameras. But every successful podcaster understands the crucial role podcast tools play to make their show a success. Here are the best podcast tools you’ll need to make your show the best in 2022.
Podcast recording tools
Podcast creation tools can be ideally divided into hardware and software. While hardware comprises important equipment such as a mic, a computer with speakers, and a good internet connection, the software is usually a website or app that lets you seamlessly record your audio and even edit it.
If you plan to make your podcasts video-based, you must add a professional camera and lighting equipment to your hardware. Here are the best tools to record a great podcast in 2022:
Ranked amongst the top Free Podcast Tools, Audacity is an easy-to-use, cross-platform audio software that works great for popular operating systems. It is great to record your raw podcast and later edit it to make it perfect.
Anchor is yet another excellent podcast creation tool that is completely free, allowing everyone from beginners to pros to share their voice without much hassle. The platform is great for recording, editing and even hosting your podcast, doesn’t matter how big or small you want it to be.
If you plan to invite guests over to your podcast, go for Squadcast. The remote recording feature in its premium version offers a greenroom for pre-recording checks and records using Dolby.io that makes it seem like you and your guests are in the same room, allowing you to record and share your screen.
Podcast Editing Tools
Editing forms a significant part of how your podcast will turn out in the end. You’ll need some of the best and highly recommended podcast editing tools to add effects and music or remove any background disturbances.
Hindenburg is an excellent audio editing tool perfect for new podcasters. It is even for those looking for an editing tool that offers almost everything from noise reduction, automatic audio leveling, automatic equalizer, and a clipboard panel to segregate and edit different sections of your podcast easily. The app has shortcut keys to make your work easier and supports audio recording from other software.
Auphonic is perfect for polishing your audio quality through machine learning. The software has an adaptive leveler to make the volume consistent throughout the episode.
Podcast Transcription Tools
A podcast transcribed into text helps improve its searchability and SEO and allows the listeners to comprehend better what you are trying to convey, especially if you use uncommon technical terms. To quickly and accurately transcribe your podcasts, try these tools.
6. Happy Scribe
An easy-to-use transcription service provider, Happy Scribe uses both AI and humans to transcribe audios in over 120 languages. Apart from transcribing, the software also allows you to translate your transcripts or even add subtitles to your videos.
If you want the accuracy of human transcribers, Rev.com is the best platform. It offers a 99% accuracy rate, is budget-friendly, and offers a quick turnaround time for free (under 12 hours). In the case of multiple speakers, they tag individuals and can easily recognize different accents.
AI-based transcriptions are highly budget-friendly and quicker than human ones. If you are looking for bulk transcription options, Sonix.AI is the best choice. You can receive transcripts in under 5 minutes and get them translated into 30 different languages. The software also offers an online text editor and auto speaker separation.
Podcast Hosting Tools
You’ll find many paid and free podcast hosting tools from Anchor, Hindenburg to Facebook live, Podbean, etc. But if you are on the hunt for a really good hosting software that also offers excellent features, then check these out.
Transistor is the best for someone who’s just entered the podcasting industry and wants a single platform to create, distribute and host their show. The tool offers an iTunes-ready RSS feed along with a website for hosting your podcast. Through transistor, your listeners can enjoy your podcast on Spotify, Apple Podcasts, and Google Podcasts.
BuzzSprout is one of the best hosting tools for a podcast, suitable for both new podcasters and those looking to switch service providers smoothly. The platform offers a free customizable website with every plan, helping you better rank on search engines.
Podcast Marketing Tools
Marketing is important to build your audience and monetize your podcast. You must use all these podcast tools to build your brand.
11. Social media
Social media marketing is non-negotiable. You can use all the available social media platforms like Facebook, Twitter, Instagram, or YouTube to market your podcast. You can use paid ads, market your podcast organically or combine both to get effective results.
Email marketing is another effective means to spread the word about your podcast, announce new episodes, or share anything related to your podcast. Convertkit is an email marketing tool that helps you place sign-up forms, optimize and customize your emails, and offers many other features to make your podcast emails more engaging.
You can easily promote your podcast by turning them into videos and creating video bytes with Wavve. The platform offers a dozen themes and designs and the option to edit and even add captions.
Tracking and Analytics Tools
Proper tracking and analytics of your podcast’s performance help you improve whenever and wherever necessary. Consider using the following tools to track every episode and make the most of your content.
Spotify isn’t just great for hosting or listening to podcasts. It also offers effective analytics helping you find the total download’s average listening time and better understand your audience’s preferences.
15. Google Podcast Manager
There’s no competition to the level of services Google provides. There are a host of tracking and analytics metrics that you can spot with Google to monitor your podcast’s effectiveness. However, you must understand all these metrics, their working, and their application to derive better results.
- Right tools drive better results: Podcasting isn’t just about writing a script and recording content. It takes a lot of effort, research, and the right tools to effectively plan, produce and market every episode to make any podcast a grand success.
- Choose tools according to your scalability: There are a lot of paid and free podcast tools available. If you have just begun podcasting, you can use the free tools, but if you want to scale your operations or develop podcasts for big organizations, then the paid tools are a better choice.
- You must set goals for your podcast: Before you begin podcasting, it is important to know what you want to accomplish from your podcast. It could be anything from branding, personal development, information, or merely experimentation.
- Podcasts are a great marketing tool: Whether you are podcasting for a business or as an individual, good podcasts help in effectively marketing a brand. That’s why you’ll find most marketers today reaching out to seasoned podcasters to promote their products and services, with some even starting with their podcast shows.
- You must invest in proper equipment: Apart from having the right podcasting tools, you need to spend some money getting high-quality equipment so that editing doesn’t consume most of your time. These include a mic, speakers, headphones, and a good internet connection. You can add a camera and professional lighting if you intend to make videos.
Choosing the right tools to make a podcast is as important as planning and deciding the theme and content for every episode you wish to record.
Each podcast tool listed above has received the best ratings from both beginner and experienced podcasters. Starting might seem like a herculean task, but trust us, you’ll get more confident and comfortable after shooting and airing the first couple of episodes. And just like blogging, podcasts too can help grow your brand amidst a proactive audience and potential customers.
An ideal podcast must have an intro, the main content, and an outro that concludes the podcast. The main content can be made interesting by rapid-fire questions, fun games, or quick tips.
Audacity, Garageband, Anchor, Google Podcast Manager, BuzzSprout, Podbean, and Buffer are some of the best free podcast tools.
Podcasts can be ideally classified into interview-based, monologue podcasts, panel podcasts, repurposed content podcasts, storytelling podcasts (non-fictional), conversational podcasts, and co-hosted podcasts.
Every podcast must be based on a singular idea, be supported by authentic fact, have a well-defined structure, cater to the audience’s needs, be interactive and consistent, and have clarity in audio.
The most common podcasting genres include gaming/game reviews, comedy, drama, movie/series reviews, health and fitness, investigative journalism, pop culture, news and politics, religion, self-help, and brand-centric podcasts.
The ease of accessibility, convenience, and multi-tasker friendliness are the key aspects that make podcasts so popular. Not to forget that it’s much easier to record a podcast episode than show the same thing through video, and it also binds the users into an instant community.