Table of Contents Inbound Marketing Case Study: A Definition Importance Of A Case Study Writing A Case Study 15 Steps For An Effective Inbound Marketing Case Study Key Takeaways Conclusion FAQs People enjoy a compelling story. Stories have the power to educate, entertain and build relationships. Inbound marketing is all about telling your story well,… Continue reading 15 Strategies for A Compelling Inbound Marketing Case Study
Table of Contents
- Inbound Marketing Case Study: A Definition
- Importance Of A Case Study
- Writing A Case Study
- 15 Steps For An Effective Inbound Marketing Case Study
- Key Takeaways
People enjoy a compelling story. Stories have the power to educate, entertain and build relationships. Inbound marketing is all about telling your story well, promoting it, and thereby attracting your ideal customers.
An inbound marketing case study exemplifies how subtle storytelling can inspire brand value. A case study turns boring data about your brand into a compelling narrative that helps validate your point. Most case studies are detailed insights of real-life examples that showcase your commitment to clients through a narrative that highlights key areas of your success. This type of storytelling can make for a great inbound marketing case study.
This post will cover how to create a case study – more specifically, an inbound marketing case study.
Inbound Marketing Case Study: A Definition
You may be asking, what is an inbound marketing strategy?
Inbound marketing is a method of attracting customers with relevant content that is tailored to their specific interests. This requires careful research about the market demands and a story tailored to fill the gap with a service or product that you offer. Let’s explore an inbound marketing case study and why your brand needs to create one.
As part of your inbound marketing strategy, a case study can reveal many new opportunities for your business. It helps project your success to a clearly defined audience that is likely to respond to your marketing efforts by reading your story. This is an exceptional way to penetrate the market and land high-quality leads for your business.
The process of creating collaterals to attract and nurture leads is your inbound marketing strategy.
Importance of a Case Study
A case study written in a story format is easy to read and digest. This beats a sheet full of numbers ending up in someone’s inbox, often left unread. Case studies are a great way to tell the market that you’re an expert in the field. They enable your brand to prove your position in the market with actual data. Besides, they are an excellent opportunity to furnish your website with downloadable resources or SEO-friendly pages.
Case studies can be used for link building, highlighting your client’s social proof, and celebrating the success you have earned together. They can be used for email marketing as well. Case studies are also great content to nurture your audience in the middle or at the bottom of your sales funnel. It provides an angle to study your brand’s progress using data and serves as an external study for visitors and third parties to assess your performance using the same data.
Now that you have a brief idea of the importance of an inbound marketing case study, let’s go through a step-by-step process of creating a case study.
Writing A Case Study
This section explores inbound methodology and how to make a case study sample.
The goal is to take your inbound marketing efforts up a notch.
Step 1: Pick a client and a topic
Choose a topic that will best showcase the brand’s value for the client to project your achievements clearly.
Step 2: Set expectations and get people to buy in
Now you have to get the client to participate in the case study. Set clear goals and ensure that your product or service is at the core of the client’s success story.
Decide who will write the case study and what logos, quotes, or images to use. You can use the CEO’s or Project Manager’s quotes to back your result-driven data.
Step 3: Collect and validate your data
Once the client is on board, collect and validate the data to back your case study statement. Assign a team to develop the case study and coordinate with the client to ensure nothing is amiss.
Once you have all the data required, study the data and ensure that everything is present to begin creating a case study.
Step 4: Make your case study
Once all the data is ready to use, it’s time to learn how to create a case study. Create a layout for your information and get a designer to work on the visuals. Feel free to hire a freelancer or an agency because the better it looks, the more compelling the story appears.
You can also use free tools like Canva with ready-made templates.
If you’re wondering how to make a case study sample, here is a general format you can use for your inbound marketing case study or B2B case study.
Summarize the context of the case study and introduce the main topic that leads to a success story.
This shows your viewers how your brand can help solve their problem with an issue that you helped resolve for the client.
Explain how you implemented a solution to address your client’s challenges.
All the data collected is shared in this section. You explain how your implementation has produced results with congruent insights to back up statements made throughout the solution section. Perhaps their sales went up by 30%. In that case, you compare their sales from the previous year to the data collected after implementing your company’s product or service.
- Call-to-Action (CTA)
The CTA is an integral part of the case study, where you inspire eager readers to take further action and move down the funnel. For example, you can have a CTA that says, “Chat with an expert now,” or “Sign up for a free trial,” or “Read our whitepaper about X,” etc.
Ensure that you use clear language, compelling sentence structure, concise statements with strong points backed by data, visuals, and videos throughout the case study.
Also, be sure to have a professional edit the content before it’s released to the public or sent to your mailing list.
15 Steps For An Effective Inbound Marketing Case Study
Now that you know all about inbound marketing and how to create a case study let’s dive into 15 tips to write a compelling case study.
The following best practices will guide you with your next inbound marketing case study with practical insights into creating a case study.
1. Showcase impressive results
The purpose of the case study is to show data that supports your product’s ability to solve a problem in the market – don’t be shy to shortlist the best statistics to prove your point.
2. Use a simple layout
The layout of your case study should not be too cluttered and should be relatively easy on the eye. Leave enough white space between elements and ensure that you employ a standard template for your case studies.
3. Use concise statements
Case studies should be easy to read and thus consist of crisp and concise statements to keep the reader engaged.
4. Use a monochromatic color palette to maintain a professional look
A monochromatic and minimalist color palette is easier to pay attention to without distractions. Keep the consistency of colors throughout your case study.
5. Highlight long-term goals in your case study
An excellent way to project the value your brand offers is to showcase a statement of your long-term goal with the solutions you can provide to real challenges prospects may face.
6. Back your success statements with data
Ensure that you highlight your solution to a problem with factual data that can impress the reader.
7. Use an action-based, emotive, and persuasive tone
By using easily relatable language with action-based vocabulary, you can persuade the viewer to click on the CTA of your case study.
8. Keep in mind your prospects and potential clients
While you are showcasing the success achieved with a particular client, you have to tailor the case study to meet the eye of a potential client. The best way to do that is to address a challenge that your prospects may face and then provide a solution to it.
9. Use visuals to highlight impactful data
While using more impactful statistics than others, feel free to use visual elements or infographics to make them pop out.
10. Employ high contrast colors and shapes to attract the viewers’ attention to important parts of the case study
Experiment with circles and rectangles in complementing colors to drive the reader’s attention to key sections in your case study. This method serves as a guiding compass.
11. Choose fonts that are easy on the eye and maintain consistency
Even if you want to mix up various fonts, maintain a certain level of consistency to ensure that the case study looks clean and professional.
12. Conduct further research to collect more data for your case study
If you would like to highlight a challenge, feel free to conduct surveys or research to support your case study’s available data and statements.
13. Use charts to showcase complex data if required
The use of charts and graphs is recommended if you have complex data sets or timelines to show, making it easier for the reader to understand in one go.
14. Highlight the key takeaways from your inbound marketing case study
By highlighting the key takeaways of your case study, you remind the reader of the value of your solution to a challenge they may face immediately.
15. Provide a clear CTA that guarantees conversions
Your CTA is the ultimate objective of a case study, besides informing the public about your brand. In this case, you have to ensure that you nurture their interest enough to take action and subscribe, get a free trial or enquire about your services.
Never compromise on the CTA for your inbound marketing case study.
Now that you know how to create an inbound marketing case study, let’s remember the key concepts. First, you need to collect data and get the chosen client to buy in with a relevant topic that highlights your success together. Then, you address a challenge faced by your client by providing a real-life example of your brand’s solutions. Include a clear CTA and ensure that the language is easy to read while the layout is simple and impactful. That’s how to make a case study in a few simple steps.
An inbound marketing strategy case study is a compelling way for any company to showcase its services and solutions to existing and new potential customers. This happens without you having to pitch hard. Showcasing how you can solve issues for your existing customers builds trust. Follow the tips in this blog, and your case study will be excellent.
The inbound methodology is all about building and nurturing relationships with your prospects, consumers, and customers.
Choose a topic, pick a client, address their challenges, showcase your implementation of the solution, and analyze the impacts of your solution to highlight your client’s success story. Back the statements with data, use visuals and a clear layout followed by a compelling CTA at the end. That’s how to make a case study sample.
An inbound marketing strategy defines your brand and its services using content like podcasts, videos, blogs, e-books, white papers, case studies, newsletters, mailers, SEO, social media, etc. This attracts high-quality prospects and nurtures them into leads.
Consult an expert, read more about “topic,” get your free trial, book a free demo, subscribe to receive updates, join our newsletter, etc., are some examples of inbound marketing case study CTAs.
Check out this case study link about How PH8 Water used digital alliances to grow its brand by Pepper Content.