Table of Content
- What do you learn in a copywriting course?
- Who can take the copywriting course?
- The 5 best copywriting courses that copywriters recommend
- Key Takeaways
Copywriting is the art of writing or speaking words that marketers use to get potential customers to act after reading or hearing them. This can include promotional materials that are written and published for distribution in print or online. The materials can also include spoken materials, like scripts for videos or commercials. This text is referred to as ‘copy’; hence it is called ‘copywriting’. There are various copywriting courses available online to learn and enhance copywriting skills.
Copywriting is everywhere, even if you don’t realize it. You’ll find many obvious examples of copywriting if you just check your mailbox.
You don’t have to be an absolute beginner to take a copywriting course. You can invest in your professional development by taking a copywriting learning class online. There is always something to learn, even if you have years of experience. Copywriting courses online are often taken for these reasons:
- Becoming a copywriter
- Developing your copywriting skills
- To invest in your personal development
- Having a competitive edge over other copywriters
What Do You Learn in a Copywriting Course?
When you enroll in a copywriting course, you get a chance to learn various things. These will not only help you hone your copywriting skills but also learn new things. The following things are taught in a copywriting course:
- It includes a basic introduction to copywriting and advertising, covering things like:
- Marketing mix
- ‘You vs. We’ copy
- Selling the sizzle
- Customer focus ratio
- Public relations writing: This would explain the difference between PR and advertising, writing press releases, brochures, advertorials, letters, leaflets, etc.
- Writing advertisements: Including briefs, demographics, positioning, legal and moral obligations, and images and graphics.
- Sales letters and direct mail
- Writing for online markets: Including editing, writing, and updating HTML web pages. Also, email marketing, e-zines, blogging, SEO, print and electronic sales letters, etc.
Who Can Take Copywriting Courses
Taking a copywriting course or becoming a copywriter do not have any eligibility criteria. Anyone interested in the profession can opt for this course. However, it is best suited for an individual who is-
- If you are a copywriter looking to improve your skills or brush up on the basics
- Interested in becoming a copywriter
- Any leadership member who approves sales and marketing copy
- An individual who oversees content teams in content marketing
5 Best Copywriting Courses that Copywriters Recommend
Are you interested in B2B and SEO content? SuccessWorks could be just the thing you’re looking for. Founded in 2010, they are one of the first-ever SEO agencies with a specialty in copywriting. They were the first to launch the first SEO Copywriting Certification program as well.
The program emphasizes keyword research, persuasive copy that converts and measures success, along with skill writing for the web and social media. Forbes calls Heather Lloyd-Martin, its founder, ‘the pioneer of SEO copywriting’.
You will be able to master all things SEO-copywriting through this course. During this course, you’ll learn how to optimize pages correctly, write copy that achieves high rankings, and improve search engine visibility.
Copywriting Masterclass by CIM, one of the most prestigious marketing bodies in the UK, is taught by experienced tutors to smaller classes.
In today’s competitive environment, the emphasis on advanced copywriting techniques is essential. It also teaches students about mediums, audiences, tone, and copy-stream management.
With a CIM Certificate in Copywriting, you will have a competitive edge in the job market. Your certificate will be well-recognized throughout the marketing industry, and you won’t be overlooked.
IDM is one of the highly-regarded marketing institutes in the UK. The IDM Award in Digital Copywriting takes a deep look at the psychology of web copywriting. It looks at how writers can motivate people with emotional drivers and how to be persuasive across all channels.
This professional copywriting course will help you plan, write, and analyze copy that engages, persuades, and sells, no matter what medium you use.
Students who want to move up to the digital world of copywriting should take the ‘Writing for the Web’ course offered by eMarketeers. Several tailored choices are available within this course.
The intensive one-day workshop simplifies online technological tools used to write web content.
Research has shown that this course increases the performance of email marketing and web pages by more than 100 %. Although it’s not a recognized awarding body, you’ll receive a ‘Certificate in Copywriting’, which employers find impressive.
This course is good for beginners. You will learn the different types of copywriting, as well as its general rules. This Ian Lurie’s LinkedIn training course will teach you to write content that communicates your story and sells your product.
Exercises and quizzes are part of this program and encourage hands-on experience in addition to lectures.
You’ll be guided through the process of writing the first draft, rewriting the copy, editing, and testing deadlines. Tips are included on how to write for print versus online and how to use typography properly.
Assignations and challenges will allow you to put the concepts taught in lectures into practice.
Cost: Free for 1 month
- Copywriting is a way of writing text to sell or advertise things publicly.
- Copywriting is used at almost all places such as billboards, catalogs, brochures, jingle lyrics, magazines, newspaper advertisements, sales letters. It is also used in direct mails, television or radio commercial scripts, taglines, white papers, social media posts, website content, and other marketing communications.
- The copywriter writes the text so that it encourages the user to take action through it and fulfill the desired task.
- In a copywriting course, you learn various things, for example, basics of copywriting ad advertising, public relations writing, sales letters and advertisements, blogs, SEO content, etc.
- Anyone interested in copywriting or who wants to develop their skills can opt for the copywriting courses available online and offline.
- SuccessWorks copywriting course is the best if you want to learn SEO copywriting.
- IDM copywriting course will help you learn advanced copywriting techniques along with planning and writing promotional content.
- eMarketeers’ copywriting course is great to learn all about copywriting and learning new techniques.
- CIM copywriting course is suitable for the overall development of copywriting skills. Its value is also more than other courses.
- The LinkedIn copywriting course is apt for beginners as it starts from the basic to the advanced techniques used in copywriting.
Your writing skills will only improve when you learn how to become a better copywriter. Your experience will make you more valuable to clients because companies will be more likely to want to work with you. You can choose from the above given copywriting courses to hone your skills and learn new techniques.
Some of the best online copywriting courses are:
“Success Works” copywriting course
IDM (institute of digital marketing)
“Writing for the Web” course by eMarketeers.com
(CIM) Chartered Institute of Marketing copywriting course
LinkedIn – Marketing Copywriting Course
Courses in writing, media, and marketing are important for those who want to become copywriters. Specialized copywriters often have degrees in the subject. Some software copywriters have degrees in computer or engineering as well.
Copywriting is a profession, and as with most careers, it requires training. First, you must learn the necessary skills. Though taking a copywriting course isn’t necessary, you can increase your chances of getting a job after proper training from a recognized institute.
Copywriters aren’t required to have a specific degree, but many employers will ask you for a degree in journalism, English, creative writing, etc.
1. Communication skills
2. Writing skills
3. Creative thinking
4. Technical skills
5. Interpersonal skills
6. Problem-solving skills
7. Research skills
The primary difference between content writing and copywriting is their purpose. Content writing has the aim of educating or entertaining, while writing copy has the aim of persuading. The majority of text ads require copywriting since they are meant to motivate readers to act