Table of Contents
- What is Inbound Marketing?
- How Can YouTube Be Used for Inbound Marketing?
- 5 Ways You Can Use YouTube for Your Inbound Marketing
- Key Takeaways
Marketing is not just restricted to selling your products and services these days. It has delved into the realm of knowing your customers better and using the information you have about your customer base to explore, create and deliver value that also meets the needs of your target market. With the ever-evolving digital landscape, it is essential to catch up on the new and improved ways and techniques of marketing.
It is almost impossible to design an efficient marketing strategy for your business without staying updated with the changes and evolutions concerning your niche market and the marketing industry. Inbound marketing is a term that has been pretty popular in business and marketing circles lately. Before we learn more about inbound marketing tips, let’s understand the term better.
What is Inbound Marketing?
While you will come across many inbound marketing tips in the year 2022, as it is the secret tool through which many marketing teams today are attracting new potential buyers to their brands’ products and services, what is inbound marketing after all?
Inbound marketing is a business methodology. It creates valuable content and customized experiences for the customers, thereby attracting them. It taps into the customers’ pain points and offers them a solution they have been looking for. In simpler terms, inbound marketing is the process of leading potential customers to find your brand/ business. With this method, you accompany your customers throughout their buying journey. Inbound marketing is a seamless blend of strategically created content and tailored experiences as per the customers’ needs.
How can YouTube be used for inbound marketing?
We all have frequently found ourselves spending a major chunk of our time watching YouTube videos without even realizing it. YouTube possesses the power to keep us hooked onto the platform through videos that are relevant to the videos we have searched for. While largely YouTube is a platform that provides entertainment, it has evolved as a provider of infotainment over the years.
There is a separate niche of the audience that flocks onto YouTube. Still, even if your brand is not selling/ advertising or promoting itself on YouTube, it is a timeless inbound marketing tip to include YouTube in your marketing strategy. Many internet users spend more than an average of ten to eleven hours on YouTube. YouTube is accessible in about 76 languages, with millions of active users worldwide. High time you pay attention to YouTube!
Here are a few reasons why YouTube can be used for inbound marketing:
- It is the second largest search engine
- It combines SEO and video, creating an unmatched form of media
- It can potentially improve your brand’s identity
- It also allows you as a marketer to share unique content that can then be easily viewed/ consumed by your audience
- YouTube videos have a high shareability factor
5 Tips to Use YouTube for Marketing
Once you have created your YouTube channel, granted permissions for your brand account, read YouTube’s brand guidelines properly, it is time to implement the best YouTube inbound marketing tips. Let’s take a look at five ways you can use YouTube for your inbound marketing:
1. Video blogs
A lot of influencers are engaged in particularly this form of YouTube videos. Video blogs are daily, weekly, bi-weekly video posts that document the individual’s life’s daily life or routine events. But video blogs are not just for the restricted use of individual bloggers. As a brand, you can harness the potential of video blogs by offering your customers an insight into your industry practices. You can share any important information with your customers via video blogs. Even when the information tends to be mundane, video blogs make the overall content appear engaging. This is an important YouTube inbound marketing tip.
2. Event videos
Next on the list of tips to use YouTube for inbound marketing is creating an experience for your customers through event videos. As a brand, there are many significant events that you are a part of. There are also many events that a brand organizes. Since inviting your customers to each event is geographically not feasible, you can record event videos and share them with your actual and potential customers via YouTube.
3. YouTube lives
Live content is extremely likable in today’s world. From Instagram to Facebook, live sessions are the talk of the social media town.
With live video, you can share unfiltered moments with your customers. A YouTube Live also facilitates real-time interaction through comments and reactions. Again, a useful YouTube inbound marketing tip.
4. Product demonstration videos
Demonstration videos are short-form videos that show the benefits of your product or service and explain how a specific product has to be used. Customers across the globe love how-to and do-it-yourself tutorials alike.
5. Customer testimonials
Testimonials have proven efficiency even in traditional marketing. You can effectively use YouTube for inbound marketing by providing your audience with video testimonials that have interviews or feedback of happy customers.
Video testimonials are engaging and also add credibility to your brand.
- Inbound marketing is the business methodology in which brands create valuable content and customized experiences for the customers, thereby attracting them.
- YouTube is a powerful channel for inbound marketing. It combines videos with SEO and allows you to share unique content that can then be easily viewed/ consumed by your audience.
- As a brand, you can harness the potential of video blogs by offering your customers an insight into your industry practices.
- Recording events and sharing them with your customers on your brand’s YouTube is a great way of marketing your brand.
- A YouTube live facilitates real-time interaction through comments and reactions.
- Video testimonials are engaging and also add credibility to your brand.
YouTube is a superbly beneficial platform for inbound marketing. It will attract a lot of traffic to your brand. With YouTube, your content reaches worldwide, targets your niche audience, and has a higher chance of being promoted and shared. By using the mentioned five inbound marketing tips for YouTube, you can perfect every future marketing campaign.
Some examples of inbound marketing include social media campaigns, topical blog posts, viral videos, webinars, ebooks, etc.
YouTube marketing has several advantages. It is cost-effective, highly targeted, easily measurable, and is proven to provide faster results. YouTube content also helps you make better connections with your customers/ audience.
YouTube marketing is a strategy that involves creating videos and uploading them on a brand’s YouTube channel. This helps the brand promote its products and services and gain exposure.
YouTube has more HD content than any other video site. It is the world’s second most visited website and second-most used social media platform (source: Hootsuite)
To use YouTube for marketing, create a channel for your brand and plan out your video content strategy for YouTube. Make sure your videos are high-quality and optimized. To make the most of YouTube marketing, promote your brand’s videos on and off the platform.