Table of Contents
- 10 Tips on How to Become a Content Marketer
- Key Takeaways
What is the best sales tool in the world? Great content. Creating content that educates and informs people is the key to any digital marketing strategy. If you are a content writer, you would know that writing is an art that requires you to make a conscious effort to keep the readers engaged.
However, content marketing goes beyond this. A content marketer is a person who plans, creates, and distributes valuable content on behalf of a business or individual. Are you wondering how to become a content marketer? This blog is the right place for you.
10 Tips on How to Become a Content Marketer
As people make the shift to digital media, marketers must evolve their strategies too. Content marketing is a significant arm of digital marketing, which helps a brand in lead generation through valuable, relevant, and engaging content. Here is a set of tips to help you become a content marketer.
1. Understand what content marketing is
First things first, you need to have a basic understanding of what content marketing is and how it works if you want to learn how to become a content marketer. Content marketing is a marketing strategy every business needs to invest in if it wants to remain competitive.
Beginners generally assume that content marketing is the same as content writing. But this isn’t true. Content marketing involves understanding your target audience and creating the type of content that they truly need. So, if you want to get into content marketing, you must first learn the ropes. You can read online material, talk to content marketing experts, and even enroll in a content marketing course or two.
2. Follow the principle, “Write first, edit later.”
The cardinal rule for writers also applies to content marketers. There are three parts to writing good content: research, writing, and editing. If you are doing all of these together, you will get bogged down.
John Steinbeck, a winner of the Pulitzer Prize and Nobel Prize, once said, “Write freely and as rapidly as possible and throw the whole thing on paper. Never correct or rewrite until the whole thing is down.” To put it simply, writing and editing are two completely different tasks. Switching between these means you are trying to multitask, which will disrupt your flow and rhythm. In order to see the difference, put your creative side to use when writing, and put your critical thinking abilities to work while editing.
3. Read a lot
There’s no rule as to what you should read. Reading a wide variety of content will help you keep up with innovations and opportunities in the industry. When you are updated on the latest trends, you get to learn new styles of writing. Now, you may be wondering how this helps content marketers.
As a content manager, you need to clearly outline your goals, and attract and connect with new and returning customers; and all this, while retaining the existing ones. An effective content marketing strategy can be created when you read thought leadership material and research reliable and relevant sources. American writer William Faulkner once said, “Read everything – trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. If it’s good, you’ll find out.”
Just like writing, content marketing is about empathy and storytelling. Reading different kinds of literature will have a positive impact on your skills. So, choose whatever you feel like reading and put those lessons into practice.
4. Focus on the purpose
Every marketing plan has a purpose. It is important that you do not lose sight of your primary idea. Your readers or audience should have clarity on what the key takeaway of your content is. It is all too common to deviate from the goal when writing, but as soon as you realize that you have shifted from the focus, you must refocus.
The purpose of content marketing is to convert leads. Generic content will fetch you a lot of views, but if it doesn’t get you customers/leads, it’s a waste of time and talent. Creating content with a purpose should be your focus. This will make your content a resource that can generate leads, rank higher on search engines, and increase brand awareness.
5. Be creative and imaginative
Writing great content requires creativity. Ingenuity and creativity can make your content stand out. To become a good content marketer, you should have an imaginative approach to writing. This will help you explore different aspects of writing and storytelling.
It is challenging for content creators to constantly come up with something that appeals to their audience, particularly when the industry they are working in is boring. Including a bit of creativity can keep your consumers engaged and lead to increased conversion rates. Content marketers deal not just with writing, but also with content distribution. If you want to target the right audience, find unique ways of reaching out to them.
6. Pay attention to grammar
Many of you might think you might have to compromise on grammar when creating engaging, SEO-centric content. In content marketing, it’s true that you need to keep SEO parameters in mind, but it’s of no use if it’s at the cost of grammar.
That’s why content marketers need to know how to walk the fine line between good grammar and creating engaging content. For example, writing and spelling have taken a backseat in the world of digital communication, think slang used when texting, Tweeting, etc. Businesses, therefore, look for content marketing specialists who are capable of conveying a message effectively without bypassing grammar rules.
7. Know your audience
Content writers often spend a lot of time writing for their customers with the hope that it will attract new readers and clients. But the result is not always as expected. Either only a few people may read what you’ve written, or they may not convert into leads even if they read the whole thing.
This happens when there is a disconnect between the content creator and the audience. The content you create may fail to resonate with your audience because it’s not something they were looking for. As a content marketer, you need to be aware of what you are delivering and to whom. This is a fundamental concept in the marketing business: before you start writing, you need to understand your audience first. Never forget the fact that the success of your content marketing efforts will depend on audience reception. Ask yourself these questions to know your target audience better.
- Who is your reader?
- Which problems plague them?
- How can your content help them?
Empathizing with and knowing your audience will help you create meaningful and impactful content.
8. Write powerful introductions
Stephen King once said, “An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.”
Remember that your users have already read your headline and are on the page. Now, it’s all the more important to grab their attention, so they do not click on the “Back” button. The first sentence or paragraph of your content should keep them hooked. To be a good content marketer, you need to draft a compelling first paragraph.
Open your copy with an interesting anecdote, quote, and statistic. You can also ask a compelling question or give your reader something to ponder upon.
9. Don’t compromise on research
Research is the foundation of exceptional content. No matter what piece of content you are creating, you need to gather useful data and information. The best content marketing strategies are those backed by data, customer insights, and industry know-how. You need to develop the right approach to collect this data.
Research helps understand your audience’s interests and needs. Extracting demographic and psychographic data can help you craft relevant and engaging copy.
Through research, you can also know about your competitors’ standing in the industry. This can help you figure out how to do better. Get answers to questions such as the following.
- What is the current state of content on your competitors’ websites?
- What’s working for them?
- Can you adopt those strategies to improve your own game?
Research (surveys, interviews, etc.) can also help you understand your company’s USPs. This will help you align your content with the company’s goals and vision. Apart from research data, you should know how to research keywords and use them in your content appropriately.
10. Polish your CTAs
A call-to-action (CTA) is one of the most effective practices that can convert incoming traffic on your website into loyal readers and customers. Every content marketer should focus on defining and refining their CTAs.
If your website doesn’t have a CTA, your readers would just read and leave. They won’t know what to do next, even if they find a product interesting. Including a CTA towards the end of your content is a great step to give your readers a push towards taking action. “Add to Cart”, “Subscribe Now”, and “Buy Now” are some common examples of a CTA.
Do not always follow the norm and place the CTA at the end. They can be used more than once and can appear at different points in the content. Just make sure that you don’t interrupt customers’ reading experience with too many CTAs. Knowing how to craft strong CTAs is an important trait of a content marketer.
- Understand the difference between content writing and content marketing.
- Writing is a skill that you can improve with practice. Read as much as you can, and write often. This is the best way to learn to think and write better.
- Start with freelancing as a content marketer.
- Stay updated on the latest trends in the content marketing industry.
- Have clarity on your purpose.
Content marketing requires the strategizing, planning, and distribution of content. The main goal of a content marketer is to educate and engage the audience. The content that you are writing should be unique, relevant, informative, and user-friendly.
No writing can be done if your grammar is not in place. Correct grammar forms the cornerstone of any content. Good knowledge of English, paired with the ability to write content that is devoid of spelling and grammatical mistakes, is the key.
If you are a content writer, you can start taking up work on a freelance basis. It will help you earn while working from a space of your convenience. When working as a freelancer, you can also build references and secure bigger projects later.
Stay informed about the latest trends and unique events happening in the content marketing and digital marketing industries. This is a field that is not static at all. SEO factors keep changing, and new content platforms emerge every now and then. A good content marketer needs to keep track of these trends.
Your content can achieve great results only when you are clear about whom you’re catering to and why. A slight deviation is fine, but you should be quick enough to alert yourself and return to your goal.
A content marketer is responsible for planning, strategizing, creating, and sharing content with the aim to grow a business’ readership and revenue.
A content marketer can make around $55,000 on average. This earning would come from varied sources, such as blogging, web content writing, paid subscriptions, copywriting, and affiliate marketing.
It is not necessary to obtain a specific degree if you want to become a content marketer. Having relevant experience can be good enough. However, if you have a degree in marketing, journalism, communication, advertising, or publishing, you will be at an advantage.
Writing, editing, SEO knowledge, and data analytics are some common skills content marketers possess. These skills are important when knowing how to become a content marketer.
One of the most common mistakes content marketers make is not having a coherent marketing strategy. You need a solid plan to get the desired results.
Content marketing focuses on educating or informing the audience and capturing their attention to generate leads and sales. This can happen through various channels, such as blogs, websites, etc. Social media marketing, on the other hand, is a means to market a brand solely through social media.