It can be tough to figure out how to create great content when you’re running a company and want to get your message across the web. You might not have the time or skillset to create high-quality content for your site, so the next best thing you can do is hire an expert who does.
The trouble, of course, is that these experts are in high demand and difficult to find, which means that finding the right person requires careful strategy and some legwork on your part. How do you decide whether a candidate will be the right fit for your business? Let’s explore the best strategies to find the best content writers.
Factors to Consider Before Finding a Content Writer
There are many websites where you can find content writers. But not all of them are good or suitable for your business. So, here is how you can effectively find a content writer by going through these tips.
1. Check their portfolio
Always check the writer’s portfolio. This will give you an idea of whether or not they have previous professional experience or not. This will impact how much they charge you and the expertise level they bring to your business.
2. Choose someone who has worked on similar projects before
If they have worked on similar projects in the past, then their knowledge of such projects will be a plus point for your business.
3. Ask for references
If possible, ask for references from other clients they have worked with in the past. This will give you an idea of their capabilities and working style and their client servicing skills.
4. Be clear about deadlines
Tell them about the deadlines you want to adhere to, so they don’t miss them and deliver everything on time.
5. Don’t forget to give feedback
It is very important to give feedback so that they know just what you liked or disliked about their work.
6. Always keep track of progress
Always keep track of progress while they are working on your project so that you can make suggestions or changes whenever needed.
7. Always remember to communicate effectively
Communication plays an important role in dealing with people, especially when hiring someone for your business. Make sure you communicate effectively with them at all times.
8. Never accept low-quality work
No matter how cheap or affordable they are, never accept low-quality work from anyone. Low-quality means a lack of creativity and uniqueness, which is one of the most important factors you need to consider while hiring someone for your business.
If possible, try to find testimonials from clients who have hired them before. This will help you get an idea about the kind of work they do and whether they will fit in with your business.
10. Take their feedback
If you have worked with content writers before, ensure you take their feedback on how you can improve your processes and who else can be a good writer for your organization.
How to Find Content Writers
Millions of websites will help you find good content writers, but that might seem daunting. However, with these tips, you can find content writers who have experience, are reliable, and deliver high-quality work consistently.
1. Write a creative job description
If you’re looking for someone with a particular skill set, it’s important to be specific about what you need. For example, if you want an SEO writer, make sure your job description clearly states that applicants must have SEO writing experience.
2. Web content writing services
Many websites offer content writing services. You can find good and experienced content writers through these websites. Most web content writing services provide you with tools for searching for a suitable writer according to your needs.
3. Find freelance writers online
You can find freelance writers by searching for content writer websites or content writing sites on Google, Bing, Yahoo!, etc.
4. Use a freelance marketplace
There are many freelance marketplaces where you can post jobs and hire freelancers directly from their websites. Sites like Pepper Content offer one-stop shopping for finding freelance writers.
5. Get recommendations
Another way to find quality content writers is by asking other business owners who they use or recommend. If you already have a relationship with another business owner, simply ask them who they use and why.
6. Ask your team
Finally, don’t forget to check within your own company! Many companies overlook internal resources when seeking new talent—but don’t forget that your current employees might be able to help you find new talent.
7. Find writers that contribute to top publishing
Finding great writers isn’t as hard as you think. One way to find great talent is to look at blogs and publications that regularly publish articles written by guest authors. These guest authors are often very talented because editors handpick them at these publications.
8. Look beyond your network
Don’t forget to look beyond your network when trying to find freelance writers. Many people find success by first reaching out to friends and family before turning to more traditional channels.
9. Content writer websites
A great way to find good content writers is by searching for sites focused on hiring them. Content writing sites are designed specifically for finding freelance writers, and they provide an easy way to browse through different profiles of people who might be able to help you with your project. Some of these sites even allow you to post jobs, which can be an excellent way of finding someone with experience in specific areas.
10. Post on social media and forums
If you’re having trouble finding content writers through job boards or search engines, consider posting on social media sites like Facebook and LinkedIn. You can also post in forums related to your industry and ask users if they know any good writers.
Finding content writers online is a daunting task. Make sure you conduct extensive research before hiring someone for your company because once you’ve hired them, it’s almost impossible to get rid of them. Always look for references, how long they have been writing and who has worked with them in the past.
A good content writer should be able to explain their process clearly and in detail, like tone, research, credibility, etc. Also, make sure that they have experience with your industry and know how to write about it. If they can’t, move on.
That depends on your budget and how much work you need to be done. If you’re looking for an inexpensive writer, expect to pay between ₹3 and ₹4 per word. However, if you want high-quality writing, be prepared to spend upwards of ₹10 per word.