How To Write Marketing Copy – Is AI The Solution?

Team Pepper
Team Pepper
Posted on 7/12/215 min read
How To Write Marketing Copy – Is AI The Solution?

Table of Contents 

  • Defining AI Copywriting
  • Advantages of Using an AI Copywriting Tool
  • How To Write A Good Marketing Copy
  • Key Takeaways
  • Conclusion 
  • FAQs

As artificial intelligence (AI) matures with the consistent progress of machine learning, we have ushered in a new age where even personalized and curated preferences are handed to us by AI-powered tools. The AI effect is not restricted to specific domains. It has made its presence felt in the content marketing landscape, mainly because it can be molded to make swift pivots and encounter a windfall in lead generation and revenue. 

If you wonder how to write marketing copy that ensures a healthy conversion rate for your business, maybe an AI-powered tool can come to your rescue. Tapping into AI can effectively minimize the impediments that hinder a copywriter’s performance. From helping create relevant, conversational texts to nullifying a writer’s block, AI-powered tools can become the ‘Messiah’ for copywriters. 

Defining AI Copywriting

With consistently bullish projections, the global AI market is expected to reach more than half a trillion-dollar value by 2024; the figures from 2021 alone indicate a staggering USD 341.8 billion revenue! According to a survey conducted by Gartner in 2019, almost 37% of global organizations have implemented AI in some form or the other. Hence, it is evident that the content marketing and copywriting sector is not far behind. 

But, what is AI copywriting? How does it work? Will AI copywriting fuel the answers to the eternally diabolical question – how to make marketing copy more effective to guarantee lead generation and sales?


For starters, AI copywriting creates computer-generated content. It uses AI tools that implement natural language processing and innovative machine learning algorithms to generate content. If you wonder how to write advertising copy with an AI tool, you may need to dive deep into how the tools work. First, you will need to feed the tool several parameters that outline the content you need to generate. These instructions are processed by the AI copywriting tool, which simultaneously analyzes every piece of existing content online that is similar to your requirement. Finally, the advanced algorithm ensures that the AI-powered tool dishes out a plagiarism-free copy that considers all the input parameters and caters to all your instructions.

Advantages of Using an AI Copywriting Tool

The advantages of using an AI copywriting tool are countless. We list them here. 

Multifarious content creation

An AI tool can snub questions like how to write good marketing copy or how to create the most impactful landing page text. Presently, these AI writing tools cater to multiple content writing verticals, from Facebook ads to Instagram photo captions to blogs and research papers. 


The above picture demonstrates how well an AI copywriting tool can curate content management for your business. From assisting long-form content generation to offering brilliant ideas to create blog posts, an AI copywriting tool with multiple embedded content templates will be the one-stop solution to your content creation needs. 

Instant ideation across industry segments

If you are still wondering how to write marketing copy better with the help of an AI-powered tool, let us clarify that these tools help you by generating instant, on-brand ideas for your copywriting needs.

If you are wondering how to write an advertising copy from scratch, harness the power of an AI tool. You don’t have to spend hours staring at a blank screen or brainstorming for days with an AI-powered tool. These innovative copywriting solutions will nullify these idle hours and instantly generate copywriting ideas by analyzing similar content niches. 

Better conversion rates with a personalized brand voice

This addresses how to write marketing copy that sells. Well, one of the most obvious answers to this question is to sync your brand’s tone with your target audience. The message can be light, casual, funny, or strictly professional. When an AI copywriting tool is employed to perform the job, it analyzes the existing content across the Internet and delivers fresh copy that connects with the audience. 

According to Mika Yamamoto – the CDMO at Walldorf, Germany-based SAP – the predictive analytics that power AI copywriting tools will help content marketers create ‘more contextually relevant’ content and help them be more proactive in their customer-centric marketing approach. This will reflect in the business’s conversion metrics and sales figures. 

Hyper-personalization and delivery of contextual content


Nick Worth, CMO of Selligent Marketing Cloud, declares that efficient data analysis across many factors like demographics, geographics, time of the day, and other behavioral and engagement trends ensures hyper-personalization and vivid contextual presence in the content generated by AI copywriting tools. According to a survey carried out by his company on more than 7000 individuals, consumers preferred to be addressed as individuals by companies.

So if you are wondering how to write a good marketing copy with an AI-powered tool, let us tell you that these are indeed the game-changers in delivering the right kind of content that boosts a brand’s visibility and rate of customer retention. 

How To Write A Good Marketing Copy

Are you wondering how to write marketing copy that is incredible in terms of quality and converts efficiently? This question has intrigued copywriters for generations. However, this long-sought-after question might be finally answered by AI-powered copywriting tools. 

However, are AI copywriting tools the final solution to compelling copywriting needs? James Gill, head of content marketing at Further, explains that AI-powered tools could be the best assistants to copywriters by analyzing the market and audience insights, brand voice, tone, guidelines, and the like. Elliott Sedegah, senior product marketing manager at Adobe, claims that AI can always boost human creativity by taking on the more mundane, repetitive marketing and detail-oriented jobs. 

Although every stalwart in the content creation and marketing industry feels that AI-generated content is more hyper-focused, data-driven, and real-time, it is a far-fetched idea for AI to cater to the copywriting needs single-handedly. 

Key Takeaways

  • AI copywriting tools are quickly taking over the copy and content marketing landscape.

Creating a good marketing copy is not a question that bothers businesses and content marketing agencies anymore. With the global rise in AI software and the continuous progress of machine learning endeavors, the copywriting market is also being invaded by state-of-the-art AI tools. 

  • AI copywriting tools focus on existing online content for original content generation.

Since the core of AI and machine learning is established on data analysis, AI-powered content writing tools also focus on analyzing similar content that already exists online. Using natural language processing and relevant algorithms, they examine and evaluate existing content to deliver fresh, plagiarism-free copies. 

  • AI copywriting tools can help generate multiple content ideas and generate multifaceted content.

The question of how to make marketing copy that sells should not bother you anymore. AI copywriting tools leverage exciting machine learning algorithms that reduce your brainstorming sessions by handing you content ideas that cater to several industrial niches. Similarly, you can use these AI copywriting tools to not only power content ideation but content generation. 

  • Hyper-personalization of content and tailored brand voice results in better conversion rates.

Businesses are leveraging the power of AI copywriting tools since natural language processing, data analysis, and predictive analytics have curated brand voices in tune with the target audience. Similarly, contextual content that identifies consumer preferences and addresses them individually ensures better customer conversion and higher customer retention rates. 

  • AI copywriting tools are yet to replace human creativity.

Although AI copywriting tools have come a long way in terms of innovation and are taking content creation and development a notch higher, they are yet to replace human ingenuity and creativity. 


How to write a good marketing copy? If this question has been at the back of your mind before reading this article, we hope that it has been effectively dealt with by now. However, after reading the spectrum of benefits that an AI copywriting tool provides to the content marketing sector, if you think your dream of becoming a copywriter is over, don’t fret! 

There are significant limitations to AI copywriting tools in terms of implementation in the existing content marketing landscape and the fear of disruption it will cause to the status quo and the fact that it can never emulate human emotions. A touch of satire or a metaphor to subtly indicate a humorous situation might well be beyond the capacities of AI copywriting tools. 


1. How good is AI copywriting?

AI copywriting tools propel content creation at faster rates than the average human. If the speed of generating content ideas or creating various content drafts is what you are looking for, AI copywriting tools could be the perfect solution.

2. Will AI take over copywriting?

Although AI has been significantly replacing jobs across various industrial niches, it is yet to take over copywriting single-handedly. It can modify the job and prove to be a competent virtual assistant to human copywriters.

3. Can AI write blog posts?

Although a blog is a personalized experience rolled out in the form of content, AI-powered tools leverage natural language-text generation technologies to craft blog posts. However, it still does not guarantee a human blogger’s quality and level of perfection.

4. What is the best AI copywriting model?

Presently, GPT-3 is the most advanced natural language text generation technology leveraged by AI copywriting tools to create data-rich content.

5. Will copywriting be automated in the future?

It is yet to be seen whether the entire scope of copywriting will be automated in the future. However, currently, certain areas of copywriting are already being automated. For example, Grammarly is a tool that focuses on crafting the perfect copy, rid of grammatical errors and filled with clarity.

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