Table of Contents
- 5 Content Marketing Lessons to Learn From Oprah
- Key Takeaways
The Oprah Effect is a popular phrase used by entrepreneurs and thought leaders. Are you trying to determine the exact connection between the talk show host, bestseller author, and global inspiration icon Oprah Winfrey and a successful business mindset? Well, some of Oprah’s words have timeless marketing lessons for success concealed in them.
Put into simpler terms, the Oprah Effect can be defined as the power to influence public opinion, including people’s choices, perceptions, and consumption patterns. This effect is not restricted to thought leaders and authors; it has diverse applications.
Oprah transformed her simple talk show into a flourishing empire. A show host, author, philanthropist, and benefactor, Oprah paid attention to the process of opinion formation. There is a great deal of learning to take away from Oprah’s marketing style if you are a content marketer. Let’s go through some important content marketing lessons we can learn from Oprah’s marketing technique.
5 Content Marketing Lessons to Learn From Oprah
While Oprah is a living inspiration, and many things can be learned from observing her style and skills, five content marketing lessons can be derived from the Oprah Effect.
1. The personal element
Oprah is not just a successful entrepreneur; she is first and foremost an empathetic human. One of the most important and basic marketing lessons is to form connections. She empathizes and connects with her audience and the people she communicates with. Connecting with people on an emotional level brings you closer to their pain points and needs. This can enable you to provide them with better and more effective solutions to those problems.
Oprah personalizes her messages when interacting with her audience. She uses the power of stories to bring the audience closer to her message. You can use reviews and testimonials to establish the audience’s trust as a brand. Another great way to imbibe personalization is by being proud of your brand’s culture, evolution, and history. Tell your customers about it. One of the most remarkable qualities of Oprah is being proud of what she is and her love for her culture.
2. Word-of-mouth marketing
While word-of-mouth marketing sounds like a redundant concept in today’s fast-paced world, that is not the case. Word of mouth marketing has adapted itself to the world of virtual connections and the mediums that facilitate it. Another on the list of marketing lessons to be learned from Oprah Winfrey is the art of leveraging the power of word-of-mouth marketing. Even in the face of a worldwide pandemic, all of us found ways to communicate and create a virtual reality. Virtual events, gatherings, discussion forums, online socializing are the current word of mouth marketing. You can collect business owners, entrepreneurs, and influencers together on an online meet as a business. Host live events indulge in public speaking on online forums, etc.
3. Consistency is key
The next on the list of marketing lessons to be learned from Oprah is the principle of consistency. Oprah has managed to succeed through the years, most significantly due to her habit of being consistent in whatever area of work she undertakes—writing a book, hosting a show, initiating a campaign, etc. A brand must be consistent in its message and style as the audience associates with these aspects. Conflicting ideas and messages can confuse the audience. Your brand’s vision and mission have to be consistently reflected in your messages and actions as a business.
4. Taking risks
The most significantly visible quality of Oprah Winfrey throughout her career is the ability to take risks and handle them well. Oprah is known for pushing boundaries time and again. The most crucial marketing lesson one can learn from this is the spirit of risk-taking. No business can thrive without taking risks. It is important to think out of the box. Your ability to take risks as a brand demonstrates your courage and commitment to the audience. This will, in turn, lead to a loyal following from their side.
5. Find your own voice
To thrive as a unique business and get people to follow and acknowledge your existence in the industry, it is crucial to have your own voice. Imitation is not helpful in the longer run. Oprah believes in the power of innovation, and though, as a brand, you might be constantly worried about the competitive brands and businesses and what they are doing successfully, it is essential to remind yourself from time to time about what makes you different from them. Find your brand’s voice and your USP (unique selling point).
A timeless marketing lesson to learn from Oprah is innovating. Oprah started her chat show as any other usual chat show then. But she added value to it by building a personal brand.
- The Oprah Effect can be defined as the power to influence public opinion; this includes people’s choices, perceptions, and consumption patterns.
- Oprah personalizes her messages when interacting with her audience. Empathy and personalization are important marketing lessons to be learned from Oprah.
- Another on the list of marketing lessons to be learned from Oprah Winfrey is the art of leveraging the power of word-of-mouth marketing.
- A brand must be consistent in its message and style as the audience associates with these aspects.
- Your ability to take risks as a brand demonstrates your courage and commitment to the audience.
- A timeless marketing lesson to learn from Oprah is – innovating. Find out what is the USP of your brand.
Oprah Winfrey is a leader and inspiration for people all around the globe. There are some essential and interesting marketing lessons that one can learn by observing her communication style. It is important never to give up, establish your unique voice as a brand and always be willing to learn more.
Some of the most important life lessons one can learn from Oprah’s life are
Don’t let your past define you
Don’t be afraid to take
Find success through service
Oprah owns Harpo Productions, also called Harpo Studios. It is a multimedia production company founded by her.
Oprah has a unique style of conversation that has resulted in an entirely new form of communication, which combines the elements of intimate confessional talk and empathy.
Oprah Winfrey believes in the idea of being the highest and truest expression of oneself.
Oprah is one of the original “influencers.” In the 90s, she could sway purchasing decisions based on the power and impact on an audience.