Table Of Contents
- What Is Inbound Marketing?
- 6 Inbound Content Examples
- Key Takeaways
Acquiring new customers is very important for any type of business. Businesses are always looking for new ways to attract customers, and hence this can often lead to marketers and businesses getting stuck in creating and distributing content.
Today, consumer behavior is changing, and that’s one of the main reasons businesses are moving away from traditional outbound marketing and adopting inbound marketing strategies. While outbound marketing focuses on approaching customers, you use innovative strategies to get customers to approach you with inbound marketing. If you’re planning to start inbound marketing strategies for your business, here are 6 content examples to inspire your inbound marketing strategy.
What Is Inbound Marketing?
Before we get into the inbound content examples, let’s first understand the inbound marketing methodology and why you must use it for your brand.
Inbound marketing is a strategy used to drive potential customers to your brand. So, you create valuable content that gets customers to approach you rather than advertising your services and products. It’s designed to attract, engage and delight customers while also driving business growth.
You must use inbound marketing for your business as it helps to build trust with potential customers who show interest in your products or services. Look at some of the best inbound marketing campaign examples that you can use for your business to get an idea of how it’s done.
Many benefits come with inbound marketing. Some of them are as follows:
- Increases brand awareness
- Increases customer conversion
- Builds long-term relationships
- Educates prospects
- Drives high-quality leads
Examples of Inbound Marketing in 2021
As more and more businesses turn to inbound marketing tactics, getting your content to stand out is becoming challenging. The primary approach to content marketing should be to provide valuable and relevant content to the audience. Here are six inbound marketing tips and examples that you can use for your inbound marketing.
1. Make-A-Wish Foundation
The Make-A-Wish Foundation is known to help children with critical illnesses. Through one of their campaigns to help a boy suffering from leukemia, the organization brought about awareness and drove in more donations to help others. The campaign was called the Batkid Begins campaign, where the boy became Batman for a day. The organization partnered with Warner Bros and New Line Cinema and went viral on social media.
2. Bank of America
Bank of America followed a smart approach with their inbound marketing strategy and created Money Health classes where they partnered with Khan Academy. The classes use Khan Academy’s platform and Bank of America’s domain that helped to give them a wider reach. Since the content can be easily repurposed, it turned out to be a very effective content marketing method.
Shutterstock publishes a yearly creative trends infographic packed with valuable information and well-designed. Since it’s published every year, people look forward to its release. As the infographic is valuable, people are more likely to share and engage with the content every year.
Specialized articles are perfect to create authority. However, user-made content is another inbound marketing strategy that builds brand awareness and engagement and generates organic leads. Airbnb smartly used inbound marketing and encouraged users to share their travel experiences on social media. They even took it further and started promoting photos, travel guides, and videos that clients and owners created.
Expecting and new parents are often overwhelmed with responsibilities and have many questions. Babylist focuses on content that answers baby-related questions that expecting parents may have. This includes everything from bottles to strollers and a lot more. As a ToFu offer, the brand presents a quiz that creates a smart, personalized baby registry based on the user’s answers once completed.
24Slides, the popular PowerPoint development company, helps its users develop great presentations, saving a lot of time and increasing the value of the information they show. The company created a ToFu offer that helped them achieve outstanding results.
So, instead of simply asking for emails and names, they requested consumers to share or comment on a specific offer. This led to almost 100,000 engagements and helped to grow their list by around 80,000 subscribers.
- Inbound marketing focuses on driving potential customers to your business rather than advertising your services and products to them.
- You should use inbound marketing for your business because it helps build trust with potential customers.
- When you use inbound marketing and sales strategies for your business, your content needs to be relevant and valuable for your audience.
- Some of the main benefits of inbound marketing are to increase brand awareness, cost-effectiveness, increase customer conversion, help to build long-term relationships, drive high-quality leads, and educate prospects.
You will always find new ways to break from the monotony of content creation. These inbound marketing strategy examples will provide you with the inspiration you require to create exciting content for your customers.
You can create a powerful inbound marketing strategy in the following way:
– Building buyer personas
– Set your inbound marketing strategy objectives
– Outline your customer’s marketing triggers
– Create a list of keywords
– Align content to the buyer’s journey
– Create a lead nurturing process
– Conversion-focused blogging
– Build a team of inbound marketing strategy experts
Here are four ways to use content in your inbound marketing strategy:
1. Use content to drive people to your website
2. Use content to convert visitors into leads
3. Use content to nurture your leads into customers
4. Use content to delight your customers into promoters
Inbound content strategy focuses on using content to attract, engage, and delight your website visitors. It allows you to tell a compelling story that inspires and educates your visitors.
The four stages of inbound methodology are attracted, convert, close, and delight.
Outbound marketing is all about reaching out to customers to garner interest in your brand. In inbound marketing, you create and distribute content to draw people towards your brand.